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All Journal EQUILIBRIUM Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Teori dan Terapan Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan International Journal of Social Science and Business GEMA EKONOMI Gema Wiralodra The Journal of Society and Media Journal of Enterprise and Development (JED) Journal of Strategic and Global Studies Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Formosa Journal of Sustainable Research (FJSR) The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sosial dan Sains Journal of Islamic Economics Lariba Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies IIJSE Jurnal Penelitian Pendidikan Indonesia Management Analysis Journal

Nurdin Sobari

Universitas Indonesia

Author-ID : 4055250

Religion Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Physics Social Sciences Other

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The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa Elevita Yuliati; Tengku Ezni Balqiah; Nurdin Sobari; Rifelly Dewi Astuti
APMBA (Asia Pacific Management and Business Application) Vol 5, No 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This paper examines whether health CSR activities – CSR activities concerning health and well being of mothers and children – conducted by companies will promote perceived quality of life, consumers’ brand attitude, and customers’ loyalty, with subjective well-being serves as moderating variable. The research will use both exploratory and conclusive researches. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. The subjects of this research are customers of three companies operating in Indonesia, namely Pertamina, Danone-Aqua, and Frisian Flag, and also people in the communities exposed to the companies’ health CSR activities. These companies are chosen due to their continuous health CSR activities during the past years. The total number of respondents are 240 respondents, consists of 90 customers and 30 community members from each city. The data were analyzed using multiple regressions to test 9 research hypotheses. The result shows that different motivations were generated from different CSR activities by all three brands, and had different path to influence social and business performance.

Determinants of the Intentions of Indonesian Muslim Millennials in Cash Waqf Using E-Payment Ucu Musahidah; Nurdin Sobari
Jurnal Ekonomi dan Perbankan Syariah Vol 9, No 2 (2021): Journal of Islamic Economics and Banking
Publisher : Sekolah Tinggi Ekonomi Islam (STEI) SEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46899/jeps.v9i2.284

This study aims to explain the factors that influence the intention of Indonesian Muslim millennials in paying cash waqf using e-payment. This study uses the UTAUT theory where Religious Belief, Level of Knowledge, and Image are added to the main components. As well as testing the Effort Expectancy variable as a moderator between Performance Expectancy and Behavioral Intention. This research was conducted through an online survey involving 310 respondents who have never had cash waqf. Quantitative analysis based on PLS-SEM shows that Performance Expectancy, Effort Expectancy, Social Influence, Level of Knowledge, and Image variables significantly affect the millennial generation's intention in paying cash waqf using e-payment. However, the variables Facilitating Condition and Religious Belief were found to be insignificant, as well as Effort Expectancy as a variable moderator between Performance Expectancy and Behavioral Intention was found to be insignificant on the millennial generation's intention in paying cash waqf using e-payment.

How celebrity worship impact K-pop fans’ brand attitude, advertisement attitude, and repurchase intention towards local brands products Swara Hati Nurani; Nurdin Sobari
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

The development of technology in this digital era makes it easier for marketing strategies to be carried out. One of which is by using celebrities who are in great demand by the target market even if they are cross-cultural, like the popularity of K-pop celebrities who are currently taking over the world. So many brands work with K-Pop celebrities on their marketing efforts, hoping to reach their famous loyal fans as a new market segment. This study investigates the relationship between K-pop fans’ celebrity worship on brand attitude, advertisement attitude, and repurchase intention. The test was conducted via an online survey with the snowball sampling method via social media and online fan communities. The test used the Celebrity Attitude Scale (CAS) on K-pop fans in Indonesia who had purchased K-pop merchandise from brands endorsed by K-pop celebrities and analyzed using PLS-SEM. The results show that although almost all dimension of celerity worship has a positive and significant influence on brand attitude, advertisement attitude, and repurchase intention, the entertainment-social dimension of celebrity worship was found to have no significant relationship with repurchase intention. However, from the overall results, we know that using K-pop celebrities is a great marketing strategy because their fans’ celebrity worship is found to be related to their intentions to repurchase any products from brands that endorse K-pop celebrities. The findings of this study will enrich marketers’ knowledge to formulate what marketing strategy to use for K-pop celebrity fans as a target market.

The effect of virtual events implementations towards behavioural intention of millennials and z generation in Indonesia Radissa Maharani; Nurdin Sobari
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

To increase the productivity of the business event industry, event holders who have experienced restrictions during the first wave of the COVID-19 pandemic have decided to shift all types of activities onto the digital field. This paper was made to examine the meaning behind the shifting of virtual events and the impact it made on the Millennials and Z generations’ behavioral intention in Indonesia. Considering the level of interest and susceptibility to technology, it can be assumed that the millennials and Z generations are superior to other generations in this matter. This paper focused on the importance of online event communication, engagement, interaction, and its relation to online event experiences, which may affect consumer satisfaction that leads to consumer behavior. The model in this paper uses samples of 230 respondents of Millennials and Z Generations in Indonesia that have attended virtual (online) events in the last three years. Structural equation modeling is used to analyze the data. The results show a positive relationship between Online Consumer-to-Consumer Interaction, Online Content Engagement, and Effective Communication to Online Event Experiences that affects Visitor Satisfaction. So that visitors of virtual events have positive Behavioral Intentions toward the virtual event. The findings of this paper may anticipate the future of implementing virtual events in any business-related industries, more so in the tourism business industry in Indonesia.

The effect of live streaming on purchase intention of e-commerce customers Sarah Sarah; Nurdin Sobari
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Live streaming is one of many features that e-commerce offers to help sellers showcase products in real-time through live video. During the pandemic Covid-19, live streaming became popular and grew as an important selling tool for sellers in e-commerce. Drawing from previous literature adoption behavior and social commerce, this paper proposes a framework that examines purchase intention on live streaming and its relationship with customer trust and engagement. A conceptual model including thirteen hypotheses was developed and tested on 207 valid questionnaires. The result indicates that hedonic and symbolic value in live streaming positively affects trust in products, while utilitarian and hedonic significantly affect trust in sellers. In the e-commerce context of live streaming, only hedonic and symbolic values positively impact customer engagement and trust in products. Finally, customer engagement in live streaming significantly affected purchase intention. Implications for theoretical and managerial are further discussed at the conclusion of this paper.

Repurchase intention of fresh food online shopping amid Covid-19 pandemic Fajrin Rimadhyani Firdaus; Nurdin Sobari
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Covid-19 has shifted Indonesia consumer’s shopping behavior; it shifted from offline shopping to online shopping. One of the online shopping categories that has increased during the Covid-19 pandemic is grocery shopping. This study integrates the role of post-purchase online customer experience by analyzing consumer perception to intensify their repurchase. This study aims to investigate how repurchase intention is influenced by post-purchase online customer experience, customer satisfaction, and trust in e-commerce. An online survey was conducted in Indonesia to capture fresh food online shoppers as participants. SEM AMOS was utilized to test the research model with eight hypotheses and analyzed data collected from 605 respondents. This study shows that four post-purchase OCE dimensions, “delivery, packaging, return and exchange, and customer support, significantly drive customers’ satisfaction. “Benefits and product in hand” is not influential. Customer satisfaction is found as a significant contributor to trust. Additionally, trust revealed has a significant impact to repurchase intention. The result of this study suggests that sellers in e-commerce need to consider delivery, packaging, ease of return and exchange, and responsive customer support to retain their customers

Corporate social Responsibility : Linkage Business Performance and Social Performance Balqiah, Tengku Ezni; Yuliati, Elevita; Astuti, Rifelly Dewi; Sobari, Nurdin
The South East Asian Journal of Management Vol. 11, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Various types of corporate social responsibility (CSR) are perceived differently by parties associated with those activities because CSR is driven by different motives. This study investigates how CSR activities – CSR activities concerning health and well-being of mothers and children – act as liaisons between business performance (brand attitude and loyalty) and social performance (children’s quality of life). A survey was conducted in Indonesia on 450 respondents– customers of firms in industries related to natural resources and in regards to children’s well being. The data were considered via factor analysis and multiple regression analysis. The results show business, stakeholder, and moral motives. Brand attitude and loyalty can influence perceptions toward these motive. Further, these motives could increase or decrease social performance. Companies should consider the type of CSR activities to engage in because the activities can be perceived as being driven by different motives and have different impacts on social performance. This result suggests that companies can harmonize business aspects and social aspects of CSR in creating value.

Intensi Generasi Milenial Dalam Memilih Pembiayaan Kredit Kepemilikan Rumah Pada Bank Syariah Di Indonesia Sheila Annisa; Nurdin Sobari; Hardius Usman
Jurnal sosial dan sains Vol. 1 No. 8 (2021): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Memiliki rumah adalah idaman setiap orang, karena tempat tinggal merupakan kebutuhan dasar manusia. Pada kenyataannya, kemampuan finansial atau tingkat daya beli tidak sejalan dengan kenaikan harga perumahan yang cenderung naik setiap tahunnya. Peluang inilah yang dimanfaatkan oleh banyak lembaga keuangan termasuk perbankan syariah untuk menawarkan produk pembiayaan dalam hal kepemilikan rumah (KPR). Masyarakat usia produktif merupakan prospek bagi pertumbuhan bank syariah. Penelitian ini bertujuan untuk mengetahui faktor – faktor yang dapat memengaruhi intensi generasi milenial dalam memilih pembiayaan KPR di bank Syariah. Penelitian ini mengangkat Theory Reasoned Action dengan menggunakan populasi responden yang berasal dari nasabah bank generasi milenial di Indonesia. Variabel dependen dalam penelitian ini adalah atitude dan intensi generasi milenial, sedangkan variabel independen yang digunakan dalam penelitian ini adalah Service Quality, Product Choice, Islamic Debt Policy, Pricing Policy, Institutional Compliance on Maqashid dan Social Influence. Data dikumpulkan menggunakan kuesioner dengan skala likert. Sedangkan untuk mengetahui karakteristik responden dan untuk memenuhi tujan penelitian, data dianalisis dengan menggunakan Partial Least Square (PLS) dengan bantuan aplikasi SMART PLS. Dari hasil penelitian didapatkan bahwa ada tiga variabel independen yang berpengaruh positif dan signifikan terhadap terbentuknya Attitude seseorang, yaitu Product Choice, Institutional Compliance on Maqashid dan Social Influence. Selain itu, Attitude sendiri memengaruhi sebesar 73% terhadap intensi generasi milenial dalam memilih KPR di Bank Syariah

The Mediation Role of Review Helpfulness, Customers Trust, and Brand Attitude Towards Positive e-WOM and Purchase Intention in Cosmetic Shopping Experience Lulu Puspita Anggraini; Nurdin Sobari
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 16 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v16i1.42345

Objective: This study aims to examine the effectiveness of positive electronic word of mouth (e-WOM) in influencing the purchase intention of the cosmetic retailer and the role of review helpfulness, customers' trust in e-WOM, and the role of brand attitude as a mediator in the relationship. Design/Methods/Approach: This study adopts descriptive quantitative research methods. The populations are women who frequently buy cosmetic products and are selected using non-probability and purposive sampling techniques. The data collection used an online survey with 155 respondents. Afterward, Partial Least Square–Structural Equation Modeling (PLS-SEM) was used to test the hypotheses. Findings: Findings indicate that positive e-WOM has a positive and significant effect on review helpfulness. Review helpfulness also positively and significantly affects customers' trust in e-WOM and brand attitude. This study also found that customers' trust in e-WOM and brand attitude positively and significantly affected purchase intention. In addition, this study also found that review helpfulness has a positive and insignificant effect on purchase intention. Moreover, results suggest that review helpfulness, customers' trust in e-WOM, and brand attitude positively and significantly mediate the effect of positive e-WOM on purchase intention. Originality: This study contributes to the marketing literature by using the positive e-WOM variable to see its effect on review helpfulness, customers' trust in e-WOM, brand attitude, and purchase intention in the cosmetic retailing context. Practical/Policy Implications: Given that positive e-WOM improves customers' purchase intention through review helpfulness, trust in e-WOM, and brand attitude, cosmetic retailers are recommended to encourage their customers to post a review on the retailers' websites or applications. In addition, Cosmetic retailers also recommend displaying the customers' reviews. Hence, the reviews may help other customers know about the products before buying.

THE INFLUENCE OF PRODUCT INVOLVEMENT AND PROMOTION MESSAGE ON MILLENNIALS MORTGAGE PURCHASE INTENTION IN INDONESIA Andrea Theresia Manullang; Nurdin Sobari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Investment is an activity by investing money or capital (valuable assets) for a certain period with the aim of obtaining profits or increasing the investment value in the future. In this era, all age generations have started to be concerned about making investments given the fluctuating economic conditions. Most novice investors choose investments with low risk, one example is property investment. Property investment is an investment in physical form which is considered to have low risk and is very profitable because the value continues to increase every year. One of the initial property investments is a house. Today's house is not only a residence, but also an investment asset for some people. However, currently the millennial is considered to still have difficulty buying their first home. Millennials are considered to still not see the importance of investing, especially in the property sector. With the Housing Loan (KPR) program, millennials can easily own housing as their initial investment in the property sector. For this reason, several factors are taken into consideration in selecting a mortgage, including trust in the mortgage lending bank, attractive promotional messages and program features offered.

Co-Authors Ade Fajar Adhitya, Reza Andrea Theresia Manullang Ariandanu Sufajar, Insan Ayub Dwi Pranata Junus Dewantoro, Faishal Zuhair Bimo Elevita Yuliati Fadhli Wiryanto Fajar, Ade Fajrin Rimadhyani Firdaus Firdauz, Dimas Lazuardy Gasong, Rosi Aprianti Hardius Usman Herlitah Herlitah, Herlitah Lulu Puspita Anggraini Manalu, Markus Calvin Mangunsong, Elisabet Patrisia Markus Calvin Manalu Mufti, Ridho Nareswari, Ida Ayu Bellivia Nova Rini Nur Fatwa, Nur Nurasti, Anandita Nurul Huda Pardiansyah, Elif Prasetyo, Salsabil Dwi Kusuma Pratiwi, Raden Roro Inggil Prijono Tjiptoherijanto Radissa Maharani Reza Dharmayanda, Hardian Rifelly Dewi Astuti Risanti, Dinda Wahyu Roby Chairon Djasmy Ruslan Prijadi Sanjiwo, Zaneta Zakirena Sarah Sarah Sheila Annisa Siregar, Jihan Luthfiyyah Subroto, Athor Suwandi, Indra Swara Hati Nurani Taufiq, Muhammad Fernanda Tengku Ezni Balqiah Trisatryo, Anugerah Ucu Musahidah Wibawati, Roemy Asri Suasti Wibowo, Nadia Anisa Putri Yudhistira Qasthari Putra

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