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All Journal Oikonomia: Jurnal Manajemen International Journal of Education, Social Studies, And Management (IJESSM) Formosa Journal of Science and Technology (FJST) Social Science Academic Jurnal Online Tata Busana
Ramadhani, Yunita
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Journal : Social Science Academic

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Pemanfaatan Teknologi dalam Meningkatkan UMKM Krupuk Stik “Barokah Jaya” Desa Kedungbanteng Ramadhani, Yunita; Nafiah, Nafiah; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5962

Abstract

Barokah Jaya Krupuk Stik MSMEs are one of the small and medium businesses that focus on the production and marketing of stick crackers. Despite having quality products, challenges in marketing and distribution often hinder the growth of this business. This study aims to determine the use of technology in improving "Barokah Jaya" Krupuk Stik MSMEs in Kedungbanteng Village, Sukorejo District, Ponorogo Regency. In addition, this study aims to examine the use of technology in improving the performance of "Barokah Jaya" Krupuk Stik MSMEs, especially in the aspects of marketing, production, and operational management. The method used in this study is ABCD (Asset Bassed Community Driven-Development) which empowers the use of technology to improve the marketing of an MSME. The result of this research is to improve the quality of "Barokah Jaya" Krupuk Stik MSMEs, especially in terms of marketing through Instagram social media accounts managed by Mr. Hendro as the owner of "Barokah Jaya" Krupuk Stik MSMEs. In addition, the results of this study show that the adoption of technology not only increases the competitiveness of Krupuk Stik Barokah Jaya in the local market, but also opens up opportunities for expansion into the national market.
Co-Authors Br.Sembiring, Tamaulina Hardiansyah Hardiansyah Khoirul Fathoni MEIN KHARNOLIS Muhamad, Mamad Nafiah, Nafiah Santoso, Trisno Aji Tri Ngudi Wiyatno Wijayanto, Tri Ngudi Wulandari, Anna Yuan Badrianto