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The Effect of Halal Price Label Product Quality and Halal Knowledge on Muslim Consumer Preference in Purchasing Scarlett Whitening Body Lotion: (Case Study of Santri Students in Bantul Regency) Azizah, Alifia Fitri Nur; Yunadi, Ahmad; Salam, Abdul; Ismiati, Baiq
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 1 (2024): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v4i1.524

Abstract

This study aims to determine the effect of halal labels, prices, product quality and halal knowledge on Muslim consumer preferences in purchasing scarlett whitening body lotion. This research is quantitative research, which is taken from known samples. The population in this study were students of Bantul Regency. The sampling technique used porposive sampling to find a sample of 100 respondents. The type of data used is primary data where this data is in the form of a questionnaire. Data analysis techniques using SPSS. This research will produce partial and simultaneous tests. The results showed that the halal label variable did not affect the decision to purchase scarlett whitening body lotion. The price variable influences the decision to purchase scarlett whitening body lotion. Product quality variables influence the decision to purchase scarlett whitening body lotion. The halal knowlwdge variable influences the decision to purchase scarlett whitening body lotion. So it can be concluded that there is a simultaneous influence of the variable halal label, price, product quality, and halal knowledge on the decision to buy scarlett whitening body lotion.
The Influence of Customer Experience and E-Service Quality on LinkAja Syariah Users' E-Loyalty with E-Customer Satisfaction as an Intervening Variable Verdiana, Maishifa Avis; Yunadi, Ahmad; Salam, Abdul; Sujono, Rusny Istiqomah
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 2 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i2.8512

Abstract

This research aims to analyze the influence of Customer Experience and E-Service Quality on E-Loyalty of LinkAja Syariah users in Indonesia, with E-Customer Satisfaction as an intervening variabel. The sample used consisted of 100 LinkAja Syariah user respondents who had actively used the application in the last six months and were over 17 years old, who were selected using a nonprobability sampling technique, namely purposive sampling. The collected data was then analyzed using the Partial Least Squares method with the SmartPLS 4.1.0.6 Software application. The research results show that Customer Experience does not have a significant effect on E-Loyalty, but has a positive and significant effect on E-Customer Satisfaction. On the other hand, E-Service Quality is proven to have a positive and significant influence on E-Loyalty and E-Customer Satisfaction. Apart from that, E-Customer Satisfaction has also been proven to have a positive and significant effect on E-Loyalty, and acts as an intervening variabel that mediates the influence of Customer Experience and E-Service Quality on E-Loyalty.
Community Welfare Perspective Islamic Human Development Index (IHDI) Yunadi, Ahmad; Hanafi, Syafiq Mahmadah; Muslim, Aziz
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 11, No 1 (2025)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v11i1.6919

Abstract

Purpose: This study aims to analyze community welfare through the Islamic Human Development Index (IHDI) frameworkDesign/methodology: Utilizing a Comprehensive Literature Review (CLR) approach, the research examines previous studies indexed in Scopus and Emerald, selecting three relevant articles that explore community welfare from the IHDI perspectiveFindings: The IHDI framework is based on five maqasid sharia: ad-Din (religion), an-Nafs (life), al-Aql (education), an-Nasl (family), and al-Mal (wealth). Thus, well-being is assessed through both material (M) and non-material (NM) dimensions. IHDI and HDI have a positive correlation, therefore IHDI can serve as a predictive measure for HDI rankings, the advantages of IHDI are more comprehensive and holistic in measuring community welfare.Practical implications: The Islamic Human Development Index (HDI) can be calculated to quantify human well-being in Islam.Originality/Value: There is no literature review that specifically discusses the concept of IHDI from several previous authors.
OPTIMASI PENDAPATAN UMKM MELALUI PLATFORM DIGITAL MARKETING DUSUN MUNGKID, MAGELANG Wibowo, Febrian Wahyu; Sujono, Rusny Istiqomah; Kamal, Al Haq; Salam, Abdul; Ismiati, Baiq; Yunadi, Ahmad; Layli, Meutia; Giansyah, Arifki
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1253

Abstract

Technological advances encourage various types of elements of society, including the MSME business element. The convenience presented by technology influences the development of a business that initially only operated in the offline realm, but is now starting to move into the digital realm. This trend shift must of course be balanced by the ability and understanding of the community, especially MSMEs. One of the most important areas is marketing which has now shifted to using digital media with various conveniences offered, MSME players must follow these developments in order to be able to compete with other business actors. This activity was carried out with the aim of providing in-depth understanding and expertise to MSME players in the field of digital marketing and increasing MSME income through digital platforms. During the implementation of the event, several problems were discovered, such as a lack of public understanding about digital marketing, low motivation to run a business, young people's indifference to the MSME industry, difficulty in visual design creativity and uneven banking payments, these problems made the development of MSMEs not optimal. It is hoped that there will be a similar agenda to provide continuous training so that the MSME industry continues to grow.