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The Effect of Tiktok Live Streaming Shopping and Perceived Enjoyment Toward Online Impulsive Buying Behavior with The Moderating Variable of Trust Herlina, Leni
International Journal of Business Studies Vol 7 No 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.293

Abstract

This research studied the effect of social-media influencers, product price, and purchase convenience toward perceived enjoyment to online impulsive buying behavior with the moderating variable of trust on Tiktok live shopping consumers in Indonesia. This research used a quantitative design by developing an online questionnaire to collect data through purposive sampling with the criteria: 1). Age of 17 - 58 years old, 2). Reside in the Jabodetabek area, 3). Use Tiktok in their daily life, 4) Happened to join Tiktok live streaming shopping, and 5). Buy the product during that live streaming. The data was collected on February 2023 and the number of respondents was 105. SPSS 29.0 was used for data preparation and SmartPLS 4.0 was used to analyze the data and the hypothesis accordingly. The result showed that there was a significantly positive effect of social-media influencers, product price, and purchase convenience on perceived enjoyment. In addition, perceived enjoyment also has a positive effect on online impulsive buying behavior. However, trust did not play a moderating role to the effect of perceived enjoyment to online impulsive buying behavior. The findings suggest that stores Tiktok live shopping should collaborate with an influencer who is knowledgeable, understand the product well, and is communicative. Hence, they can create a lively and persuasive shopping experience. On the other hand, the online seller can create special prices or discounts during the special season such as payday, national big day, religious celebration day, or national shopping day.
Penerapan Terapi Relaksasi Otot Progresif Terhadap Kecemasan Pasien Pre Operasi Sectio Caesarea Di RS Bhayangkara Polda Lampung Tahun 2024 Herlina, Leni; Wijayanto, Wisnu Probo; Amirudin, Ikhwan
Majalah Cendekia Mengabdi Vol 2 No 4 (2024): Majalah Cendekia Mengabdi
Publisher : CV. Wadah Publikasi Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63004/mcm.v2i4.477

Abstract

Pendahuluan: Kecemasan muncul pada pasien pre operasi caesar karena takut akan rasa sakit, perubahan fisik, dan ketakutan akan kematian pasca operasi. Dalam situasi ini, perawat berperan penting dalam perawatan pasien yang terdiagnosis gangguan kecemasan untuk  mengurangi atau mengatasi keluhan tersebut. Salah satu teknik untuk mengurangi kecemasan adalah terapi  relaksasi otot progresif. Tujuan: mengukur tingkat kecemasan sebelum dan sesudah  intervensi serta efektivitas  intervensi menggunakan teknik relaksasi otot progresif. Tes tersebut dilakukan di RS Bhayangkara Polda Lampung. Metode: Kegiatan ini menggunakan metode deskriptif dengan pendekatan studi kasus. Data disajikan dalam format naratif, dengan pernyataan verbal dari subjek studi kasus sebagai data pendukung. Hasil:  Hasil Studi menemukan bahwa setelah dua hari pelatihan relaksasi otot progresif yang berlangsung selama 5 hingga 20 menit  sekali  sehari, pasien mengatakan kecemasan mereka telah menurun ke kisaran tidak cemas. Dapat disimpulkan bahwa penggunaan terapi relaksasi otot progresif mungkin efektif dalam menurunkan kecemasan pada pasien menjelang operasi caesar. Simpulan: Para peneliti menyarankan agar rumah sakit  memberikan informasi dan mengajari pasien cara mengatasi ketakutan mereka terhadap operasi dengan memanfaatkan terapi relaksasi otot progresif sebagai alternatif dalam mengurangi ketakutan mereka terhadap operasi caesar.