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All Journal Widya Komunika: Jurnal Komunikasi Pendidikan Dialogue: Jurnal Ilmu Administrasi Publik Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Journal of Indonesian Social Sciences and Humanities
Dwianto, Rahmad Agus
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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COMPARATIVE STUDY OF BRAND AWARENESS PLATFORM: FACEBOOK ADS, TIKTOK, GOOGLE DISPLAY NETWORK Darmawan, Arief Bakhtiar; Dwianto, Rahmad Agus
Widya Komunika Vol 14 No 1 (2024): JURNAL KOMUNIKASI WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2024.14.1.8934

Abstract

This study aims to compare three digital marketing platforms, namely Facebook Ads, Tiktok, and Google Display Network. The three platforms are product marketing media to increase brand awareness. The method used in this research is a literature review from various scientific sources and advertising experience with the three platforms. The aspects compared are strategy, target, cost, and content. This research shows that each platform has advantages depending on the purpose and form of advertising. Facebook Ads are effective for increasing brand awareness according to the adult target market with simple content in the form of images and persuasive text. Facebook advertising costs are low but less effective for advertising in the form of videos. While Tiktok is suitable for enhancing brands with a target market of teenagers, the content needs to be more creative and innovative so that it attracts the attention of the young and teen audience. While the Google Display Network is more effective for enhancing brand awareness with a more mature concept with a broad target market.
FACTORS INFLUENCING INTENTION TO USE E-GOVERNMENT SERVICES AMONG STUDENTS IN UNIVERSITAS SEBELAS MARET, INDONESIA Dwianto, Rahmad Agus; Darmawan, Arief Bakhtiar; Santoso, Joko; Pribadi, Ulung
Dialogue : Jurnal Ilmu Administrasi Publik Vol 5, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dialogue.v5i1.17339

Abstract

This study aims to examine the factors that influence the intention of students to use e-government. The study used a survey method with 102 students as respondents from various study departments at Universitas Sebelas Maret, Indonesia, in 2021. The analysis was carried out using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the test R-square, path coefficients, outer loading, cross-loading, average variance extracted (AVE), Cronbach's alpha, and composite reliability. The results showed that students' desire to use or access e-government was positively and significantly influenced by students' trust in the government. Students trust to government is influenced by factors perceived usefulness, perceived ease of use, and security risk. The limitation of this research is that there is no analysis of the mediation test and moderation test.
Systematic Review of Bibliography Studies: A Meta-Analysis of Facebook Advertising Dwianto, Rahmad Agus; Darmawan, Arief Bakhtiar; Haryono, Tulus; Rianto, Rianto; Santoso, Joko
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7 No 1 (2024): Global Komunika Vol. 7 No. 1 2024
Publisher : FISIP UPNVJ

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Abstract

This article aims to systematically understand the study of Facebook advertising. Facebook is one of the social media that has a large number of users and continues to increase every day. Facebook ads are ads with a wide reach that can reach the target of 1 billion users worldwide. There has been a lot of research on Facebook advertising in the last five years. Previous research conducted by researchers was related to field case studies and data directly related to the use of Facebook advertising. This study uses another approach, namely using a bibliographic study with indexed scientific articles to map topics, themes, and findings related to Facebook advertising. It is necessary to study the topic of Facebook ads because Facebook still has the largers users of social media worldwide. The research method uses literature reviews from various recent studies on the use of social media Facebook using NVivo and VOSviewer tools. The mapping stage in this study was carried out through the imported into the VOSviewer and NVivo 12 plus software. This process is carried out to obtain data clusters, and visualize networks from the research theme. Meanwhile, the Nvivo 12 plus software is used to input the study topic, the relevance of the study themes, and the mapping.
How Facebook Still Matters: the Battle of Campaign Strategy in Bantul Election Dwianto, Rahmad Agus; Darmawan, Arief Bakhtiar; Santoso, Joko; Nurmandi, Achmad; Purnomo, Eko Priyo; Suswanta, Suswanta
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 2 (2025): Global Komunika Vol. 8 No. 2 2025
Publisher : FISIP UPNVJ

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Abstract

This study aims to analyze digital political campaigns using Facebook Ads. Political campaigns in this digital era are carried out through social media to attract the engagement of prospective voters. This research uses a case study of the Facebook ads campaign of one of the winning pairs for the regional head election in Bantul, Indonesia. Facebook as a social media for campaigning. The results of this study indicate that the Facebook Ads campaign successfully reached the target audience. The total reach during the 30 days ad serving period was 646,142. This figure is categorized as high because when compared to the number of voters registered in the final voter list for the Bantul election (704,688), this figure has reached most of the targeted voters. Similar to reach, Facebook Ads campaign impression data also fluctuated during the ad serving period. The total number of impressions during 30 days of ad serving was 669,149. The more often the ad appears on the users’ Facebook page, the greater the opportunity for the ad to be read and observed by the audience.
Meta-Analysis As A Research Tool: A Systematic Review of Bibliometric Studies In Political Dynasty Dwianto, Rahmad Agus; Darmawan, Arief Bakhtiar; Salahudin
Journal of Indonesian Social Sciences and Humanities Vol. 13 No. 1 (2023): Journal of Indonesian Social Sciences and Humanities
Publisher : RMPI-BRIN

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Abstract

Political dynasty practice in many democracy countries and sign of the flaws of democratic political systems in recent decades. It shows the inequality of justice, a crisis of trust, and democratic legal policies because families or groups controlled the government. The bibliographic review study examines the theory and practice of political dynasty in democratic countries through a different approach from the previous one, namely through literature studies of many Scopus indexed scientific articles from qualified researchers in the political field. Systematically bibliometric review can examine the study comprehensively and complete. The analysis uses VOSviewer and Nvivo to create linkage of the topic, grouping theme, mapping the dominant theme of a political dynasty. Based on cluster analysis with NVivo 12 plus sourced from 60 Scopus indexed articles, there are six clusters and five main topics about dynastic politics in a democratic country.
Co-Authors Achmad Nurmandi Arief Bakhtiar Darmawan, Arief Bakhtiar Eko Priyo Purnomo Joko Santoso Rianto Rianto Salahudin Salahudin Suswanta Tulus Haryono, Tulus Ulung Pribadi, Ulung