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All Journal Oikonomia: Jurnal Manajemen International Journal of Education, Social Studies, And Management (IJESSM) Social Science Academic
Ramadhani, Yunita
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemanfaatan Teknologi dalam Meningkatkan UMKM Krupuk Stik “Barokah Jaya” Desa Kedungbanteng Ramadhani, Yunita; Nafiah, Nafiah; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5962

Abstract

Barokah Jaya Krupuk Stik MSMEs are one of the small and medium businesses that focus on the production and marketing of stick crackers. Despite having quality products, challenges in marketing and distribution often hinder the growth of this business. This study aims to determine the use of technology in improving "Barokah Jaya" Krupuk Stik MSMEs in Kedungbanteng Village, Sukorejo District, Ponorogo Regency. In addition, this study aims to examine the use of technology in improving the performance of "Barokah Jaya" Krupuk Stik MSMEs, especially in the aspects of marketing, production, and operational management. The method used in this study is ABCD (Asset Bassed Community Driven-Development) which empowers the use of technology to improve the marketing of an MSME. The result of this research is to improve the quality of "Barokah Jaya" Krupuk Stik MSMEs, especially in terms of marketing through Instagram social media accounts managed by Mr. Hendro as the owner of "Barokah Jaya" Krupuk Stik MSMEs. In addition, the results of this study show that the adoption of technology not only increases the competitiveness of Krupuk Stik Barokah Jaya in the local market, but also opens up opportunities for expansion into the national market.
From Vision to Action: Unraveling Work Engagement’s Role in Linking Leadership to Performance Rezeki, Fitri; Badrianto, Yuan; Wijayanto, Tri Ngudi; Wulandari, Anna; Ramadhani, Yunita
Oikonomia: Jurnal Manajemen Vol. 20 No. 1 (2024): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v20i1.3651

Abstract

Objectives- This study aims to analyze the effect of transformational leadership style on employee performance by involving work engagement as a mediating variable at CV Mustika Jaya Furniture. Methodology- The study used a quantitative approach with a survey method of 74 employees of CV Mustika Jaya Furniture selected by purposive sampling. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS V3.0 software to test the mediating role of work engagement and the validity and reliability of the model. Findings- The results of the study indicate that: (1) transformational leadership style has a positive and significant effect on employee performance, (2) transformational leadership style has a positive and significant effect on work engagement, and (3) work engagement acts as a partial mediator in the relationship between transformational leadership and employee performance. Suggestion- Theoretically, this study strengthens the empirical evidence on the mediation mechanism in the leadership-performance relationship in the context of Indonesian furniture SMEs
The Influence of Social Media and Influencers in Increasing Branding of Pelita Bangsa Student Business Muhamad, Mamad; Santoso, Trisno Aji; Hardiansyah, Hardiansyah; Ramadhani, Yunita; Wiyatno, Tri Ngudi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.811

Abstract

Study This aiming For analyze social media influence and influencers towards business branding enhancement student University Lamp Nation . In the digital era, social media No only become means communication , but Also transform become tool effective marketing for perpetrator business micro , including student entrepreneurship . Through interesting content And strategy creative delivery , social media capable build identity brand in a way wide . Besides that , the involvement of influencers as party the third one has influence big on social media can strengthen Power pull And credibility brand in the eyes Consumer.Research This use approach quantitative with method survey And technique Partial Least Square (PLS) analysis . Respondent in study This is student active running effort . Results study show that social media and influencers in general simultaneous influential positive And significant to business branding enhancement students . Social media play a role as channel main in expand range brand , while influencers help create connectedness emotional between brand And Consumers.Findings This show importance synergy between social media And strategy collaborative with influencers in build image strong brand . Research This give implications practical for student businessman in to design strategy effective digital marketing , as well as become contribution academic in enrich literature digital marketing based community campus.
Pemanfaatan Teknologi dalam Meningkatkan UMKM Krupuk Stik “Barokah Jaya” Desa Kedungbanteng Ramadhani, Yunita; Nafiah, Nafiah; Fathoni, Khoirul
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5962

Abstract

Barokah Jaya Krupuk Stik MSMEs are one of the small and medium businesses that focus on the production and marketing of stick crackers. Despite having quality products, challenges in marketing and distribution often hinder the growth of this business. This study aims to determine the use of technology in improving "Barokah Jaya" Krupuk Stik MSMEs in Kedungbanteng Village, Sukorejo District, Ponorogo Regency. In addition, this study aims to examine the use of technology in improving the performance of "Barokah Jaya" Krupuk Stik MSMEs, especially in the aspects of marketing, production, and operational management. The method used in this study is ABCD (Asset Bassed Community Driven-Development) which empowers the use of technology to improve the marketing of an MSME. The result of this research is to improve the quality of "Barokah Jaya" Krupuk Stik MSMEs, especially in terms of marketing through Instagram social media accounts managed by Mr. Hendro as the owner of "Barokah Jaya" Krupuk Stik MSMEs. In addition, the results of this study show that the adoption of technology not only increases the competitiveness of Krupuk Stik Barokah Jaya in the local market, but also opens up opportunities for expansion into the national market.
The Influence of Social Media and Influencers in Increasing Branding of Pelita Bangsa Student Business Muhamad, Mamad; Santoso, Trisno Aji; Hardiansyah, Hardiansyah; Ramadhani, Yunita; Wiyatno, Tri Ngudi
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.811

Abstract

Study This aiming For analyze social media influence and influencers towards business branding enhancement student University Lamp Nation . In the digital era, social media No only become means communication , but Also transform become tool effective marketing for perpetrator business micro , including student entrepreneurship . Through interesting content And strategy creative delivery , social media capable build identity brand in a way wide . Besides that , the involvement of influencers as party the third one has influence big on social media can strengthen Power pull And credibility brand in the eyes Consumer.Research This use approach quantitative with method survey And technique Partial Least Square (PLS) analysis . Respondent in study This is student active running effort . Results study show that social media and influencers in general simultaneous influential positive And significant to business branding enhancement students . Social media play a role as channel main in expand range brand , while influencers help create connectedness emotional between brand And Consumers.Findings This show importance synergy between social media And strategy collaborative with influencers in build image strong brand . Research This give implications practical for student businessman in to design strategy effective digital marketing , as well as become contribution academic in enrich literature digital marketing based community campus.
Co-Authors Hardiansyah Hardiansyah Khoirul Fathoni Muhamad, Mamad Nafiah, Nafiah REZEKI, FITRI Santoso, Trisno Aji Tri Ngudi Wiyatno Wijayanto, Tri Ngudi Wulandari, Anna Yuan Badrianto