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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Mediator: Jurnal Komunikasi
Farhan, Raihan Muhammad
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Languange, Linguistic, Communication & Media Social Sciences

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The Attractiveness of TikTok Live Shopping to User Emotional Satisfaction Sunuantari, Manik; Mandjusri, Alma; Gunawan, Imsar; Farhan, Raihan Muhammad
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2176

Abstract

The aftermath of the Covid-19 Pandemic had an impact on the physical and mental health. Even for workers, it causes anxiety due to job loss. The background of this research is the phenomenon of a pandemic that causes excessive public pressure. The emergence of Tik Tok Live Shopping in 2022 provides an alternative to building people’s mental health during the Covid-19 pandemic. TikTok Live Shopping is one of the social media that offers real-time entertainment functions. This study aims to determine the effect of the attractiveness of TikTok Live Shopping on User Emotional Satisfaction. The theory used is emotional gratification as a derivative of the gut and gratification theory. Attractiveness is measured on three dimensions: source credibility, content creator, and message content. This study used an explanatory method, purposive sampling technique, and multiple regression analysis as data analysis. The results of the study show that there is an influence between the attractiveness of TikTok Live Shopping on User Emotional Satisfaction. User satisfaction is indicated by emotional involvement. Through TikTok Live Shopping, users can feel the sensation and have a direct experience. This, the research hypothesis is accepted, the use of TikTok Live Shopping contributes to providing emotional satisfaction to its users.
Digital Based Sustainable Tourism Village Brand as a Village Economic Driver Farhan, Raihan Muhammad; Sunuantari, Manik
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3534

Abstract

Rural tourism branding is one of the efforts that can generate a major contribution to Indonesian tourism. The variety of cultures and characteristics of Indonesian villages have opportunities in the development of sustainable tourist destinations. However, various fundamental problems have caused many tourist villages to have not maximized their potential. One of the main problems in developing villages as tourist destinations is the lack of promotional activities and branding for differentiation between villages. This study aims to examine digital rural branding activities in Batu Malang City through digital media platforms to form village economic resilience. This study uses the Pentahelix concept with a case study research method in Batu City, Malang. The results of this study indicate that one of the communities that actively carries out branding activities through digital media is the KIM (Community Information Group). KIM uses TV Desa as a rural tourism village branding platform in collaboration with the government, academics, media, and business people. KIM's partnerships with various stakeholders are able to drive opportunities to improve the village economy. Collaboration between elements has encouraged the development of Micro, Small and Medium Enterprises (UMKM) in Batu Malang City so that they can drive the village economy.
Co-Authors Imsar Gunawan Mandjusri, Alma Manik Sunuantari