Article Per Year (5 Year)
p-Index From 2021 - 2026
2.33
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Pembangunan Komunikator Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Lontar : Jurnal Ilmu Komunikasi Minda Baharu Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Al Azhar Indonesia Seri Ilmu Sosial Journal of Servite Jurnal Cyber PR Mediator: Jurnal Komunikasi Jurnal Media Penyiaran Comdent: Communication Student Journal Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Imsar Gunawan
Universitas Al Azhar Indonesia
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Diseminasi Informasi Kelompok Informasi Masyarakat (KIM) dalam Mendorong Kemandirian Ekonomi Manik Sunuantari; Imsar Gunawan
Journal of Servite Vol. 2 No. 1 (2020): Journal of Servite
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat (LP3M), Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/102002120205

Abstract

Abstrak Kesenjangan akses informasi menjadi salah satu penyebab kemiskinan dan kesenjangan ekonomi masyarakat, khususnya di wilayah pedesaan. Desa Srijaya Kecamatan Belitang II Kabupaten Ogan Komering Ulu (OKU) Timur secara geografis merupakan wilayah pertanian terutama dengan adanya aliran irigasi di wilayah tersebut. Profesi masyarakat secara umum adalah petani yang juga berprofesi sebagai peternak membutuhkan akses informasi yang dapat mendukung kegiatan bidang pertanian dan peternakan. Pemberdayaan masyarakat harus dilakukan dalam rangka melibatakan masyarakat dalam pengelolaan informasi. Kelompok Informasi Masyarakat (KIM) menjadi satu pilihan sebagai wadah masyarakat untuk saling berbagai informasi dan ide dalam mencapai pembangunan yang berkelanjutan. Diseminasi informasi menjadi dasar aktivitas KIM. Melalui KIM akses informasi akan lebih mudah diperoleh dengan membangun sinergi dengan pemangku kepentingan, swasta, dan organisasi lain dalam mendukung aktivitasnya. Aktivitas KIM desa Srijaya dibentuk melalui usaha pakan ternak fermentasi yang dikembangkan petani sebagai upaya untuk menigkatkan kesejahteraan ekonomi. Kata Kunci : KIM, Diseminasi Informasi, Pemberdayaan Masyarakat Abstract The gap of information access became of the causes of poverty and economic inequality of society, especially in rural areas. Srijaya village, Belitang II District, East Ogan Komering Ulu (OKU) is geographically an agricultural area, especially with the irrigation flow in the area. The general profession of the community is a farmer who also works as a breeder who needs information access that can support activities in agriculture and animal husbandry. Community empowerment must be carried out in order to involve the community in information management. Kelompok Informasi Masyarakat (KIM) is one option as a community forum for sharing information and ideas in achieving sustainable development. Information dissemination becomes the basis for KIM activities. Through KIM, acces which developed by farmers as an effort to improve economic welfare. Information will be easier to obtain by building synergies with stakeholders, the private sector, and other organization in supporting their activities. Srijaya Village’s KIM activity was formed through a fermented animal feed business collaboration with government. Key words : KIM, Information Dissemination, Community Empowerment
Jaringan Komunikasi Pelaku Inovasi Agribisnis Kolam Ikan Air Deras di Kecamatan Caringin Kabupaten Bogor Imsar Gunawan; Ninuk Purnaningsih; Basita Ginting
Jurnal Komunikasi Pembangunan Vol. 15 No. 1 (2017): Februari 2017
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.454 KB) | DOI: 10.46937/15201722770

Abstract

Running water fish culture is one of the techniques in freshwater fish cultivation. This activity forms an agribusiness system and interactions from the individuals involved. These interactions form a communication network. This study aimed to provide a description of running water fish culture innovation, analyze the interpersonal communication networks in running water fish culture agribusiness, factors that influence the interpersonal communication networks, and analyze the factors that influence business sustainability. This research which used the census method was conducted in Caringin Subdistrict Bogor Regency. Survey results show that the communication network formed was of scattered personal networks. The outdegree centrality and indegree centrality values obtained were categorized as medium respectively. The closeness centrality value is also in the medium category. Whereas the betweenness centrality value for running water fish agribusiness participants is known to be the highest. Those individuals with high betweenness centrality values possess the ability to organize communication in their networks.
R-TIK Digital Literacy towards Indonesian MSMEs (UMKM) Digital Energy of Asia Manik Sunuantari; Irwa Rochimah Zarkasi; Imsar Gunawan; Raihan Muhammad Farhan
Komunikator Vol 13, No 2 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.12380

Abstract

In accordance with the commitment of the World Summit on the Information Society, it is stated that Small, Medium and Micro Enterprises (SMMEs) are providers of employment for the community.  In Indonesia, SMMEs are known as UMKM (Small, Medium and Micro Enterprises Indonesia). The existence of ICT is considered capable of increasing economic growth as well as providing new employment field during the Covid-19 Pandemic. One way to encourage the rise of UMKM) is through the Indonesian R-TIK (Indonesia ICT Volunteers). The purpose of this research is to determine the involvement of R-TIK in the UMKM Go Online program.  Whereas the theories and concepts used are the Information Society, Digital Literacy and Empowerment of UMKM.  The research method used is a case study, R-TIK with UMKM in Polewali Mandar, West Sulawesi. The results indicate that digital literacy activities carried out by R-TIK together with the Department of Industry, Trade, Cooperatives, and UMKM encouraged the growth of UMKM in Polewali Mandar. The presence of QRen in the UMKM online program has push the pace of the Indonesian economy in the context of realizing Indonesia as a Digital Energy of Asia. 
PENGARUH KAMPANYE IKLAN #KASIHLEBIHAN GOJEK INDONESIA TERHADAP PERSEPSI PUBLIK Imsar - Gunawan; Alifa Aulia Fauzi; Dyla Aulya; Syahrani Istiyana Jaya; Nadya Meirizka
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 4, No 1 (2021): Januari
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v4i1.2336

Abstract

Gojek Indonesia melakukan efisiensi untuk menekan kerugian ditengah pandemi Covid-19. Pada situasi saat ini aktivitas perekonomian mitra Gojek pun terhambat. Untuk meringankan dampak yang diterima mitra Gojek, maka Gojek Indonesia membentuk kampanye iklan #KasihLebihan. Maka untuk ini peneliti ingin melihat seberapa besar pengaruh kampanye iklan #KasihLebihan yang dilakukan Gojek Indonesia terhadap persepsi publik. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Pada penentuan sampel, peneliti menggunakan non probability sampling yang lebih tepatnya pada teknik purposive sampling. Berdasarkan hasil perhitungan menggunakan rumus Taro Yamane, sampel yang didapat berjumlah 99,99 dan dibulatkan menjadi 100. Hasil penelitian ini menemukan bahwa adanya hubungan yang kuat antara pengaruh kampanye iklan #KasihLebihan terhadap persepsi publik. Kampanye iklan #KasihLebihan mempengaruhi persepsi publik karena adanya pikiran, ketertarikan, perubahan perilaku, partisipasi, perasaan, perilaku, dan konsekuensi.
Social Network Analysis on Odd-Even Policy in Bogor City Imsar Gunawan; Manik Sunuantari; Yoedo Shambodo
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.728

Abstract

Social network analysis (SNA) has been widely used in epidemiology to understand how the structure of the relationship is formed in the odd-even policy implemented in the city of Bogor. SNA can also be an appropiate tool for mapping the effectiveness of a policy. The public policy implemented by the Mayor of Bogor regarding odd-even policy in Bogor shaped various responses from the community. This study aims to determine the effectiveness of the Odd-Even policy through Twitter’s hashtagh #GanjilGenapBogor. The theory used was media convergence theory, with the concept of User Generated Content (UGC). The method used was network analysis with a qualitative approach. The results indicated that the users of Twitter’s social media showed various responses to this issue. The responses formed various conversations among the users. From these conversations, the Popularity Centrality of the actors involved was formed. Each actor plays a role in the formation of public opinion. Actors who are involed in these conversations, played an important role in creating interrelated group communication networks. The exchange of information carried out by the main actors in the communication network aims to see how much influence is generated to the followers or members of the network created by the main actor. This circumstance brings up one dominant actor, which is called ‘opinion leader’. In addition, this response resulted in the emergence of news sentiments. Sentiments that appear in the public tend to be negative. These sentiments touched 55% of the total coverage on various news media platforms.
Pemberdayaan Karang Taruna dalam Mengoptimalkan Pengolahan Sampah Organik dengan Maggot BSF di Desa Cikidang Sukabumi Gayatri Atmadi; Syafitri Jumianto; Imsar Gunawan; Kun Mardiwati Rahayu; Nurul Robbi Sepang; Dewi Elfidasari
Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Vol 2, No 1 (2022): Desember 2022
Publisher : UniversitasAl Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/psn.v2i1.1615

Abstract

Masalah kebersihan lingkungan merupakan masalah penting yang perlu diperhatikan semua orang baik di kota mau pun di desa. Oleh karena itu, solusi yang tepat perlu diberikan untuk menghasilkan lingkungan hidup yang bersih, nyaman dan sehat. Salah satu langkah untuk menumbuh- kembangkan kesadaran masyarakat, yaitu melalui pendidikan Karang Taruna di desa Cikidang sebagai “sasaran kegiatan” dalam menciptakan lingkungan yang lebih bersih, rapi dan sehat. Dari hasil observasi yang telah dilakukan, diketahui bahwa pihak Karang Taruna tidak memiliki pengetahuan dalam mengolah sampah organik dengan teknologi ramah lingkungan berupa Maggot BSF (black soldier fly). Beberapa permasalahan yang dihadapi oleh mitra, adalah: (1). Karang Taruna membutuhkan pengetahuan tentang pengolahan sampah organik dengan Maggot BSF. (2). Karang Taruna tidak memiliki ketrampilan tentang pengolahan sampah yang bisa memberi nilai ekonomis. (3). Karang Taruna tidak memiliki peralatan sederhana untuk budidaya Maggot. Solusi yang ditawarkan kepada mitra berupa pemberian pelatihan dan pendampingan tentang pengolahan sampah organik dengan Maggot BSF. sehingga dapat  menjadi makanan ikan dan unggas, serta pemberian peralatan sederhana untuk budidaya Maggot. Kegiatan ini memberikan hasil yang signifikan karena Karang Taruna telah mampu mengurai sampah organik dan budidaya Maggot sehingga bisa menjadi makanan ikan dan unggas yang bernilai ekonomis bagi masyarakat setempat.Kata Kunci: Black soldier fly, Maggot, Mentoring, Pelatihan
Optimizing Positive e-Word of Mouth: Unveiling the Influence of Brand Personification, Social Presence, and Message Characteristics Kussusanti, Kussusanti; Gunawan, Imsar
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 1 (2024): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.7185

Abstract

Several companies aim to enhance digital marketing communication processes to achieve desired outcomes. Strategies include brand personification, embodying a human persona for the brand, and fostering social presence, perceived through communication activities. The characteristics of the message also play a significant role. However, research on the role of brand personification, social presence, and message characteristics on Instagram remains scarce. This study investigates their influence on positive e-word-of-mouth intention within Indonesia's telecommunication service provider industry.  A quantitative research method is employed, using Structural Equation Modeling (SEM) with the Lisrel program for data analysis from 254 respondents, findings indicate significant effects. Brand personification, social presence, and message characteristics positively impact e-word-of-mouth intention, with respective influences of 0.17, 0.27, and 0.40. The study suggests telecommunication companies leverage these factors to cultivate positive e-word-of-mouth intention among customers, aiding in digital marketing effectiveness.
The Attractiveness of TikTok Live Shopping to User Emotional Satisfaction Sunuantari, Manik; Mandjusri, Alma; Gunawan, Imsar; Farhan, Raihan Muhammad
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2176

Abstract

The aftermath of the Covid-19 Pandemic had an impact on the physical and mental health. Even for workers, it causes anxiety due to job loss. The background of this research is the phenomenon of a pandemic that causes excessive public pressure. The emergence of Tik Tok Live Shopping in 2022 provides an alternative to building people’s mental health during the Covid-19 pandemic. TikTok Live Shopping is one of the social media that offers real-time entertainment functions. This study aims to determine the effect of the attractiveness of TikTok Live Shopping on User Emotional Satisfaction. The theory used is emotional gratification as a derivative of the gut and gratification theory. Attractiveness is measured on three dimensions: source credibility, content creator, and message content. This study used an explanatory method, purposive sampling technique, and multiple regression analysis as data analysis. The results of the study show that there is an influence between the attractiveness of TikTok Live Shopping on User Emotional Satisfaction. User satisfaction is indicated by emotional involvement. Through TikTok Live Shopping, users can feel the sensation and have a direct experience. This, the research hypothesis is accepted, the use of TikTok Live Shopping contributes to providing emotional satisfaction to its users.
Sentiment Analysis On The Conversation Pattern Of The @QUWEENJOJO Account's Apology Regarding Gofar Allegations Of Harassment On Twitter Lesmana, Ludi Azhari; Tambunan, Resman Muharul; Gunawan, Imsar; Hasna, Safira
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12.i2.7808

Abstract

Social media has become a fundamental necessity for humans, facilitating social interaction and communication which are essential needs as social beings. In the era of social media, information about scandals or controversial actions can spread rapidly and widely. One notable case is Gofar Hilman, where public perception turned negative due to allegations of sexual harassment posted by the @Quweenjojo account. This research explores the sentiments and communication patterns arising from the public apology discussion by @Quweenjojo on Twitter regarding the allegations against Gofar Hilman. The tweets generated diverse responses from the audience, as the accusations of sexual harassment against Gofar Hilman by @Quweenjojo were deemed delusional and false. This study applies communication pattern theory and narrative analysis methods. The findings from the communication pattern theory analysis reveal a circular communication pattern formed during interactions, reflecting equal distribution in communication and decision-making processes. The research identifies predominantly negative sentiments resulting from this interaction. It suggests that public apologies on social media may not always yield positive outcomes for the apologizer and can instead worsen their reputation. The apology by @Quweenjojo could be viewed as an attempt to restore Gofar Hilman's reputation.
Analisis Foto Instagram Publik Figur Politik Indonesia Melalui Pendekatan Structuralism Pierre Bourdieu Ganjar Wibowo; Manik Sunuantari; Iin Soraya; Imsar Gunawan
Jurnal Media Penyiaran Vol. 4 No. 2 (2024): Desember (2024)
Publisher : LPPM UBSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jmp.v4i2.8076

Abstract

Media sosial adalah wadah untuk berkomunikasi dan berbagi aktivitas sehari-hari atau penting melalui tulisan atau foto. Instagram adalah salah satu platform jejaring sosial yang paling umum digunakan. Public figur tampaknya menjadi simbol bagi mereka. Apa yang mereka lakukan dapat dilihat di Instagram. Di Instagram, mereka memiliki banyak penggemar (mengikuti). Citra yang mereka bangun menggunakan Instagram didasarkan pada konsep diri yang mereka kembangkan melalui personal branding. Artikel ini mengulas dua akun Instagram public figure politik, yaitu Ganjar Pranowo (ganjar_pranowo), Ridwan Kamil (ridwankamil), berdasarkan karakter akun masing-masing dan bagaimana mereka menggambarkan diri mereka sebagai public figure politik melalui Instagram melalui berbagai aktivitas dan pola yang ditunjukkan melalui unggahan fotografi atau tulisan. Pembahasan ini menggunakan teori struktural konstruktif atau teori praktik sosial berdasarkan habitus, ranah, modal, dan kekerasan simbolik yang dikembangkan oleh Pierre Bourdieu. Dari artikel ini dapat disimpulkan bahwa ketika public figure politik muncul di media sosial, mereka membayangkan diri mereka sebagai public figur politik dan berusaha menampilkan diri mereka sebaik mungkin dengan menggunakan modal ekonomi, budaya, sosial, dan simbolik untuk tampil mendominasi. Selanjutnya, dampak pada akun public figure politik dapat digambarkan sebagai pelabelan masyarakat atas dominasi simbolik.
Co-Authors Alifa Aulia Fauzi Annisarizki, Annisarizki Atmadi, Gayatri Basita Ginting Dewi Elfidasari Dyla Aulya Farhan, Raihan Muhammad Ganjar Wibowo Gayatri Atmadi Gusmia Arianti Iin Soraya Iin Soraya, Iin Kun Mardiwati Rahayu Kussusanti Santi Lesmana, Ludi Azhari Mandjusri, Alma Manik Sunuantari Nadya Meirizka Ninuk Purnaningsih Nurul Robbi Sepang Raihan Muhammad Farhan Safira Hasna Santi, Kussusanti Sepang, Nurul Robbi Shela, Anggita Rahma Soraya Soraya Sunuantari , Manik Syafitri Jumianto Syahrani Istiyana Jaya Tambunan, Resman Muharul Untung Subroto Yoedo Shambodo Zarkasi, Irwa Rochimah