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All Journal Jurnal Ekonomi dan Manajemen Indonesia INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Ahmatang, Ahmatang
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Penentuan strategi bersaing produk aplikasi pemesanan grab-food dan go-food Tarakan: pendekatan teori permainan Ahmatang, Ahmatang; Indah, Indah
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 2 (2023): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i2.2946

Abstract

Penelitian ini bertujuan untuk mengetahui strategi bersaing optimal dengan menggunakan metode Game theory yang dapat menguntungkan Grab-Food dan Go-Food Tarakan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan survei. Populasi dan sampel dalam penelitian ini adalah mahasiswa aktif Fakultas Ekonomi Universitas Borneo Tarakan yang mengetahui dan menggunakan layanan Grab-Food dan Go-Food. Sampel dalam penelitian ini sebanyak 100 mahasiswa yang diambil dengan rumus Lemeshow. Atribut yang digunakan untuk menilai strategi bersaing adalah kepraktisan, promo, harga, kelengkapan, ketepatan, pelayanan, dan keamanan makanan. Data dianalisis dengan metode game theory menggunakan bantuan aplikasi POM-QM. Hasil dari penelitian ini strategi bersaing optimal yang menguntungkan Grab-Food dan Go-Food adalah strategi Harga bagi Grab-Food dan strategi Promo bagi Go-Food.
Pengaruh Brand Image Terhadap Keputusan Penggunaan Kartu Halo Di Tenggarong Ahmatang, Ahmatang
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 20 No 1 (2020)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v20i1.765

Abstract

Along with the competition in electronics industries celuler card, has developed so rapidly. Companies use a variety of strategies to win and retain customers, one of which by creating a strong brand image to be the top of mind in the hearts of the customers. This research is to examine the effect of the brand image for the customer in choosing the HALO Card at the Tenggarong . The data of the research was obtained by observing, interviewing, and also spreading out the questionnaire to the respondent. By utilizing the test of multiplied linear regression, the research designates that the image of producer, image of consumer and the image of product variables have significan effect to choose HALO Tenggarong. Based on the result of the linear regression test, it is known that the most significant variables effect the costumer to choose the HALO Card is the image of consumer variable. It is due to the highest beta and also the lowest probability value among other variables. From the test Partial and simultan, the research proves that all of brand image variables (image of producer, image of consumer, and image of product) have the positif and significant effect the costumer decision to choose HALO card. Keywords: image of producer, image of consumer, image of product, customer decision
Pengaruh Brand Image Terhadap Keputusan Penggunaan Kartu Halo Di Tenggarong Ahmatang, Ahmatang
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 20 No 1 (2020)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v20i1.765

Abstract

Along with the competition in electronics industries celuler card, has developed so rapidly. Companies use a variety of strategies to win and retain customers, one of which by creating a strong brand image to be the top of mind in the hearts of the customers. This research is to examine the effect of the brand image for the customer in choosing the HALO Card at the Tenggarong . The data of the research was obtained by observing, interviewing, and also spreading out the questionnaire to the respondent. By utilizing the test of multiplied linear regression, the research designates that the image of producer, image of consumer and the image of product variables have significan effect to choose HALO Tenggarong. Based on the result of the linear regression test, it is known that the most significant variables effect the costumer to choose the HALO Card is the image of consumer variable. It is due to the highest beta and also the lowest probability value among other variables. From the test Partial and simultan, the research proves that all of brand image variables (image of producer, image of consumer, and image of product) have the positif and significant effect the costumer decision to choose HALO card. Keywords: image of producer, image of consumer, image of product, customer decision
Co-Authors Indah Indah