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All Journal Jurnal Promosi Pendidikan Ekonomi International Journal of Community Service Learning BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Pendidikan Administrasi Perkantoran (JPAP) Journal of Artificial Intelligence and Digital Business Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi Educational Studies: Conference Series
Rahayu, Vitria Puri
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Analisis Fenomenologi Motivasi Berwirausaha pada Kegiatan Car Free Day di Kota Tenggarong Anggraini, Ajeng Prasetya; Rahayu, Vitria Puri; Reza, Reza; Astuti, Ratna Fitri
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8785

Abstract

Kegiatan wirausaha di Car Free Day Kota Tenggarong mencerminkan bentuk adaptasi ekonomi yang unik. Penelitian ini bertujuan untuk menganalisis secara mendalam motivasi yang mendorong keterlibatan pelaku usaha dalam kegiatan wirausaha di Car Free Day Kota Tenggarong. Dengan menggunakan pendekatan kualitatif dan metode fenomenologi, penelitian ini mengkaji pengalaman subyektif pelaku usaha melalui wawancara mendalam dengan 15 informan utama serta 5 informan pendukung, yaitu kerabat atau teman pelaku usaha, yang dipilih secara purposive sampling . Hasil penelitian menunjukkan bahwa motivasi pelaku usaha terbentuk dari pengalaman pribadi dan kebutuhan yang terus berkembang, baik dalam hal finansial maupun aktualisasi diri. Proses belajar secara otodidak dalam mengembangkan keterampilan usaha, mencoba inovasi produk dan teknologi, menjadi bagian penting dari perjalanan wirausaha. Ruang publik seperti Car Free Day dipandang sebagai tempat yang mendukung, dengan lokasi strategis, rasa aman, serta bebas dari tekanan biaya sewa yang sering menjadi kendala di tempat lain. Keterlibatan keluarga juga menjadi faktor pendukung penting, baik dalam operasional maupun moral. Secara keseluruhan, motivasi berwirausaha pada kegiatan Car Free Day di Kota Tenggarong tumbuh dari beragam pengalaman dan dorongan pribadi yang mendorong pelaku usaha untuk terus berkembang dan tetap aktif. Dukungan lingkungan sekitar, seperti suasana yang kondusif, interaksi sosial yang hangat, dan inspirasi dari teladan terdekat, juga menyuburkan proses ini.
The Effect of Adversity Quotient and Locus of Control on Entrepreneurial Intentions on Universitas Mulawarman Students Ramadani, Desita Putri; Haidar, Kadori; Rahayu, Vitria Puri; Ellyawati, Noor
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 11 No 1 (2023): April
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v11n1.p8-18

Abstract

There are 3 research objectives to determine whether adversity quotient affects entrepreneurial intentions, whether the locus of control affects entrepreneurial intentions, and whether adversity quotient and locus of control affect entrepreneurial intentions in Universitas Mulawarman students majoring in Economics Education. This study utilizes a quantitative method combined with descriptive research. Multiple regression analysis is used for data analysis. The findings indicate that adversity quotient and locus of control influence entrepreneurial intentions, as seen in the student's tendencies to act upon said intentions, such as attending seminars and doing research on the topics of entrepreneurship. This tendency to act arises when students don't let the difficult situation affect them too much because of their belief in their ability to control their situation, which often means that these students have higher confidence in their business pursuits. This shows that adversity quotient and locus of control can be seen in the sense of worth and the ability to identify the source of the financial problems that these students possess, even though they are often hampered by limited resources.
Analysis of the Socio-Economic Potential of the Community in the Mulawarman Museum Area Wulandari, Mesy Ayu; Reza, Reza; Rahayu, Vitria Puri
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 11 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12876029

Abstract

The low number of visits to the Mulawarman Museum area reduces buying and selling activities, which can hamper local economic growth. The research aims to determine the local socio-economic potential in the Mulawarman Museum area. This type of research was carried out using descriptive research with a qualitative approach, data collection was carried out by conducting interviews with 15 business actors and 3 people in the Mulawarman Museum area. Based on the research results, it shows that there is significant economic potential in the area. Effective sales strategies, such as friendly service, discounts, and product stock additions, have been proven to be able to attract more buyers and increase revenue. Apart from that, social interaction between business actors and customers plays an important role in increasing satisfaction and building better long-term relationships, so this area has the potential for further development. Optimal utilization of social and economic potential in the Mulawarman Museum area can create a positive impact on regional development and improve the welfare of local communities.
Pengaruh Orientasi Kewirausahan dan Orientasi Pasar terhadap Keunggulan Bersaing pada UMKM di Kawasan M.Said Hermayanti, Anggun -; Rahayu, Vitria Puri; Sutrisno, Sutrisno
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 15 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13825414

Abstract

UMKM in the M.Said area face very tight competition. Where business actors run their businesses very close together and have similar businesses. So the high level of competition requires business actors to have a competitive advantage. Apart from that, business actors must also have strategies to use, namely entrepreneurial orientation and market orientation. The aim of this research is to determine the influence of entrepreneurial orientation and market orientation on the competitive advantage of UMKM in the M.Said area. This research uses a quantitative type of research, based on the results of research conducted by distributing questionnaires to 86 UMKM in the M.Said area. The data analysis techniques used in this research are classical assumption testing, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The research results show that there is no partial influence of entrepreneurial orientation on competitive advantage with a calculated t value of 0.971 < t table 1.988 and a significance value of 0.334 > 0.05, so that entrepreneurial orientation has not been able to increase the competitive advantage of UMKM in the M.Said area. Meanwhile, market orientation has a partial influence on the competitive advantage of UMKM in the M. Said area, with a calculated t value of 3.064 < t table 1.988 and a significance value of 0.003 > 0.05, so that market orientation is able to increase competitive advantage whose influence lies in customer orientation. However, there is a simultaneous influence of entrepreneurial orientation and market orientation on competitive advantage in UMKM in the M.Said area, with a significance value of 0.002 < 0.05 and F count 6.940 > 3.10 F table, so that entrepreneurial orientation partially has no effect on excellence compete while market orientation partially has a high level of influence on competitive advantage
Pengaruh Brand Awareness Terhadap Minat Beli Konsumen Studi Pembelian Produk Skintific Baya, Ira Juwita; Rahayu, Vitria Puri; Sutrisno, Sutrisno; Permatasari, Indah
Educational Studies: Conference Series Vol. 5 No. 1 (2025)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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Abstract

This study aims to determine the effect of brand awareness on the purchase intention of Skintific products among students of the Economic Education Study Program at Mulawarman University. The study employs a quantitative approach with a causal associative method. A total of 84 students were selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using descriptive analysis, classical assumption tests, simple linear regression, t-test, and coefficient of determination with the assistance of the JASP program. The results show that brand awareness influences the purchase intention of Skintific products. The higher the level of brand awareness, the greater the likelihood that consumers will purchase Skintific products. High brand awareness enhances consumers’ trust and confidence in the quality and benefits of the product and helps them recognize and recall the Skintific brand compared to its competitors. This study provides an important contribution for companies in designing effective marketing strategies by emphasizing the enhancement of brand awareness as a key factor in increasing consumer purchase intention. Keywords: Brand Awareness, Consumer Purchase Intention, Skintific Product Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness terhadap minat beli produk Skintific pada mahasiswa Program Studi Pendidikan Ekonomi Universitas Mulawarman. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Sampel sebanyak 84 mahasiswa dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan analisis deskriptif, uji asumsi klasik, regresi linier sederhana, uji t, dan koefisien determinasi menggunakan program JASP. Hasil penelitian menunjukkan bahwa brand awareness berpengaruh terhadap minat beli produk Skintific. Semakin tinggi tingkat kesadaran merek, semakin besar kemungkinan konsumen untuk membeli produk Skintific. Kesadaran merek yang tinggi meningkatkan rasa percaya dan keyakinan terhadap kualitas serta manfaat produk, serta membantu konsumen mengenali dan mengingat merek Skintific dibandingkan pesaingnya. Penelitian ini memberikan kontribusi penting bagi perusahaan dalam merancang strategi pemasaran yang efektif dengan menekankan peningkatan brand awareness sebagai kunci untuk meningkatkan minat beli konsumen. Kata Kunci: Brand Awareness, Minat Beli Konsumen, Produk Skintific
Metode Kuantitatif ANALISIS KESULITAN BELAJAR MATA PELAJARAN EKONOMI PADA SISWA KELAS XI DI SMA NEGERI 2 TENGGARONG SEBERANG: Kesulitan Belajar dan Pembelajaran Ekonomi Kahfi, Muhammad Abdul; Rahayu, Vitria Puri; Riyadi, Riyo
Educational Studies: Conference Series Vol. 5 No. 1 (2025)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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Abstract

Tujuan dalam penelitian ini adalah: (1) Untuk mengetahui indikator apa yang paling dominan pada kesulitan belajar mata pelajaran ekonomi yang dialami siswa kelas XI di SMA Negeri 2 Tenggarong Seberang, (2) Untuk mengetahui tingkat kesulitan belajar mata pelajaran ekonomi pada siswa kelas XI di SMA Negeri 2 Tenggarong Seberang. Proses pengumpulan data dalam penelitian ini dilaksanakan melalui pendekatan kuantitatif, dengan menggunakan kuesioner sebagai instrumen utama untuk memperoleh informasi dari responden. Waktu dan tempat penelitian ini dilaksanakan pada tahun ajaran 2024/2025 bulan Mei sampai dengan bulan Juni, Subjek penelitian ini adalah siswa/i SMA Negeri 2 Tenggarong Seberang. Berdasarkan hasil penelitian menunjukkan bahwa siswa kelas XI SMA Negeri 2 Tenggarong Seberang mengalami kesulitan belajar Ekonomi pada kategori tinggi. Indikator kesulitan pemecahan masalah memperoleh skor tertinggi (3,25), menandakan siswa belum mampu memahami soal dan menerapkan konsep ekonomi secara tepat. Kesulitan berdiskusi (3,24) menunjukkan hambatan dalam menyampaikan pendapat dan berpartisipasi aktif. Sementara itu, indikator sikap belajar (3,23) tetap tinggi, mencerminkan adanya motivasi meskipun mengalami kendala pemahaman. Secara keseluruhan, ketiga indikator tersebut menegaskan perlunya strategi pembelajaran yang lebih interaktif dan kontekstual.
Faktor-faktor yang Mempengaruhi Peningkatan Pendapatan Pada Pelaku UMKM di Kecamatan Samarinda Ulu Armasa, Viona Sabilla Putri; Abu, Ilham; Permatasari, Indah; Rahayu, Vitria Puri
Educational Studies: Conference Series Vol. 5 No. 1 (2025)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh modal usaha, lama usaha, dan inovasi usaha terhadap peningkatan pendapatan pelaku UMKM di Kecamatan Samarinda Ulu, baik secara parsial maupun simultan. Jenis penelitian ini adalah asosiatif kausal dengan pendekatan kuantitatif. Sampel penelitian berjumlah 80 pelaku UMKM, dengan data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda melalui program SPSS versi 26. Hasil penelitian menunjukkan bahwa: secara parsial modal usaha berpengaruh signifikan terhadap pendapatan dengan nilai t hitung -2,187 dan sig 0,032 < 0,05, lama usaha berpengaruh signifikan dengan t hitung 6,524 dan sig 0,000, serta inovasi usaha berpengaruh signifikan dengan t hitung 2,315 dan sig 0,023. Secara simultan, ketiga variabel berpengaruh signifikan terhadap pendapatan pelaku UMKM dengan nilai F hitung 65,096 dan Adjusted R² 0,720, yang berarti ketiganya berkontribusi sebesar 72% terhadap peningkatan pendapatan. Dengan demikian, peningkatan pendapatan UMKM di Samarinda Ulu dipengaruhi oleh kemampuan pelaku usaha dalam mengelola modal, pengalaman menjalankan usaha, dan inovasi yang berkelanjutan.
Co-Authors abu, ilham Akbar, Muhammad Fauzan Aldila Nur Astari Anggraini, Ajeng Prasetya Annisa Annisa Arliyanti, Shila Putri Armasa, Viona Sabilla Putri Astuti, Ratna Fitri Baya, Ira Juwita Dina Destari Eka Prasetya, Muhammad Yoga Ellyawati, Noor Firmansyah, Yanuar Fransisca Wenas , Rienitha Mery Haidar, Kadori Hermayanti, Anggun - Indah Permatasari Irdiansyah, Irdiansyah Jeniati Paladan Kahfi, Muhammad Abdul Karunia Dwi Fadilatul Fatimah Lestari, Afifah Dini Maimunah, Maimunah Manurung, Eris Meliana Meliana Mustangin Mustangin Mutiara Rahmah Nurliyana, Nurliyana Partha, Made Ngurah Putri Tartilla , Rindiriani Tirana Rachim , Abdul rahmadani, noviana Ramadani, Desita Putri Reza, Reza Riyadi, Riyo Ruspian Ruspian, Ruspian Sandy, Aisyah Trees Sudarman Sudarman Sudarman SUTRISNO Sutrisno, Sutrisno Wahidatuzzakiah Rahmadhani Wulandari, Mesy Ayu