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The Effect of Perceived Risk and Service Quality on Revisit Intention on Bukik Gadang Hot Springs Tourism Object at Nagari Koto Gadang Koto Anau with Destination Image as a Mediation Variable Moudiana Faren; Yasri
Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.626 KB) | DOI: 10.24036/mms.v1i3.50

Abstract

The purpose of this study was to analyze: (1) The Effect of Perceived Risk on Destination Image on Bukik Gadang Hot Springs Tourism Object, (2) The Effect of Service Quality on Destination Image on Bukik Gadang Hot Springs Tourism Object, (3) The Effect of Destination Image on Revisit Intention on Bukik Gadang Hot Springs Tourism Object, (4) The Effect of Perceived Risk on Revisit Intentions on Bukik Gadang Hot Springs Tourism Objects, (5) The Effect of Service Quality to Revisit Intentions on Bukik Gadang Hot Springs Tourism Objects, (6) The Mediation Role of Destination Image between Perceived Risk and Revisit Intention, (7) The Mediation Role of Destination Image between Service Quality and Revisit. This research is classified as explonatory research. The population of this research is people who have visited the Bukik Gadang hot spring tourism object using purposive sampling method. The number of samples in this study were 151 samples. The data used are primary and secondary data obtained through distributing questionnaires to tourists. The analytical method used is descriptive analysis and quantitative analysis using Structural Equation Model (SEM) with Partial Least Square (PLS) approach. The results in this study: (1) Perceived Risk has a significant effect on Destination Image at Bukik Gadang Hot Springs Tourism Object, (2) Service Quality has a significant effect on Destination Image on Bukik Gadang Hot Springs Tourism Object, (3) Destination Image has a significant effect on the Revisit Intention of the Bukik Gadang Hot Springs Tourism Object, (4) Perceived Risk has a significant effect on the Revisit Intention of the Bukik Gadang Hot Springs Tourism Object, (5) Service Quality has a significant effect on the Revisit Intention of the Bukik Gadang Hot Springs Tourism Object, (6) Destination Image significantly mediates the relationship between Perceived Risk and Revisit Intention, (7) Destination Image significantly mediates the relationship between Perceived Risk and Revisit Intention.
Analisis Kebutuhan Pelatihan bagi Tenaga Teknis Pendidikan dan Keagamaan di 34 Provinsi Se-Indonesia Yasri; Lubis, Ervy ALinda
Andragogi: Jurnal Diklat Teknis Pendidikan dan Keagamaan Vol 11 No 2 (2023): Andragogi: Jurnal Diklat Teknis Pendidikan dan Keagamaan
Publisher : Pusdiklat Tenaga Teknis Pendidikan dan Keagamaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36052/andragogi.v11i2.288

Abstract

Training programs implemented by Education and Training Centers and Religious Training Centers throughout Indonesia essentially have a low level of suitability compared to employee competency development needs. If viewed in terms of material and purpose, the programs held so far often need to follow the training participants' real needs. Implementing a Training Needs Analysis (TNA) is necessary to overcome this. This research aims to discover how competency gaps include attitudes, knowledge and skills, priority training needs, and recommendations for ASN training needs. The stages of the TNA program include identifying organizational performance problems, TNA planning, selecting and designing data collection techniques, collecting data, analyzing data, and reporting TNA results. The results of the TNA are: 1) there are various competency gaps in different ASN professions, including deputy head of madrasah, director of library, head of laboratory, madrasah supervisor, PAI supervisor, headmaster, and instructor. These gaps include attitudes, knowledge, and skills. 2) This gap means several priority trainings proposed by the Religious Education and Training Center are needed as a diversity-based training curriculum (Training Courses, Hours, Extracurriculars). 3) The Education and Training Center for Educational and Religious Technical Personnel needs to develop a training program with several stages, such as preparing a training curriculum for educational and religious technical personnel in 2022. It must be based on TNA results regarding the competencies to be achieved and indicators of competency achievement. The results of this AKP can map training, which is the main priority scale, but also provide a proportional allocation for training of other educational and religious technical personnel.(Program pelatihan yang dilaksanakan oleh Pusdiklat maupun Balai Diklat Keagamaan seluruh Indonesia secara esensial belum memiliki tingkat kesesuaian yang signifikan dibandingkan dengan kebutuhan pengembangan kompetensi pegawai. Program yang telah diselenggarakan selama ini jika ditinjau dari segi materi maupun peruntukannya, sering tidak sesuai dengan kebutuhan riil para peserta pelatihan. Untuk mengatasi hal tersebut, pelaksanaan Analisis Kebutuhan Pelatihan (AKP) menjadi sebuah keharusan. Tujuan penelitian ini adalah untuk mengetahui bagaimana kesenjangan kompetensi meliputi sikap, pengetahuan, dan keterampilan, kebutuhan pelatihan prioritas, dan seperti apa rekomendasi kebutuhan pelatihan ASN. Adapun tahapan program AKP ini meliputi identifikasi masalah-masalah kinerja organisasi, merencanakan AKP, memilih dan mendasin teknik pengumpulan data, mengumpulkan data, analisis data, dan melaporkan hasil AKP. Hasil AKP yaitu: 1) terdapat berbagai kesenjangan komptensi dalam berbagai profesi ASN, diantara: wakil kepala madrasah, kepala perpustakaan, kepala laboratorium, pengawas madrasah, pengawas PAI, penghulu, dan penyuluh. Kesenjangan tersebut meliputi sikap, pengetahuan, dan keterampilan. 2) Adanya kesenjangan tersebut membuat diperlukan beberapa pelatihan prioritas yang diusulkan Balai Diklat Keagamaan berupa Kurikulum Diklat berasaskan keragaman (Mata Diklat, Jam, Ekskul). 3) Pusdiklat Tenaga Teknis Pendidikan dan Keagamaan perlu mengembangkan program pelatihan tersebut dengan beberapa tahapan seperti menyusun kurikulum pelatihan pelatihan tenaga teknis Pendidikan dan keagamaan tahun 2022 dan harus dilandasi hasil AKP dalam hal kompetensi yang ingin dicapai maupun indikator pencapaian kompetensi. Hasil AKP ini bisa memetakan pelatihan-pelatihan yang menjadi skala prioritas utama, namun juga memberi alokasi yang proporsional pada pelatiahn tenaga teknis Pendidikan dan keagamaan lainnya.)
Marketing Mix Strategy to Increase Competitiveness of Nirwana Beach Fajrianii, Annisa; Susanti, Retnaningtyas; Yasri; Azwar, Hendri
Academia Open Vol 10 No 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11680

Abstract

General Background: Tourism is a key sector in regional economic development, with beach destinations in Padang contributing significantly to local income. Specific Background: Nirwana Beach, despite its natural beauty and strategic location, lags behind competitors like Air Manis and Carocok due to limited promotion, service quality, and facility development. Knowledge Gap: Previous studies on coastal tourism marketing in Indonesia rarely focus on local destinations using the 7P marketing mix framework. Aims: This study aims to analyze the implementation of the 7P marketing mix (product, price, place, promotion, people, process, physical evidence) to enhance the competitiveness of Nirwana Beach. Results: The study reveals strengths in product and pricing but identifies significant weaknesses in digital promotion, service process, human resources, and physical facilities. Novelty: Methodologically, this research applies thematic analysis with NVivo software, which is rare in coastal tourism studies, and contributes to the adaptation of service quality and destination competitiveness frameworks in local contexts. Implications: Practical recommendations include enhancing digital marketing, improving human resources through training, and integrating services digitally. Theoretically, the study broadens the application of marketing mix theories to small-scale beach destinations, supporting policy and managerial decisions in sustainable tourism development.Highlight : Analysis of the 7P strategy shows that the elements of promotion, human resources, and service processes are still the main weak points of Nirwana Beach. The destination's main strengths lie in its natural beauty and competitive pricing, but the lack of product diversification limits its appeal. Strategy recommendations emphasize the importance of digitizing promotions, HR training, and developing physical facilities to improve competitiveness. Keywords : Marketing Mix, Nirwana Beach, Tourism Strategy, Destination Competitiveness, 7P Model
The Influence of Brand Involvement, Online Brand Experience, and Self-Brand Image Congruence on Positive Word of Mouth Through Online Consumer Brand Engagement With Brand Love as a Mediating Variable (An Empirical Study on Tokopedia Users in Padang City) Nur Afifah; Yasri
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 9 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi September 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i9.930

Abstract

This study aims to prove and analyze the influence of brand involvement, online brand experience, and self-brand image congruence on word of mouth through customer engagement and brand love as mediating variables. This research was conducted on 230 customers in Padang City who shop through the Tokopedia marketplace. Selected respondents were Tokopedia customers who had shopped through the website at least twice in the last three months. The data collection process was carried out by distributing questionnaires directly. The data analysis method used was Structural Equation Modeling (SEM). The results of the hypothesis testing successfully found that stronger brand involvement and online brand experience will encourage online customer brand engagement on the Tokopedia marketplace, but self-brand image congruence does not have a significant effect on online customer brand engagement. In the direct effect testing stage, we also found that stronger self-brand image congruence in each customer will increase brand love. We also succeeded in proving that stronger brand love in customers will encourage the formation of positive word of mouth. In the indirect effect testing stage, it was found that customer brand engagement and online brand engagement were able to mediate the relationship between brand involvement and brand love on Tokopedia marketplace services, but online customer brand engagement did not mediate the relationship between self-brand image congruence and brand love on Tokopedia marketplace. In the next hypothesis testing stage, we successfully proved that when online customer brand engagement is higher, their brand love on Tokopedia services is higher. Then, in the final hypothesis, we found that brand love is able to mediate the relationship between online brand engagement and positive word of mouth about Tokopedia services.