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All Journal JURNAL SAINS PEMASARAN INDONESIA Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Medika: Medika
Kurniawan, Renaldi
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Education Energy Environmental Science Health Professions Medicine & Pharmacology Nursing Physics Public Health

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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Strategi Pengembangan Minuman Serbuk Herbal (Studi Kasus pada Usaha Minuman Serbuk “Erma” di Kota Pontianak) Kurniati, Dewi; Kurniawan, Renaldi; Aritonang, Marisi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 2 (2024): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i2.144-153

Abstract

The study aims to determine the right method for the development of  “Erma” powder herbal drink business in Pontianak City. Methods of the variables by analyzing using SWOT and SWOT matrix analysis. The results of study shows that alternative strategy for business development is to maintain product quality to improve marketing, expand product marketing innovation through social media sales, increase the quality and of production. Based on the SWOT analysis of the business position in quadrant I. The strategies that need to be implemented are; support an aggressive strategy, the strength possesses by taking advantage of existing opportunities leads to profit.  
Co-Authors ahmad arifin Amelia Amelia Ariyana, Dina Dara Dinanti, Cristin Dewi Kurniati Jenab Septiani, Siti Kharma, I Gede Putu Lestari, Amanda Fitria Marisi Aritonang Mubarok, Diki Najwa, Shakira Novianti Setiawan, Marselina Pambudi, Sepian Prabowo, Vico Pratama, Huan Riko Rahma Ramadhan, Muhammad Deri Ratri, Alda Winangu Ridwan, Aa Setiawan, M. Reynald Wati Nurmaulida, Risma Wirayuda, Dhimas Adriyan Arby Zahra, Lutfia