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All Journal Jurnal Mahasiswa Prodi SI Manajemen Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JPM PAMBUDI HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Jurnal Ekonomi Jurnal Ilmiah Cano Ekonomos JPM Pambudi

Purwantoro -

Universitas Pasir Pengaraian

Author-ID : 208163

Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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ANALISIS BAURAN PEMASARAN EXPANDED TERHADAP KEPUTUSAN MAHASISWA S1 MEMILIH KULIAH DI UNIVERSITAS PASIR PENGARAIAN -, Purwantoro
Jurnal Mahasiswa Prodi SI Manajemen Vol 1, No 1 (2013)
Publisher : Jurnal Mahasiswa Prodi SI Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (72.067 KB)

Tujuan penelitian ini adalah untuk mengetahui dan mengukur faktor bauran pemasaran expanded sebagai pertimbangan mahasiswa S1 dalam memilih kuliah di Universitas Pasir Pengaraian. Dengan metode analisis regresi linear berganda sehingga mampu melihat besar pengaruh bauran pemasaran expanded terhadap keputusan. Jumlah sampel yang digunakan sebanyak 96 orang, teknik pengambilan sampel random sampling. Hasil yang diperoleh dari penelitian ini adalah bauran pemasaran expanded berpengaruh terhadap keputusan mahasiswa/konsumen dan bukti fisik merupakan faktor yang dominan sedangkan faktor proses tidak berpengaruh secara signifikan.

Pengaruh Dimensi Green Marketing Dan Dimensi Brand Image Terhadap Keputusan Pembelian Valencia Julian Sari; Purwantoro Purwantoro
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 1 No. 1 (2019): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen Universitas Pasir Pengaraian

Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh dimensi Grenn marketing dan dimensi brand image terhadap keputusan pembelian padakonsumen produk Nu Skin di Rumah Facial Novi Nu Skin. Variabel Independenyang digunakan dalam penelitian ini adalah Police of Green Marketing (X1), GreenPublicity and Green Sponsoring (X2), Brand Identity (X3), dan Brand Personality(X4), sedangkan variabel Dependennya adalah Keputusan Pembelian (Y). Metode analisis yang digunakan dalam penelitian ini adalah StructuralEquation Modelling (SEM) dengan instrument utama pengumpulan data adalahkusioner yang diukur dengan skala ordinal. Populasinya adalah 1100 orang danpenetuan jumlah sampel dengan menggunakan rumus Slovin sebanyak 92 respondenyang merupakan konsumen produk Nu Skin di Rumah Facial Novi Nu Skin. Hasilpenelitian menunjukkan bahwa Dimensi Green Marketing, dan Dimensi BrandImage berpengaruh positif terhadap Keputusan Pembelian produk Nu Skin.

Pengaruh Pemilihan Tata Letak Produk, Harga Dan Kelengkapan Produk Terhadap Keputusan Pembelian Pada Swalayan Grace Mart Bangun Jaya Purwantoro Purwantoro
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 1 No. 2 (2019): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen Universitas Pasir Pengaraian

Penelitian ini bertujuan untuk mengetahui pengaruh tata lekat produk, harga dan kelengkapan pruk terhdap keputusan pembelian.Metode pengambilan sampel yang digunakan adalah Accidental Sampling Method. Sampel dalam penelitian ini adalah 100 orang konsumen dari Grace Mart Bangun Jaya. Analisis data secara kuantitatif dan kualitatif. Pengujian hipotesis menggunakan uji t menunjukkan bahwa variabel independen yang diteliti terbukti secara signifikan tidak berpengaruh secara parsial terhadap variabel dependen Keputusan Pembelian. Kemudian dapat diketahui bahwa ketiga variabel independen yang diteliti secara simultan berpengaruh terhadap variabel dependen Keputusan Pembelian. Dari hasil penelitian dapat disimpulkan bahwa variabel tata letak produk, harga dan kelengkapan produk baik secara parsial maupun simultan berpengaruh signifikan terhadap keputusan pembelian pada Grace Mart Bangun Jaya.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MANAJEMEN LABA PADA PERUSAHAAN SUB SEKTOR TEKSTIL DAN GARMEN YANG TERDAFTAR DI BEI PERIODE 2013-2017 Munawati Caniago; Purwantoro
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 1 No. 1 (2019): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen Universitas Pasir Pengaraian

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Earnings management is a manager's actions to choose accounting policies or actions that affect earnings in order to achieve certain objectives in reporting earnings. This study aims to determine the effect of leverage, company size and profitability on earnings management in the textile and garment sub-sector registered in the 2013-2017 period. The population used in this study were all textile and garment sub-sector companies registered in the 2013-2017 period. This study uses a purposive sampling technique with predetermined criteria. The number of samples used were 5 companies. The analysis technique used is multiple linear regression analysis. The results showed that the variable leverage, company size and profitability did not have a significant effect on earnings management either partially or simultaneously.

PENGARUH LITERASI KEUANGAN, GAYA HIDUP DAN PENGENDALIAN DIRI TERHADAP PERILAKU KONSUMTIF MAHASISWA PRODI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS PASIR PENGARAIAN Irianti Asisi; Purwantoro
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 2 No. 1 (2020): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen Universitas Pasir Pengaraian

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This study aims to determine the effect of financial literacy, lifestyle and self-control both partially and simultaneously on the consumptive behavior of students of the Management Study Program at the Faculty of Economics, University of Pasir Pengaraian. The population is students of the Faculty of Economics, University of Pasir Pengaraian who are still actively studying in 2018. The research sample used a purposive sampling technique with a total of 90 people. The independent variables in this study are financial literacy (X1), lifestyle (X2), self-control (X3) and the dependent variable of consumptive behavior decisions (Y). Data collection methods using observation, questionnaires, documentation and interviews. Data analysis using multiple linear regression with the SPSS program. Partially, the financial literacy t-test was obtained 7.705, lifestyle 0.322 and self-control 8.413. Simultaneously, an F-count of 105,437 was obtained. The results showed that 77.9% of consumer behavior was influenced by financial literacy, lifestyle and self-control, while the remaining 22.6% was influenced by other variables not examined in this study. The conclusions of this study in the partial test (t test) are only variables of financial literacy and self-control that have a positive and significant effect on consumptive behavior, whereas in simultaneous testing (F test) financial literacy, lifestyle and control the effect simultaneously on consumptive behavior.

PENGARUH EMPLOYEE ENGAGEMENT DAN MODAL SOSIAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) KARYAWAN PADA DINAS TANAMAN PANGAN DAN HOLTIKULTURA KABUPATEN ROKAN HULU Neli Febrida; Purwantoro
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 2 No. 2 (2020): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen Universitas Pasir Pengaraian

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This study aims to determine how the effect of employee engagement and social capital on organizational citizenship behavior (OCB) of the Food Crop and Horticultural Employees of Rokan Hulu Regency, both partially and simultaneously. Data collection methods in this study through observation, questionnaires and literature studies. The sample in this study were 65 employees of the Food Crops and Horticulture Office in Rokan Hulu Regency. The sampling technique used was accidental sampling. Data analysis techniques using multiple linear regression, hypothesis testing consisting of the F test, t test and the coefficient of determination. From the results of t-test test shows that employee engagement variable has a positive and significant effect on organizational citizenship behavior (OCB) with a significance value <0.05 ie 0,000, social capital has a positive and significant effect on organizational citizenship behavior (OCB) with a significance value <0, 05 which is 0,000. Through the F test employee engagement variables and social capital together have a significant effect on organizational citizenship behavior (OCB) with a significance level of 0,000. In the determination coefficient test it is known that 97.6% organizational citizenship behavior (OCB) is influenced by employee engagement and social capital, while the remaining 2.4% is explained by other variables not examined in this study or other causes beyond model.

ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN TEMPAT TERHADAP PENJUALAN AIR MINUM ISI ULANG (STUDI DI KECAMATAN RAMBAH HILIR KABUPATEN ROKAN HULU) Admarita; Purwantoro
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 2 No. 3 (2020): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen Universitas Pasir Pengaraian

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This study aims to determine the effect of product quality, price and temperature on the sale of refill drinking water in Rambah Hilir District, Rokan Hulu Regency. The population in this study are consumers who shop in Rambah Hilir District, Rokan Hulu Regency, with a total of 20 respondents. The sampling technique used is random sampling. The results showed that (1) the Product Quality variable did not have a significant effect. on the sales variable, which is stated by the t test in which the product quality variable that tcount <ttable, i.e. - 716 <1.745 (2) Price variable has a significant effect. on the sales variable, which is stated by the t test where the price variable is that the tcount> of the table, which is 6.576> 1.745 (3) the Place variable has no significant effect. against the Sales variable, which is stated by the t test where that the value of t <t table, that is -, 074 <1.745. Furthermore, (4) Together the three independent variables namely Product Quality, Price and Place affect Sales. This can be seen from the Test f shows the value of sig. of the three independent variables namely the variable Product Quality, Price and Place value of Fcount ˂ F table which is 0.400> 2.71.

SYSTEMATIC LITERATURE REVIEW : PENELITIAN TENTANG PERGURUAN TINGGI SWASTA MENGGUNAKAN VOSVIEWER DI DATABASE SCOPUS TAHUN 2018-2022 Purwantoro
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 3 No. 1 (2021): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/hirarki.v3i1.1275

Penelitian ini bertujuan untuk memeriksa perkembangan penelitian yang membahas private universities. Penelitian ini dilakukan untuk menentukan: (1) peta perkembangan jumlah publikasi yang meneliti private universities; (2) mengetahui artikel ilmiah mana yang memiliki jumlah kutipan tertinggi; (3) mengetahui peta perkembangan publikasi ilmiah berdasarkan kata kunci. Sumber data yang digunakan dalam penelitian ini adalah artikel ilmiah dalam database scopus dengan kata kunci private universities, dengan kategori judul artikel, abstrak, kata kunci dalam kisaran 2018-2022. Hasil pencarian menunjukkan bahwa ada 200 artikel ilmiah yang cocok dengan kata kunci berdasarkan aplikasi Harzing's Publish or Perish. Hasil penelitian menunjukkan bahwa penelitian tentang private universities/Perguruan tinggi swasta pada tahun 2018 – 2022 yang merupakan yang tertinggi dalam database scopus terjadi pada tahun 2018 yang mencapai 61 publikasi atau 31%. Sementara itu, publikasi yang memiliki jumlah kutipan tertinggi adalah (Mahdi et al., 2019) yang dikutip 100 kali. Peta perkembangan publikasi ilmiah berdasarkan kata kunci private universities yang dianalisis menggunakan aplikasi VOSViewer menunjukkan bahwa peta penelitian dibagi menjadi 4 cluster.

Measuring the Effect of Inequality and Human Resource Indicators to Poverty Density in Indonesia Heffi Christya Rahayu; Purwantoro Purwantoro; Eni Setyowati
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 22, No 2 (2021): JEP 2021
Publisher : Muhammadiyah University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jep.v22i2.13631

The density of the poor occurs because rapid population growth that is not followed by fast economic growth, resulting in a density of poor people in Indonesia. This study aims to analyze the effect of the Poverty gap index-P1, HDI, GRDP, Labor Force on the Density of the Poor in Indonesia in 2015-2020. This study uses the Poverty gap index-P1 to fill the gap of research. All data obtained from the Central Bureau of Statistics (BPS) of the Republic of Indonesia. The data obtained are in the form of time series and cross-section data in 2015-2020. The analysis technique used is panel data regression. Result of the discussion the poverty gap index-P1 have positive impact to the poverty density indicated by the level of size and the depth of the poor population that increases, and the HDI have negative impact to poverty density. The suggestion from the study is poverty alleviation programs needs to be strengthened and expanding the access of health and employment facilities to the poor is of major importance.

PROGRAM KEMITRAAN MASYARAKAT STIMULUS UMKM MARNING DI DESA MASDA MAKMUR Rina Ari Rohmah; Purwantoro Purwantoro; Erni Rouza
JPM PAMBUDI Vol 3 No 2 (2019): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

The Stimulus Community Partnership Program ( PKMS ) was implemented at the UMKM Marning Mbok Jas. In this stimulant community partnership program there are three efforts to solve the problems faced by partners, namely the first increase in the ability of science and technology in the production system, this effort is made to increase production productivity, optimize production and improve hygienic marning quality. The second effort is to increase the variant of the production of processed corn and corn marning; it aims to increase the variant of corn marning products, namely to increase the variant of corn marning flavor. By creating a third effort which is to change the marketing strategy by creating a taste that consumers like and a consistent taste, making brochures, and labeling it to look attractive and other marketing activities and marketing in the marketplace.

Co-Authors Admarita Arrafiqur Rahman Astri Diani Buulele Eni Setyowati Erni Rouza, Erni Febriyanti Hidayat Irianti Asisi Irwan Effendi Lufita Nur Alfiah Munawati Caniago Neli Febrida Rina Ari Rohmah Valencia Julian Sari

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