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All Journal Jurnal Manajemen Terapan dan Keuangan Kinerja JEJAK Adi Widya : Jurnal Pengabdian Masyarakat DIJB (Diponegoro International Journal of Business) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Innovation in Business and Economics Jurnal IPTEK Bagi Masyarakat Journal of General Education and Humanities Proceeding ISETH (International Summit on Science, Technology, and Humanity) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Paradoks : Jurnal Ilmu Ekonomi Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Conference Proceedings International Conference on Education Innovation and Social Science
Tulus Haryono, Tulus
Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS Haryono, Tulus
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 3, No 1 (2010): March 2010
Publisher : Semarang State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v3i1.4666

Abstract

To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. This is a long term relationship which impact on cost efficiency, compared than to get a new customer. This relationship gurantee the company’s lifetime, so it will be strenghten economic condition.
Peran Gender, Pendapatan, dan Pendidikan Terhadap Loyalitas Konsumen Yang Berkunjung ke Mall Haryono, Tulus; Hastjarjo KB, Dwi
KINERJA Vol 14, No 2 (2010): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v14i2.48

Abstract

This  study  was  meant  to  explain  the  relation  between  relationship marketing,  consumer  trust, consumer commitment, and consumer loyalty moderated by gender, income, and education. The data were collected through surveys to consumers loyal to Malls. Based on the number of the sample, the tests of sample validity and reliability showed that the result  was  that  the sample  was  valid  and  reliable. The  data  analysis  was  carried  out  by using “Structural Equation Model” (SEM). The  findings  of  the  present  study shows  that:  (1)  there  is  a  positive  and  significant  relation between relationship  marketing  and    consumer  trust,  (2)  there  is  a  positive  and  no significant relation between relationship marketing and consumer commitment, (3) there is a positive and significant  relation  between  consumer  trust  and consumer  commitment,  (4)  there  is  a  positive and significant relation between consumer commitment and consumer loyalty, and (5) there is a positive and no significant relation between relationship marketing and consumer loyalty.
The Impact of CSR on Employee Performance: With The Mediation of Employee Trust and Employee Behavior (A Case Study of Companies in Bekasi and Jakarta) Setyaningrum, Retno Purwani; Haryono, Tulus
KINERJA Vol 22, No 2 (2018): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1106.66 KB) | DOI: 10.24002/kinerja.v22i2.1814

Abstract

The Researches on Corporate Social Responsibility (CSR) tends to focus on stakeholders and external outcomes. The impact of CSR on employee performance is still rarely discussed in many studies. This study aims to determine how the impact of CSR affects employee performance and the role of employee trust and employee behavior as a mediator at 3 companies in Bekasi and Jakarta. Every company has a responsibility to develop its environment through social programs. The research questions in this study are: (1) The impact of CSR on Employee performance, (2) The impact of CSR on employee trust (3) The impact of employee trust on employee performance (4) The impact of CSR on employee behavior (5) The impact of employee behavior on employee performance.  The sample used in this study was 246 employees from companies in Bekasi and Jakarta District. Data collection method used in this study was questionnaire and forum group discussions (FGD), while analytical method used was SEM Warps PLS.The findings of this study indicate that CSR does not impact directly the employee performance. The CSR indicator that needs to be considered is ethical, where the companies are suggested to have a CSR department. Where employees have lack knowledge about environmental work, environmental laws regarding material sources, emissions, and so on. So that employees realize and understand the importance of having attention and responsibility to the environment. CSR has a significant impact on employee trust, employee trust has a significant impact on employee performance, CSR has a significant impact on employee behavior, and employee behavior significantly impact employee performance. Employee trust and employee behavior mediate the impact of CSR on Employee performance.Keywords: CSR, employees trust, employee behavior, employee performance
Leadership Style of Transformational Key User in the Success of the Implementation of Enterprise Resource Planning in the Universities in East Java, Indonesia Wijayanto, Heri; Haryono, Tulus
Journal of Innovation in Business and Economics Vol 2, No 01 (2018): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.837 KB) | DOI: 10.22219/jibe.v2i01.5335

Abstract

AbstractThis study is aimed to analyze to what extend is the implementation of Enterprise Resource Planning (ERP) by involving transformational key user leadership style as the moderating variable. This study used DeLone and McLean information system success model approach. There are 285 universities in east Java, Indonesia as the population. As for this study, 164 universities are chosen as the samples by using the disproportionate stratified random sampling through organizational unit analysis. The instrument that is used to analyze the data is Structural equation Modeling (SEM) program Amos 22. The constructs used to make the model are transformational key user leadership, System Quality, and User Satisfaction. The result showed that the quality system has no influence towards the user satisfaction, and transformational key user leadership style moderates the quality system influences the quality system on the user satisfaction.  
PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS Haryono, Tulus
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 3, No 1 (2010): March 2010
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v3i1.4666

Abstract

To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. This is a long term relationship which impact on cost efficiency, compared than to get a new customer. This relationship gurantee the company’s lifetime, so it will be strenghten economic condition.
Inovasi Seni Kreasi LUBA untuk Mendiversifikasi Cendera Mata Khas Kabupaten Klaten Jawa Tengah Haryono, Tulus; Margana, Margana; Sugiarti, Rara
ADI WIDYA : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2021): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v5i1.4564

Abstract

The Community Partnership Program (PKM) on creative art innovation "LUBA" was carried out in collaboration with UKM Rukun Makmur located in Klaten Central Java. There are centers of batik as well as lurik in the area but they arey have not been optimized. Therefore, this PKM activity focuses on new product innovation by combining lurik and batik crafts into innovative handicrafts called lurik batik (LUBA) which at the same time can act as a unique and iconic Klaten souvenir to support regional tourism development.There are several problems faced by UKM Rukun Makmur as partner. Based on these problems, this program aims to find solutions to all these problems by using several methods including counseling, discussing, training, and mentoring. The results of this PKM activities show that UKM Rukun Makmur has been able to increase their creativity to create designs, motifs, and varied color of lurik batik (LUBA) handicraft products.
Navigating entrepreneurial terrain: The role of technology readiness and gender in shaping intentions Haryanto, Haryanto; Haryono, Tulus; Tanding Suryandari, Retno; Sugiarto, Catur; Suryanadi, Pram; Rawidyo Putro, Tetuko; Budiwati, Christiyaningsih
Journal of Innovation in Business and Economics Vol. 7 No. 01 (2023): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v7i01.28154

Abstract

The pervasive influence of information technology across various life sectors, particularly in the business realm, has prompted this study to investigate the impact of technology readiness on entrepreneurial intentions within a student context. A purposive sampling method was employed to select a sample comprising 213 college students, and Structural Equation Modeling (SEM) was utilized to assess the interrelationships among the study's constructed variables. The findings underscore the significant impact of technology readiness on attitudes, which, in turn, plays a pivotal role in shaping entrepreneurial intentions. Furthermore, the research highlights the influential roles of subjective norms and perceived behavioral control in the formation of entrepreneurial intentions. Conversely, results from the Multi-Group Analysis (MGA) do not support the gender variable as a moderating factor. However, a noteworthy revelation emerges from the bootstrapping analysis, unveiling gender-based differences in the influence of subjective norm variables on entrepreneurial intentions when comparing male and female groups.
Systematic Review of Bibliography Studies: A Meta-Analysis of Facebook Advertising Dwianto, Rahmad Agus; Darmawan, Arief Bakhtiar; Haryono, Tulus; Rianto, Rianto; Santoso, Joko
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7 No 1 (2024): Global Komunika Vol. 7 No. 1 2024
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article aims to systematically understand the study of Facebook advertising. Facebook is one of the social media that has a large number of users and continues to increase every day. Facebook ads are ads with a wide reach that can reach the target of 1 billion users worldwide. There has been a lot of research on Facebook advertising in the last five years. Previous research conducted by researchers was related to field case studies and data directly related to the use of Facebook advertising. This study uses another approach, namely using a bibliographic study with indexed scientific articles to map topics, themes, and findings related to Facebook advertising. It is necessary to study the topic of Facebook ads because Facebook still has the largers users of social media worldwide. The research method uses literature reviews from various recent studies on the use of social media Facebook using NVivo and VOSviewer tools. The mapping stage in this study was carried out through the imported into the VOSviewer and NVivo 12 plus software. This process is carried out to obtain data clusters, and visualize networks from the research theme. Meanwhile, the Nvivo 12 plus software is used to input the study topic, the relevance of the study themes, and the mapping.
The Role of Purchase Intention in Mediating the Impact of Digital Marketing Strategies on Online Shopping Behavior: A Case Study of Fashion Product Consumers in SMEs. Dirgantini, Devi; Haryono, Tulus
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1124

Abstract

In recent years, the issues reveals that millennial interest in purchasing SMEs fashion products has declined in the digital era. This study aims to explores millennial enthusiasm for buying SMEs fashion products amidst the proliferation of digital marketing strategies like live streaming, sales promotions, and celebrity endorsements. Using convenience sampling, the study gathered data from 134 respondents in Central Java through an online survey. The analysis, conducted with Structural Equation Modeling (SEM) and Partial Least Squares (PLS) using SmartPLS 3. The results indicate a positive relationship between purchase intention, celebrity endorsements, and sales promotions towards online shopping behavior. However, live streaming did not directly impact online shopping behavior but had a positive and significant influence through purchase intention. Meanwhile, celebrity endorsements and sales promotions do not have a positive and significant impact on online shopping behavior through purchase intention. The implications of this study suggest that SMEs need to better leverage relevant digital marketing strategies to enhance consumer purchase intentions.  
Optimalisasi UMKM Lidi Ngurupi di Kelurahan Gayamdompo melalui Digitalisasi Keuangan dan Peningkatan Pemasaran Suryandari, Retno Tanding; Sugiarto, Catur; Haryono, Tulus; Suryanadi, Pram; Batara, Lisa Charisa; Marlina, Revy Lidiya Oni
Jurnal IPTEK Bagi Masyarakat Vol 5 No 1 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i1.1164

Abstract

Low digital financial literacy, limited understanding of digital marketing strategies, and the absence of clear separation between personal and business finances are the main challenges faced by the partners in managing their businesses. This community service program aims to enhance digital financial recording skills, develop marketing capacity through social media and e-commerce platforms, and promote the adoption of financial separation practices to support professional and sustainable business management. The method consists of three main stages: (1) the initiation and socialization stage, which focuses on identifying and thoroughly understanding the problems, assessing the needs of the partners, and planning the program in detail; (2) the implementation stage, which involves training in financial record-keeping and the use of social media as a marketing tool; and (3) the evaluation and reflection stage to assess program effectiveness and provide feedback for continuous improvement. The results show an increase in MSME actors’ understanding of financial management and digital marketing, which has positively impacted business efficiency, market expansion, and strengthened the MSME’s role as a local economy actor rooted in culture. This program serves as an adaptive and sustainable empowerment model for MSMEs.
Co-Authors Ahmad Ikhwan Setiawan, Ahmad Ikhwan Amin Wahyudi Arief Bakhtiar Darmawan, Arief Bakhtiar Asri Laksmi Riyani, Asri Laksmi Batara, Lisa Charisa Budiwati, Christiyaningsih Dirgantini, Devi Dwi Hastjarjo KB, Dwi Dwianto, Rahmad Agus Ekawati Rahayu Ningsih Estu Widarwati Haryanto Haryanto Heri Wijayanto Hunik Sri Runing Sawitri Joko Santoso Marlina, Revy Lidiya Oni Mas'ud, Anakisida Huda Mugi Harsono Rara Sugiarti Rawidyo Putro, Tetuko Retno Purwani Setyaningrum Retno Tanding Suryandari Rianto Rianto Rohwiyati Rohwiyati Sugiarto, Catur Sulistya, S Suryanadi, Pram Wahyudi, Lilik Wijaya, Ellen Pramesti Yoga Kharisma, Alfin Zemafi, Okindy Dheawara