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All Journal Emanasi Jurnal Ilmu Keislaman dan Sosial Kordinat : Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Journal of Islamic Economics Lariba Proceeding Mercu Buana Conference on Industrial Engineering
Fajar, Ade
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Religion Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Kordinat : Jurnal Komunikasi antar Perguruan Tinggi Agama Islam

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Pengaruh Media Promosi Perbankan Syariah Terhadap Minat Menabung Masyarakat Gang Pos Di Bank Syariah Fajar, Ade; Salama, Hartini; Sari, Shania Ratna
Kordinat: Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Vol.23 No.1 (2024): Jurnal Komunikasi antar Perguruan Tinggi Agama Islam
Publisher : Kopertais Wilayah I DKI Jakarta dan Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/kordinat.v23i1.40220

Abstract

This study aims to determine the promotion media of sharia banking that influence the public interest to save in sharia banks, Promotion media used by sharia banking in this research are divided into 3, namely newspaper media, television media and internet media. The method used in this research was quantitative descriptive method with multiple linier regression analysis technique. The data used in this research is the primary data in the form of questionnaires distributed to the public. Based on the data analysis that has been done, the television and internet variables have a greater contribution than the newspaper variable in increasing public interest in saving at the Islamic banks.
Co-Authors Adelia, Sisi amen, Marsella Amen Ari, Teguh Aris, Sofian Daniel Happy Putra Hardius Usman Huda, Mifta Indah - Suwarni Maulana, Ikbal Muktar, Irvan NA, Azzahro Nurdin Sobari Nurfahira, Muhammad Tegar P, Edi P Prayoga, Gilang Salama, Hartini Salma, Hartini Sari, Shania Ratna Satrio, Deo Yudistira, Wildan