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All Journal Al-Kharaj: Journal of Islamic Economic and Business Marketing Management Studies Journal of Business Studies and Management Review
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Marketing Management Studies

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The effect of service quality and food quality on repurchase intention with customer satisfaction as a mediation variable Faizah, Nurul; Abror
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.417

Abstract

The purpose of this study was to analyze the extent to which the influence of service quality and food quality and brand image on repurchase intentions, with satisfaction as a mediating variable for Richese Factory Transmart Padang consumers who are not known with certainty. In this study, a sample of 230 respondents was used using a purposive sampling method. The analysis technique used in SEM analysis uses smart PLS4. The results of the study are (1) service quality has a significant effect on repurchase intention at Richeece Factory Transmart Padang City. (2) service quality has a significant effect on Customer Satisfaction at Richeece Factory Transmart Padang City. (3) Food quality has a significant effect on customer satisfaction at Richeece Factory Transmart Padang City. (4) Food quality has a significant effect on repurchase intention at Richeece Factory Transmart, Padang City. (7) Customer Satisfaction has a significant effect on repurchase intention at Richeece Factory Transmart, Padang City.
The effect of perceived value, customer satisfaction, and customer trust on customer retention Dani, Rahma; Abror
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.429

Abstract

This study aims to analyze how the effect of perceived value, customer satisfaction, customer trust on customer retention of tokopedia customers in padang city. This reserach was conducted using quantitative methods. The population this study are customers who have used to Tokopedia site in the last 2 months. The research sample is 150 respondents. This study uses a structural equation model (SEM) test with smart PLS software as a data analysis tool. The results of this study found that: (1) Perceived value has a positive and significant effect on tokopedia’s customer retention (2) Perceived value has a positive and significant effect on tokopedia customer satisfaction (3) Customer satisfaction has a positive and significant effect on tokopedia’s customer retention (4) Customer satisfaction has a positive and significant effet on tokopedia’s customer trust (5) Customer trust has a positive and significant effect on tokopedia’s customer retention.
Co-Authors Dahmiri Dani, Rahma Erniwati Fitri Yulianis Nurul Asma Akmal NURUL FAIZAH Peregki Susanto syahmardi yacob