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All Journal Shirkah: Journal of Economics and Business JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Abdi Insani CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Journal of Islamic Economic and Law (JIEL)
Yunadi, Ahmad
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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The Effect of Halal Price Label Product Quality and Halal Knowledge on Muslim Consumer Preference in Purchasing Scarlett Whitening Body Lotion: (Case Study of Santri Students in Bantul Regency) Azizah, Alifia Fitri Nur; Yunadi, Ahmad; Salam, Abdul; Ismiati, Baiq
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 1 (2024): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v4i1.524

Abstract

This study aims to determine the effect of halal labels, prices, product quality and halal knowledge on Muslim consumer preferences in purchasing scarlett whitening body lotion. This research is quantitative research, which is taken from known samples. The population in this study were students of Bantul Regency. The sampling technique used porposive sampling to find a sample of 100 respondents. The type of data used is primary data where this data is in the form of a questionnaire. Data analysis techniques using SPSS. This research will produce partial and simultaneous tests. The results showed that the halal label variable did not affect the decision to purchase scarlett whitening body lotion. The price variable influences the decision to purchase scarlett whitening body lotion. Product quality variables influence the decision to purchase scarlett whitening body lotion. The halal knowlwdge variable influences the decision to purchase scarlett whitening body lotion. So it can be concluded that there is a simultaneous influence of the variable halal label, price, product quality, and halal knowledge on the decision to buy scarlett whitening body lotion.
Purchase Decision on Halal Products among Female Muslim: Evidence from Indonesia Sujono, Rusny Istiqomah; Wiyandi, Wawan; Wibowo, Febrian Wahyu; Yunadi, Ahmad; Kamal, Al Haq; Wibowo, Ardy; Salam, Abdul
Shirkah: Journal of Economics and Business Vol 8, No 3 (2023)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v8i3.555

Abstract

So far, limited research has analyzed the factors influencing female's decisions to purchase halal products. The purpose of this study was to determine how religiosity, product quality, price, brand, and halal knowledge affect the decision-making process of Islamic female students when purchasing halal-certified products. The study employed quantitative research methods, employing a questionnaire distributed through Google Forms for data collection. The study's population comprised all female students at Pondok Pesantren Al Munawwir Yogyakarta Indonesia. The sampling technique employed the Slovin formula, resulting in a research sample of 91 respondents. Data analysis involved classical assumption tests, multiple linear regression, partial tests (t-tests), simultaneous tests (F-tests), and the determination coefficient (R²). The findings indicated that religiosity, price, and halal knowledge negatively influenced female's purchasing decisions for halal products. Conversely, product quality and brand positively influenced these decisions. The study highlights that consumers, especially female students, prioritize brands and product quality when deciding to purchase halal products. Consequently, producers of halal products need to prioritize and enhance product quality.
Pengaruh Sertifikasi Halal Self Declare, Branding, Kreativitas Produk Terhadap Keberhasilan Usaha Kuliner di Teras Malioboro Yogyakarta Afifah, Nada; Kamal, Al Haq; Istiqomah Sujono, Rusny; Yunadi, Ahmad
Journal of Islamic Economic and Law (JIEL) Vol. 2 No. 2 (2025): JIEL : Journal of Islamic Economic and Law
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/jiel.v2i2.1873

Abstract

The culinary industry in Teras Malioboro Yogyakarta is growing rapidly along with the increasing halal tourism. Halal certification self-declare, branding, and product creativity are important factors that influence the success of culinary businesses in facing competition and meeting Muslim consumer preferences. This study aims to analyze the effect of halal certification halal self-declaration, branding, and product creativity on the success of culinary businesses in the Malioboro Terrace area of Yogyakarta. The approach approach used is quantitative with multiple linear regression analysis method. Data obtained through distributing questionnaires to 40 culinary business actors who have met certain criteria, such as having culinary business actors who have met certain criteria, such as already having self-declare halal certification and operating for at least one year. The results The analysis shows that the variables of self-declare halal certification, branding, and product creativity partially and simultaneously have a significant effect on business success. Halal certification provides legal certainty and increase consumer confidence. Strong branding contributes to product product differentiation, while product creativity drives innovation and competitive advantage. These findings provide important implications for culinary venture, local governments, and other stakeholders in formulating strategies for the development of sharia-based development of sharia value-based culinary businesses in the leading tourist areas of Yogyakarta.
Pengaruh Literasi Halal, Sertifikasi Halal, Ingredients, dan Kualitas Produk Terhadap Keputusan Pembelian pada Produk Food and Beverage di Kompleks Wisata Yogyakarta Gita Nika, Dila; Kamal, Al Haq; Wahyu Wibowo, Febrian; Yunadi, Ahmad
Journal of Islamic Economic and Law (JIEL) Vol. 2 No. 2 (2025): JIEL : Journal of Islamic Economic and Law
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/jiel.v2i2.1874

Abstract

The increasing awareness of the Muslim community on the importance of halal products encourages the need for assurance of halal aspects in food and beverage consumption, especially in tourist areas such as the Yogyakarta Palace. In this context, halal literacy, halal certification, information on ingredients, and product quality are important factors that influence consumer purchasing decisions. This study aims to analyze the influence of halal literacy, halal certification, ingredients, and product quality on purchasing decisions for food and beverage (F&B) products among visitors to the Yogyakarta Palace Tourism Complex. The background of this study is based on the importance of fulfilling halal aspects in the consumption of Indonesian Muslim society, especially in the era of globalization that demands caution in choosing food and beverage products. The research method used is quantitative with data collection techniques through questionnaires to 100 respondents. Data were analyzed using multiple linear regression and classical assumption tests through SPSS software. The results of the study showed that simultaneously, the four independent variables had a significant effect on purchasing decisions. Partially, the variables halal literacy, halal certification, and product quality had a positive and significant effect, while the ingredients variable showed an insignificant effect. This study provides important implications for business actors and certification institutions to improve consumer education and ensure the clarity and authenticity of halal certification on F&B products.
The Influence of Customer Experience and E-Service Quality on LinkAja Syariah Users' E-Loyalty with E-Customer Satisfaction as an Intervening Variable Verdiana, Maishifa Avis; Yunadi, Ahmad; Salam, Abdul; Sujono, Rusny Istiqomah
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 2 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i2.8512

Abstract

This research aims to analyze the influence of Customer Experience and E-Service Quality on E-Loyalty of LinkAja Syariah users in Indonesia, with E-Customer Satisfaction as an intervening variabel. The sample used consisted of 100 LinkAja Syariah user respondents who had actively used the application in the last six months and were over 17 years old, who were selected using a nonprobability sampling technique, namely purposive sampling. The collected data was then analyzed using the Partial Least Squares method with the SmartPLS 4.1.0.6 Software application. The research results show that Customer Experience does not have a significant effect on E-Loyalty, but has a positive and significant effect on E-Customer Satisfaction. On the other hand, E-Service Quality is proven to have a positive and significant influence on E-Loyalty and E-Customer Satisfaction. Apart from that, E-Customer Satisfaction has also been proven to have a positive and significant effect on E-Loyalty, and acts as an intervening variabel that mediates the influence of Customer Experience and E-Service Quality on E-Loyalty.
Community Welfare Perspective Islamic Human Development Index (IHDI) Yunadi, Ahmad; Hanafi, Syafiq Mahmadah; Muslim, Aziz
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 1 (2025)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i1.6919

Abstract

Purpose: This study aims to analyze community welfare through the Islamic Human Development Index (IHDI) frameworkDesign/methodology: Utilizing a Comprehensive Literature Review (CLR) approach, the research examines previous studies indexed in Scopus and Emerald, selecting three relevant articles that explore community welfare from the IHDI perspectiveFindings: The IHDI framework is based on five maqasid sharia: ad-Din (religion), an-Nafs (life), al-Aql (education), an-Nasl (family), and al-Mal (wealth). Thus, well-being is assessed through both material (M) and non-material (NM) dimensions. IHDI and HDI have a positive correlation, therefore IHDI can serve as a predictive measure for HDI rankings, the advantages of IHDI are more comprehensive and holistic in measuring community welfare.Practical implications: The Islamic Human Development Index (HDI) can be calculated to quantify human well-being in Islam.Originality/Value: There is no literature review that specifically discusses the concept of IHDI from several previous authors.
OPTIMASI PENDAPATAN UMKM MELALUI PLATFORM DIGITAL MARKETING DUSUN MUNGKID, MAGELANG Wibowo, Febrian Wahyu; Sujono, Rusny Istiqomah; Kamal, Al Haq; Salam, Abdul; Ismiati, Baiq; Yunadi, Ahmad; Layli, Meutia; Giansyah, Arifki
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1253

Abstract

Technological advances encourage various types of elements of society, including the MSME business element. The convenience presented by technology influences the development of a business that initially only operated in the offline realm, but is now starting to move into the digital realm. This trend shift must of course be balanced by the ability and understanding of the community, especially MSMEs. One of the most important areas is marketing which has now shifted to using digital media with various conveniences offered, MSME players must follow these developments in order to be able to compete with other business actors. This activity was carried out with the aim of providing in-depth understanding and expertise to MSME players in the field of digital marketing and increasing MSME income through digital platforms. During the implementation of the event, several problems were discovered, such as a lack of public understanding about digital marketing, low motivation to run a business, young people's indifference to the MSME industry, difficulty in visual design creativity and uneven banking payments, these problems made the development of MSMEs not optimal. It is hoped that there will be a similar agenda to provide continuous training so that the MSME industry continues to grow.
Co-Authors Afifah, Nada Al Haq Kamal Ardy Wibowo Azizah, Alifia Fitri Nur Giansyah, Arifki Gita Nika, Dila Hanafi, Syafiq Mahmadah Ismiati, Baiq Meutia Layli Muhammad Aziz Muslim Rusny Istiqomah Sujono Verdiana, Maishifa Avis Wahyu Wibowo, Febrian Wibowo, Febrian Wahyu Wiyandi, Wawan