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All Journal Widya Komunika: Jurnal Komunikasi Pendidikan Dialogue: Jurnal Ilmu Administrasi Publik Journal of Indonesian Social Sciences and Humanities
Dwianto, Rahmad Agus
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Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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COMPARATIVE STUDY OF BRAND AWARENESS PLATFORM: FACEBOOK ADS, TIKTOK, GOOGLE DISPLAY NETWORK Darmawan, Arief Bakhtiar; Dwianto, Rahmad Agus
Widya Komunika Vol 14 No 1 (2024): JURNAL KOMUNIKASI WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2024.14.1.8934

Abstract

This study aims to compare three digital marketing platforms, namely Facebook Ads, Tiktok, and Google Display Network. The three platforms are product marketing media to increase brand awareness. The method used in this research is a literature review from various scientific sources and advertising experience with the three platforms. The aspects compared are strategy, target, cost, and content. This research shows that each platform has advantages depending on the purpose and form of advertising. Facebook Ads are effective for increasing brand awareness according to the adult target market with simple content in the form of images and persuasive text. Facebook advertising costs are low but less effective for advertising in the form of videos. While Tiktok is suitable for enhancing brands with a target market of teenagers, the content needs to be more creative and innovative so that it attracts the attention of the young and teen audience. While the Google Display Network is more effective for enhancing brand awareness with a more mature concept with a broad target market.
FACTORS INFLUENCING INTENTION TO USE E-GOVERNMENT SERVICES AMONG STUDENTS IN UNIVERSITAS SEBELAS MARET, INDONESIA Dwianto, Rahmad Agus; Darmawan, Arief Bakhtiar; Santoso, Joko; Pribadi, Ulung
Dialogue : Jurnal Ilmu Administrasi Publik Vol 5, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dialogue.v5i1.17339

Abstract

This study aims to examine the factors that influence the intention of students to use e-government. The study used a survey method with 102 students as respondents from various study departments at Universitas Sebelas Maret, Indonesia, in 2021. The analysis was carried out using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the test R-square, path coefficients, outer loading, cross-loading, average variance extracted (AVE), Cronbach's alpha, and composite reliability. The results showed that students' desire to use or access e-government was positively and significantly influenced by students' trust in the government. Students trust to government is influenced by factors perceived usefulness, perceived ease of use, and security risk. The limitation of this research is that there is no analysis of the mediation test and moderation test.
Meta-Analysis As A Research Tool: A Systematic Review of Bibliometric Studies In Political Dynasty Dwianto, Rahmad Agus; Darmawan, Arief Bakhtiar; Salahudin
Journal of Indonesian Social Sciences and Humanities Vol. 13 No. 1 (2023): Journal of Indonesian Social Sciences and Humanities
Publisher : RMPI-BRIN

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Abstract

Political dynasty practice in many democracy countries and sign of the flaws of democratic political systems in recent decades. It shows the inequality of justice, a crisis of trust, and democratic legal policies because families or groups controlled the government. The bibliographic review study examines the theory and practice of political dynasty in democratic countries through a different approach from the previous one, namely through literature studies of many Scopus indexed scientific articles from qualified researchers in the political field. Systematically bibliometric review can examine the study comprehensively and complete. The analysis uses VOSviewer and Nvivo to create linkage of the topic, grouping theme, mapping the dominant theme of a political dynasty. Based on cluster analysis with NVivo 12 plus sourced from 60 Scopus indexed articles, there are six clusters and five main topics about dynastic politics in a democratic country.
Co-Authors Arief Bakhtiar Darmawan, Arief Bakhtiar Joko Santoso Rianto Rianto Salahudin Salahudin Tulus Haryono, Tulus Ulung Pribadi, Ulung