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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Manajemen Indonesia INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Ahmatang, Ahmatang
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health

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Penentuan strategi bersaing produk aplikasi pemesanan grab-food dan go-food Tarakan: pendekatan teori permainan Ahmatang, Ahmatang; Indah, Indah
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 2 (2023): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i2.2946

Abstract

Penelitian ini bertujuan untuk mengetahui strategi bersaing optimal dengan menggunakan metode Game theory yang dapat menguntungkan Grab-Food dan Go-Food Tarakan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan survei. Populasi dan sampel dalam penelitian ini adalah mahasiswa aktif Fakultas Ekonomi Universitas Borneo Tarakan yang mengetahui dan menggunakan layanan Grab-Food dan Go-Food. Sampel dalam penelitian ini sebanyak 100 mahasiswa yang diambil dengan rumus Lemeshow. Atribut yang digunakan untuk menilai strategi bersaing adalah kepraktisan, promo, harga, kelengkapan, ketepatan, pelayanan, dan keamanan makanan. Data dianalisis dengan metode game theory menggunakan bantuan aplikasi POM-QM. Hasil dari penelitian ini strategi bersaing optimal yang menguntungkan Grab-Food dan Go-Food adalah strategi Harga bagi Grab-Food dan strategi Promo bagi Go-Food.
Pengaruh Brand Image Terhadap Keputusan Penggunaan Kartu Halo Di Tenggarong Ahmatang, Ahmatang
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 20 No 1 (2020)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v20i1.765

Abstract

Along with the competition in electronics industries celuler card, has developed so rapidly. Companies use a variety of strategies to win and retain customers, one of which by creating a strong brand image to be the top of mind in the hearts of the customers. This research is to examine the effect of the brand image for the customer in choosing the HALO Card at the Tenggarong . The data of the research was obtained by observing, interviewing, and also spreading out the questionnaire to the respondent. By utilizing the test of multiplied linear regression, the research designates that the image of producer, image of consumer and the image of product variables have significan effect to choose HALO Tenggarong. Based on the result of the linear regression test, it is known that the most significant variables effect the costumer to choose the HALO Card is the image of consumer variable. It is due to the highest beta and also the lowest probability value among other variables. From the test Partial and simultan, the research proves that all of brand image variables (image of producer, image of consumer, and image of product) have the positif and significant effect the costumer decision to choose HALO card. Keywords: image of producer, image of consumer, image of product, customer decision
Pengaruh Brand Image Terhadap Keputusan Penggunaan Kartu Halo Di Tenggarong Ahmatang, Ahmatang
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 20 No 1 (2020)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v20i1.765

Abstract

Along with the competition in electronics industries celuler card, has developed so rapidly. Companies use a variety of strategies to win and retain customers, one of which by creating a strong brand image to be the top of mind in the hearts of the customers. This research is to examine the effect of the brand image for the customer in choosing the HALO Card at the Tenggarong . The data of the research was obtained by observing, interviewing, and also spreading out the questionnaire to the respondent. By utilizing the test of multiplied linear regression, the research designates that the image of producer, image of consumer and the image of product variables have significan effect to choose HALO Tenggarong. Based on the result of the linear regression test, it is known that the most significant variables effect the costumer to choose the HALO Card is the image of consumer variable. It is due to the highest beta and also the lowest probability value among other variables. From the test Partial and simultan, the research proves that all of brand image variables (image of producer, image of consumer, and image of product) have the positif and significant effect the costumer decision to choose HALO card. Keywords: image of producer, image of consumer, image of product, customer decision
PELATIHAN PEMBUATAN DAN PEMASARAN PRODUK KERIPIK PISANG DALAM MENINGKATKAN PENDAPATAN KELOMPOK PKK DI DESA BUNYU TIMUR Ahmatang, Ahmatang; Hidayat, Nurul; Asrun, Asrun; Sari, Nur Sartika
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35051

Abstract

Desa Bunyu Timur Kecamatan Bunyu Kabupaten Bulungan, memiliki potensi sumber daya manusia dan sumber daya alam yang mendorong kemajuan perekonomian dan kesejahteraan dalam desa. Masalah yang dihadapi adalah potensi sumber daya manusia belum mampu memanfaatkan hasil pertanian atau perkebunan seperti buah pisang yang cukup melimpah. Jiwa kreativitas dan inovatif warga masyarakat untuk mengolah buah pisang menjadi produk yang memiliki nilai jual tinggi dan menjadi sumber pendapatan keluarga masih minim. Masalah yang dihadapi warga masyarakat adalah harga jual buah pisang yang mentah dan masak sangat murah harganya sehingga tidak dapat diandalkan sebagai sumber pendapatan keluarga. Minimnya pengetahuan dan keterampilan dan jiwa wirausaha warga masyarakat untuk mengolah buah pisang menjadi produk yang bernilai jual tinggi adalah menjadi pertimbangan untuk melakukan pelatihan pembuatan dan Pemasaran keripik pisang di Desa Bunyu Timur. Metode yang digunakan dalam kegiatan pelatihan adalah metode ceramah, demonstrasi dan tanya jawab, dilaksanakan bekerjasama dengan mahasiswa KKN dan diberikan peran sebagai Fasilitator Pelatihan dalam pembuatan keripik pisang dan strategi pemasaran, Membantu instruktur dalam menyampaikan materi, memandu praktik. Serta berperan sebagai Penghubung dengan Pasar baik Tradisional maupun online, Membantu dalam pembuatan materi promosi, seperti foto produk, video tutorial, dan konten media sosial. Tujuan pelatihan pembuatan dan Pemasaran keripik adalah untuk memberikan pengetahuan dan keterampilan dasar cara mengolah pisang menjadi keripik dengan Varian cokelat dan proses pemasaran produk. Dengan adanya pelatihan berpotensi dapat meningkatkan perekonomian Keluarga.
Analisis Kualitas Layanan Terhadap Penggunaan Aplikasi Blended Learning Menggunakan Model EESS Tatumang, Elsia Miranda Mildad; Ahmatang, Ahmatang
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18490

Abstract

Research aim : This study aims to test the Quality of Moodle Borneo E-Learning (BEL) which includes Service Quality, Student Quality and Lecturer Quality on Perceived Satisfaction, Perceived Usefulness and Benefits based on the E-learning System Success Evaluating Model for active BEL users Design/Methode/Approach : This research uses a quantitative approach with non-probability sampling method and the technique used is Quota Sampling. To determine the number of samples, the hair formula was used which determined that the sample consisted of 280 University of Borneo students who had used BEL. The data analysis method used is SEM (Structural Equation Modeling) with the help of the SmartPLS program. Research Finding : The results showed that the variables of Service Quality, Student Quality and Lecturer Quality had a positive and significant effect on satisfaction and usability. And the Satisfaction and Usefulness Variables also have a positive and significant effect on benefits. Theoretical contribution/Originality : It is hoped that this research can provide insight and knowledge as well as provide information to researchers and academics regarding the analysis of the quality of BEL application service quality using the EESS model. Practitionel/Policy implication : The results of this study are used as input for the Borneo Tarakan University's LP3M, so that in the future it can improve the quality and quality of BEL so that in the future students will be more comfortable doing online learning with BEL. Research limitation : In this study it only focuses on evaluating the quality of using the BEL application but only looks at it from the perspective of students at the University of Borneo Tarakan. And also focuses on the EESS conceptual model which includes only social factors, namely Service Quality, Learner Quality, Instructor Quality. sitive and significant effect on benefits
Co-Authors Asrun, Asrun Indah Indah Nurul Hidayat Sari, Nur Sartika Tatumang, Elsia Miranda Mildad