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Pengaruh Sertifikasi Halal Self Declare, Branding, Kreativitas Produk Terhadap Keberhasilan Usaha Kuliner di Teras Malioboro Yogyakarta Afifah, Nada; Kamal, Al Haq; Istiqomah Sujono, Rusny; Yunadi, Ahmad
Journal of Islamic Economic and Law (JIEL) Vol. 2 No. 2 (2025): JIEL : Journal of Islamic Economic and Law
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/jiel.v2i2.1873

Abstract

The culinary industry in Teras Malioboro Yogyakarta is growing rapidly along with the increasing halal tourism. Halal certification self-declare, branding, and product creativity are important factors that influence the success of culinary businesses in facing competition and meeting Muslim consumer preferences. This study aims to analyze the effect of halal certification halal self-declaration, branding, and product creativity on the success of culinary businesses in the Malioboro Terrace area of Yogyakarta. The approach approach used is quantitative with multiple linear regression analysis method. Data obtained through distributing questionnaires to 40 culinary business actors who have met certain criteria, such as having culinary business actors who have met certain criteria, such as already having self-declare halal certification and operating for at least one year. The results The analysis shows that the variables of self-declare halal certification, branding, and product creativity partially and simultaneously have a significant effect on business success. Halal certification provides legal certainty and increase consumer confidence. Strong branding contributes to product product differentiation, while product creativity drives innovation and competitive advantage. These findings provide important implications for culinary venture, local governments, and other stakeholders in formulating strategies for the development of sharia-based development of sharia value-based culinary businesses in the leading tourist areas of Yogyakarta.
Pengaruh Media Pembelajaran Interaktif Berbasis Powerpoint Terhadap Kecerdasan Visual Spasial Anak Usia 5-6 Tahun Sofia, Ari; Afifah, Nada; Syafrudin, Ulwan
Jurnal Kajian Anak (J-Sanak) Vol. 7 No. 01 (2025): Jurnal Kajian Anak (J-Sanak)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/j-sanak.v7i01.8711

Abstract

The problem in this study can be seen from the child's lack of ability to understand the position of the image, understand the difference in color and understand the difference in size and the ability to solve simple problems, which can hinder the development of spatial visual intelligence. For this reason, teachers need to be more innovative in organizing learning using interesting and interactive media so that they can develop children's visual spatial intelligence. The purpose of this study is to determine the effect of the use of powerpoint-based interactive learning media on the spatial visual intelligence of children aged 5-6 years. This study is a quantitative research using a pre-experimental method with a one group pretest-posttest design. The research sample amounted to 27 children aged 5-6 years. Sampling was done using purposive sampling techniques. The observation data collection technique uses observation sheets by checking list. The instrument has been validated with a value of 0.336 – 0.861 after comparing it with the R table of 0.456 obtained 22 statements that were declared valid. The reliability test is 0.925. This shows that the instrument is valid and reliable. Then the data was analyzed using the Wilcoxon difference test. The results showed that there was an effect of the use of powerpoint-based interactive learning media on the spatial visual intelligence of children aged 5-6 years (Sig (2-tailed) p=0.00 (p<0.05) and Z=- 4.565). The Positive Ranks score for the mean Rank was 14 while the Sum of Ranks was 378.00. The findings of the study show that the use of powerpoint-based interactive learning media in learning can affect the spatial visual intelligence of children aged 5-6 years.