Garuda - Garba Rujukan Digital

Nurturing Entrepreneurial Aspirations: The Impact of Perceived Desirability, Feasibility, Action Propensity, and Entrepreneurship Education among University Students Siahaan, Juniarty; Goenawan, Verrell Alexander
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to examine and analyze the influence of Perceived Desirability, Perceived Feasibility, Propensity to Act, and Entrepreneurship Education on Entrepreneurial Intention. This study adopts a quantitative approach through a survey method. The population of this research consists of all active students in the Faculty of Economics and Business (FEB) at Universitas Pelita Harapan (UPH) who are enrolled in the management program. The sample selection method employed is purposive sampling, with a sample size of 121 respondents. The data analysis tool used in this research is PLS-SEM. The findings reveal that Perceived Desirability, Perceived Feasibility, Propensity to Act, and Entrepreneurship Education have a significant impact on Entrepreneurial Intention. The study model's R-square score is 0.781, placing it in the substantial category for its ability to predict entrepreneurial intention. This R-square value is higher than the previous research's value of 0.611, suggesting that this research model can be further developed to predict entrepreneurial intention within the context of UPH students.

ANTECEDENTS OF SECOND-HAND CLOTHES PURCHASE INTENTION AT THRIFT STORES Wijayanti, Cynthia Anna; Siahaan, Juniarty; Sembel, Jacquelinda Sandra
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Several previous research studies have explored purchase intentions for second-hand items like mobile phones, automobiles, and other products; however, the need for more literature explicitly focusing on the apparel industry and second-hand clothing is still open. Various factors motivating consumers to purchase second-hand clothes have been quantitatively studied, including economic, ecological, fashion, recreational, and ideological motivations. However, there is a need for a comprehensive quantitative study that examines the factors that influence the bargain-hunting motives and antecedents of purchase intentions to buy second-hand clothing at thrift stores. This study used a modified model to know the factors that affect the purchase decisions of second-hand clothes at thrift stores in Indonesia. The study involved 108 respondents of second-hand clothing buyers and was analyzed using Structural Equation Modeling with the software Smart PLS. The result showed that five hypotheses are supported, and seven are not supported. Frugality and Trust influenced bargain-hunting motives (Economic Motivations), while eco-consciousness, Trust, and bargain-hunting reasons also influenced the intention to purchase second-hand clothes. Regardless of the remaining seven hypotheses that were not supported, the research gives implications for managerial suggestions, limitations, and future research recommendations.

Nurturing Entrepreneurial Aspirations: The Impact of Perceived Desirability, Feasibility, Action Propensity, and Entrepreneurship Education among University Students Siahaan, Juniarty; Goenawan, Verrell Alexander
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to examine and analyze the influence of Perceived Desirability, Perceived Feasibility, Propensity to Act, and Entrepreneurship Education on Entrepreneurial Intention. This study adopts a quantitative approach through a survey method. The population of this research consists of all active students in the Faculty of Economics and Business (FEB) at Universitas Pelita Harapan (UPH) who are enrolled in the management program. The sample selection method employed is purposive sampling, with a sample size of 121 respondents. The data analysis tool used in this research is PLS-SEM. The findings reveal that Perceived Desirability, Perceived Feasibility, Propensity to Act, and Entrepreneurship Education have a significant impact on Entrepreneurial Intention. The study model's R-square score is 0.781, placing it in the substantial category for its ability to predict entrepreneurial intention. This R-square value is higher than the previous research's value of 0.611, suggesting that this research model can be further developed to predict entrepreneurial intention within the context of UPH students.

ANTECEDENTS OF SECOND-HAND CLOTHES PURCHASE INTENTION AT THRIFT STORES Wijayanti, Cynthia Anna; Siahaan, Juniarty; Sembel, Jacquelinda Sandra
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Several previous research studies have explored purchase intentions for second-hand items like mobile phones, automobiles, and other products; however, the need for more literature explicitly focusing on the apparel industry and second-hand clothing is still open. Various factors motivating consumers to purchase second-hand clothes have been quantitatively studied, including economic, ecological, fashion, recreational, and ideological motivations. However, there is a need for a comprehensive quantitative study that examines the factors that influence the bargain-hunting motives and antecedents of purchase intentions to buy second-hand clothing at thrift stores. This study used a modified model to know the factors that affect the purchase decisions of second-hand clothes at thrift stores in Indonesia. The study involved 108 respondents of second-hand clothing buyers and was analyzed using Structural Equation Modeling with the software Smart PLS. The result showed that five hypotheses are supported, and seven are not supported. Frugality and Trust influenced bargain-hunting motives (Economic Motivations), while eco-consciousness, Trust, and bargain-hunting reasons also influenced the intention to purchase second-hand clothes. Regardless of the remaining seven hypotheses that were not supported, the research gives implications for managerial suggestions, limitations, and future research recommendations.

Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions Siahaan, Juniarty; Sari, Yuca Yolanda; Wijayanti, Cynthia Anna
Journal of Management and Business Review Vol 21, No 2 (2024)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v21i2.566

The level of popularity of Korean music is in line with the increasing number of K-pop fans in Indonesia. Despite K-Pop's increasing popularity in Indonesia, K-beauty's reputation has declined. This study explores the influence of the Korean wave on consumer behavior in Indonesia, focusing on the K-Pop and K-Beauty industries. The research analyzes the effects of audience involvement, celebrity worship, brand awareness, and perceived product quality on purchase and visit intentions using survey data of 221 K-pop fans. Data were analyzed using Partial Least Squares (PLS). Findings reveal that audience involvement positively influences celebrity worship, which, in turn, boosts brand awareness, and sigficantly impacts perceived product quality. This perceived product quality positively affects consumers' intentions to purchase and visit, highlighting the interconnectedness of these factors. These results underscore the substantial role of audience involvement and celebrity worship in enhancing brand awareness and perceived product quality, which are pivotal in shaping purchase and visit intentions. The study offers valuable insights for businesses and marketers in the K-Pop and K-Beauty industries, emphasizing the need to understand and leverage these dynamics within the Indonesian consumer market.

The sensational impact of YouTube advertising on purchase intentions based on boosting e-commerce sales in Jabodetabek Kristiyono, Yokie Radnan; Pratama, Thomas; Siahaan, Juniarty
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15376

Technology and the internet are responsible for changing the functional patterns of society, shifting the economy, and improving social factors. This shows that electronic commerce (e-commerce) is one of the methods companies implement in acquiring a competitive advantage, through advertising and word-of-mouth. From this context, YouTube is a popular social media platform, which provides consumers with streaming entertainment and digital information. Most e-commerce YouTube advertisements are also shared by the majority of subscribers to their peers/colleagues, leading to increased brand awareness and effective purchase intention. Therefore, this study aims to empirically determine the influence of YouTube advertising and eWOM on the brand awareness of e-commerce platforms toward purchase intention, among millennial consumers in the Jabodetabek areas. An online questionnaire of the required quantitative data was implemented for information acquisition from a total of 165 participants, by using Partial Least Square as an analytic tool. The results showed that Electronic Commerce Advertisement Value on YouTube and eWOM strongly and positively impacted brand awareness, leading to a great and emphatic correlation toward purchase intention on e-commerce platforms.

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search