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All Journal Journal of Islamic Pharmacy Jurnal Ekonomi dan Bisnis
Nisa', Zahrotun
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Medicine & Pharmacology Public Health Social Sciences

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Tingkat Kepuasan Konsumen terhadap Pelayanan Kefarmasian di Apotek Ganesha Farma Kabupaten Lamongan Nisa', Zahrotun; Sugihantoro, Hajar; Syahrir, Ach; Wijaya, Dhani
Journal of Islamic Pharmacy Vol 6, No 1 (2021): J. Islamic Pharm.
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jip.v6i1.11273

Abstract

Pharmaceutical service is a form of health service in pharmacy as an inseparable unit that plays a significant role in improving the quality of life of patients and also increasing patient satisfaction. Based on the preliminary study, the services whose provided by the Ganesha Farma Pharmacy staff are less satisfying to consumers, related to the friendliness of the pharmacy staff and the lack of provision of drug information by pharmacy staff. Therefore, in this study, it is expected to know the level of customer satisfaction at the Ganesha Farma Pharmacy, Lamongan Regency. The purpose of this study was to determine the level of customer satisfaction with pharmaceutical service at Ganesha Farma Pharmacy in Lamongan Regency.  The type of research was descriptive with a quantitative approach.  The sampling method was non-probability sampling with the purposive sampling technique. The samples obtained were 100 respondents.  The method of calculating the level of customer satisfaction was the Customer Satisfaction Index (CSI) method.  The results showed that the level of satisfaction at the reliability dimension of 70.8% (satisfied), responsivenesss 68.8% (satisfied), assurance 69% (satisfied), empathy 69.8 (satisfied), tangible 69.4% (satisfied). The conclusion of this study is the level of customer satisfaction towards pharmaceutical services at Ganesha Farma Pharmacy, Lamongan Regency is 69.56% with the satisfied category.Keywords: Level of customer satisfaction, Pharmacy, Pharmaceutical services
PENGARUH PROMOSI, MOTIVASI BELANJA HEDONIS DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DI MATAHARI DEPARTMENT STORE-HARTONO MALL YOGYAKARTA Nisa', Zahrotun; Nuvriasari, Audita
Jurnal Ekonomi Dan Bisnis Vol 16 No 3 (2022): JEB Vol 16 No 3 November 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.21

Abstract

This study aims to analyze Promotion, Hedonic Shopping Motivation and Store Atmosphere on Impulse Buying at Matahari Department Store-Hartono Mall Yogyakarta. The sample in this study were 100 respondents who were making purchases at Matahari Department Store-Hartono Mall Yogyakarta. The data collection technique used was a survey method with the research instrument used was a questionnaire. Instrument test results stated that the data in this study proved valid and reliable. In the Classical Assumptions Test it was stated that the data in this study were normally distributed and produced a regression model that was free from multicollinearity, heteroscedasticity, and autocorrelation. The results of this study prove that: (1) Promotion has no significant effect on Impulse Buying at Matahari Department Store-Hartono Mall Yogyakarta, (2) Hedonic Shopping Motivation has a positive and significant effect on Impulse Buying at Matahari Department Store-Hartono Mall Yogyakarta, (3) Store Atmosphere has no significant effect on Impulse Buying at Matahari Department Store-Hartono Mall Yogyakarta, (4) Promotion, Hedonic Shopping Motivation and Store Atmosphere simultaneously have a positive and significant effect on Impulse Buying at Matahari Department Store-Hartono Mall Yogyakarta. These results have implications for future researchers to use variables other than Promotion and Store Atmosphere in order to enrich what factors influence Impulse Buying. The findings of this study have implications for companies to create more attractive promotional programs and redesign store atmospheres so as to be able to influence consumer impulse buying. Key Word: Promotion, Hedonic Shopping Motivation, Store Atmosphere, Impulse Buying
Co-Authors Audita Nuvriasari Dhani Wijaya, Dhani Hajar Sugihantoro Syahrir, Ach