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All Journal Jurnal Komunikasi Indonesia BACA: Jurnal Dokumentasi dan Informasi
Lukman, Eduard
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Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengelolaan Kecemasan dan Ketidakpastian dalam Komunikasi Antarbudaya antara Auditor dan Auditee Diana, Afriyanti; Lukman, Eduard
JURNAL KOMUNIKASI INDONESIA Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

Interaksi antara auditor dan auditee yang baru pertama kali bertemu dapat memunculkan kecemasan dan ketidakpastian bagi kedua pihak. Penelitian ini mendeskripsikan pengelolaan kecemasan dan ketidakpastian yang dialami auditor dalam komunikasi antarbudaya yang dilakukannya dengan auditee, dengan menggunakan Teori Pengelolaan Kecemasan dan Ketidakpastian (Anxiety and Uncertainty Management – AUM) dari Gudykunst. Pendekatan yang digunakan adalah kualitatif interpretif dengan metode studi kasus, dan teknik pengumpulan data dengan wawancara. Kecemasan yang dialami oleh auditor terkait dengan rasa cemas dan khawatir karena belum memiliki informasi mengenai entitas dan auditee, dan perasaan tegang karena memeriksa auditee yang memiliki pengaruh atau relasi dengan pihak yang berkuasa/berpengaruh. Ketidakpastian yang dialami auditor terkait dengan sulitnya mendapat gambaran utuh mengenai kejadian yang telah lampau, kepercayaan terhadap keterangan auditee; dan tingkat kerja sama auditee dalam pemeriksaan.
STRATEGI MEMPROMOSIKAN INFORMASI HASIL PENELITIAN: STUDI PADA PUSAT DOKUMENTASI DAN INFORMASI ILMIAH LEMBAGA ILMU PENGETAHUAN INDONESIA Suryati, Yati; Lukman, Eduard
BACA: Jurnal Dokumentasi dan Informasi Vol. 38 No. 2 (2017): BACA: Jurnal Dokumentasi dan Informasi (Desember)
Publisher : Direktorat Repositori, Multimedia, dan Penerbitan Ilmiah - Badan Riset dan Inovasi Nasional (BRIN Publishing)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/j.baca.v38i2.332

Abstract

Center for Scientific Documentation and Information of Indonesian Institute of Sciences has already created a platform system which is intended to facilitate people in accessing and obtaining the scientific information. The institution promotes platform services which enable people to easily find the scientific information required for their research paper. This study aims at analyzing the corporate promotional communication strategies. Researchers use eight effective promotional communication elements which consist of identifying the targeted audience, determining the communication objectives, designing the messages, selecting the channels, budgeting, deciding promotional tools, measuring the results, managing and coordinating the integrated marketing communications. This research is a single case study which data are collected from in-depth interviews, and documentation studies. The results show that the promotional communication strategies have already fulfilled seven of eight effective promotion communication elements although it is still not optimal yet. The element which has not been fulfilled is on measuring the promotional results. Cost budgeting is one element which also requires to be optimized more. It would be better if the institution uses objective and task method to clearly define the specific objectives and determine the required tasks to perform in achieving those objectives as well as to estimate costs in performing those tasks. By implementing these methods, it is expected that the short-term and long-term goals may be clearly defined that the goals of the promotional activities may be achieved better. In addition, the team formation focusing on the promotional activities may also become a consideration for the effectively and efficiently integrated marketing and promotional communication.
Co-Authors Diana, Afriyanti Hendry Roris P. Sianturi Yati Suryati, Yati