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All Journal Journal of Management and Business Review Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Proceeding National Conference Business, Management, and Accounting (NCBMA) Return : Study of Management, Economic and Bussines Klabat Journal of Management Proceeding of International Conference on Entrepreneurship (IConEnt)
Wijayanti, Cynthia Anna
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh Kualitas Situs Web dan Karakteristik Konsumen terhadap Perilaku Pembelian Impulsif Konsumen pada Situs Web Tokopedia dengan Niat Pembelian sebagai Variabel Mediasi Utari, Fidelia; Wijayanti, Cynthia Anna
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.287

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh positif kualitas situs web dan karakteristik konsumen terhadap perilaku pembelian impulsif konsumen. Karakteristik konsumen yang diteliti dalam penelitian ini adalah excitement dan product knowledge, yang dimediasi oleh niat pembelian konsumen. Dalam beberapa tahun belakangan, jumlah pembelian daring telah meningkat, khususnya pada era pandemi yang mengharuskan masyarakat untuk tinggal di rumah. Tokopedia sebagai salah satu e-commerce terbesar di Indonesia, memiliki gross merchandise value tertinggi. Meskipun begitu, jumlah pengunjung situs web Shopee tercatat lebih tinggi. Karena itu, penelitian ini bertujuan menguji efek kualitas situs web dan karakteristik konsumen terhadap perilaku pembelian impulsif konsumen Tokopedia. Teknik pengambilan sampel yang digunakan adalah teknik non-probability purposive dengan 191 responden yang telah mengisi kuesioner daring. Data yang diperoleh kemudian diolah dengan metode PLS-SEM. Hasil menunjukkan bahwa kualitas situs web tidak berpengaruh secara signifikan terhadap perilaku pembelian impulsif, namun excitement dan product knowledge memberikan pengaruh yang positif dan signifikan. Selain itu, niat pembelian tidak memiliki efek mediasi terhadap hubungan antara kedua karakteristik konsumen tersebut terhadap perilaku pembelian impulsif. Implikasi manajerial dari penelitian ini berupa saran kepada Tokopedia untuk lebih mempengaruhi perilaku pembelian impulsif konsumen agar Tokopedia dapat meningkatkan angka pembelanjaan secara online dan mengakomodasi kebutuhan masyarakat di era pandemi saat ini.
Intention to Venture Creation versus Self-Employment: Insights from Intracurricular-Based and Cocurricular-Based University Students Wijayanti, Cynthia Anna; Johanes, Winty
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Indonesia presently has a low entrepreneurship rate of 1.65%, which falls short of the benchmark for a developed nation. One of the key reasons behind this challenge is the imperative to cultivate tremendous enthusiasm for entrepreneurship among university students. Assessing this interest in entrepreneurship can be accomplished through the Theory of Planned Behavior (TPB), which encompasses components like attitude, subjective norm, and perceived behavioral control. The primary objective of this study is to scrutinize how these three variables influence the intentions of university students majoring in entrepreneurship and students who learn entrepreneurship regarding venture creation (IVC) and self-employment (SE). The sample for this research was chosen using a purposive sampling technique, resulting in 188 valid respondents. The data was subsequently analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of Smart PLS. This research reveals that attitude significantly impacts students' intentions in both venture creation and self-employment. While subjective norm does not affect students' inclination toward venture creation, it does influence their interest in pursuing self-employment. Finally, perceived behavioral control shapes students' tendencies toward venture creation but does not influence their intentions for self-employment.
The Role of Ethnocentrism and Animosity on Willingness to Buy Chinese Products; Does Foreign Product Judgement Mediate the Relation? Wijayanti, Cynthia Anna; Elicia, Evelyn
Klabat Journal of Management Vol. 5 No. 1 (2024): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v5i1.1038.1-18

Abstract

Due to long-standing anti-Chinese sentiments and prior research highlighting Indonesia's high ethnocentrism, this study aims to delve deeper and explore whether Indonesian Consumer Ethnocentrism and Animosity impact their willingness to purchase Chinese products, with foreign product judgment serving as an intervening variable. This study focuses on Chinese products and involves Indonesian consumers in the Jabodetabek region familiar with purchasing goods made in China. The research employed a non-probability judgment sampling technique and used an electronic questionnaire to collect responses from 150 participants. Utilizing the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The findings indicate that Indonesian Consumer Ethnocentrism and Consumer Animosity did not negatively affect the willingness to buy Chinese products. Additionally, no mediating effect was observed through Foreign Product Judgment in these relationships. However, the research revealed Indonesian Consumer Ethnocentrism's significant and positive influence on Indonesian Consumer Animosity. Regarding managerial implications, this study recommends that domestic companies highlight local cultural values, while multinational corporations should consider localizing their products to enhance consumer familiarity.
The Role of Consumer Ethnocentrism, Perceived Quality, Perceived Price, and Perceived Brand Image on Willingness to Buy Erigo Clothing Ciu, Edgar; Wijayanti, Cynthia Anna
Klabat Journal of Management Vol. 5 No. 1 (2024): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v5i1.1056.49-71

Abstract

The initial survey findings revealed that Indonesian consumers prefer supporting local brands but are reluctant to purchase them if the prices exceed those of foreign brands. Additionally, they are open to foreign brands effectively marketed in Indonesia. This study examines and analyzes the impact of consumer ethnocentrism, perceived quality, perceived price, and perceived brand image on the willingness to purchase Erigo apparel. Employing a quantitative approach, the study used PLS-SEM as the data analysis method with SmartPLS software. Non-probability purposive sampling was utilized to gather responses from 192 participants via Google Forms. The study uncovered a positive and significant influence of consumer ethnocentrism, perceived price, and perceived brand image on the willingness to buy Erigo apparel. However, perceived quality had a positive but statistically non-significant impact on this willingness. The managerial contribution includes Erigo's leveraging consumer ethnocentrism by promoting local craftsmanship and cultural diversity, enhancing its pricing strategy to reflect value, and strategically building a positive brand image to stand out against foreign competitors. Focused campaigns, fair pricing, and active social media engagement can significantly boost consumer interest in purchasing Erigo clothing.
ANTECEDENTS OF SECOND-HAND CLOTHES PURCHASE INTENTION AT THRIFT STORES Wijayanti, Cynthia Anna; Siahaan, Juniarty; Sembel, Jacquelinda Sandra
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Several previous research studies have explored purchase intentions for second-hand items like mobile phones, automobiles, and other products; however, the need for more literature explicitly focusing on the apparel industry and second-hand clothing is still open. Various factors motivating consumers to purchase second-hand clothes have been quantitatively studied, including economic, ecological, fashion, recreational, and ideological motivations. However, there is a need for a comprehensive quantitative study that examines the factors that influence the bargain-hunting motives and antecedents of purchase intentions to buy second-hand clothing at thrift stores. This study used a modified model to know the factors that affect the purchase decisions of second-hand clothes at thrift stores in Indonesia. The study involved 108 respondents of second-hand clothing buyers and was analyzed using Structural Equation Modeling with the software Smart PLS. The result showed that five hypotheses are supported, and seven are not supported. Frugality and Trust influenced bargain-hunting motives (Economic Motivations), while eco-consciousness, Trust, and bargain-hunting reasons also influenced the intention to purchase second-hand clothes. Regardless of the remaining seven hypotheses that were not supported, the research gives implications for managerial suggestions, limitations, and future research recommendations.
THE IMPACT OF LATE-NIGHT SOCIAL MEDIA USAGE TOWARDS COGNITIVE ENGAGEMENT OF FEMALE ENTREPRENEURS IN INDONESIA Parengkuan, Zipora Hana Sakura; Wijayanti, Cynthia Anna
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The trend of social media incremental usage has become increasingly visible in everyday life. Excessive usage of social media is a modern phenomenon that has several negative effects in the entrepreneurial realm, however it has received little attention in empirical study. Based on the stressor-strain-outcome model, this study intends to reveal that late-night social media usage might impact two psychological strains (technostress and life invasion) amongst female entrepreneurs and hence have an influence on their behavioural outcomes (cognitive engagement). The object of this research are female entrepreneurs in Indonesia from the small and medium sized enterprise sector (SMEs) that have used social media late at night. This study used a quantitative approach and non-probability purposive sampling as the sampling technique. There were 200 respondents obtained using an electronic questionnaire which was then processed using the PLS-SEM method using SmartPLS. The results indicated that late night social media usage significantly raises life invasion and technostress among female entrepreneurs. However, late night social media and the two psychological strains have positive impacts towards entrepreneurial cognitive engagement as opposed to negative. The results of this study are expected to provide new insights for female entrepreneurs about the benefits of social media usage to view social media usage as beneficial tool which brings advantages that could help their businesses remarkably. More toward older generation who have difficulties in utilizing social media in daily life regardless the businesses they have. In this digital era, it is important to keep up and learn more about social media to be able to follow the market movement and capture business’s opportunities posted through social media.
Intention to Venture Creation versus Self-Employment: Insights from Intracurricular-Based and Cocurricular-Based University Students Wijayanti, Cynthia Anna; Johanes, Winty
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia presently has a low entrepreneurship rate of 1.65%, which falls short of the benchmark for a developed nation. One of the key reasons behind this challenge is the imperative to cultivate tremendous enthusiasm for entrepreneurship among university students. Assessing this interest in entrepreneurship can be accomplished through the Theory of Planned Behavior (TPB), which encompasses components like attitude, subjective norm, and perceived behavioral control. The primary objective of this study is to scrutinize how these three variables influence the intentions of university students majoring in entrepreneurship and students who learn entrepreneurship regarding venture creation (IVC) and self-employment (SE). The sample for this research was chosen using a purposive sampling technique, resulting in 188 valid respondents. The data was subsequently analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of Smart PLS. This research reveals that attitude significantly impacts students' intentions in both venture creation and self-employment. While subjective norm does not affect students' inclination toward venture creation, it does influence their interest in pursuing self-employment. Finally, perceived behavioral control shapes students' tendencies toward venture creation but does not influence their intentions for self-employment.
ANTECEDENTS OF SECOND-HAND CLOTHES PURCHASE INTENTION AT THRIFT STORES Wijayanti, Cynthia Anna; Siahaan, Juniarty; Sembel, Jacquelinda Sandra
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Several previous research studies have explored purchase intentions for second-hand items like mobile phones, automobiles, and other products; however, the need for more literature explicitly focusing on the apparel industry and second-hand clothing is still open. Various factors motivating consumers to purchase second-hand clothes have been quantitatively studied, including economic, ecological, fashion, recreational, and ideological motivations. However, there is a need for a comprehensive quantitative study that examines the factors that influence the bargain-hunting motives and antecedents of purchase intentions to buy second-hand clothing at thrift stores. This study used a modified model to know the factors that affect the purchase decisions of second-hand clothes at thrift stores in Indonesia. The study involved 108 respondents of second-hand clothing buyers and was analyzed using Structural Equation Modeling with the software Smart PLS. The result showed that five hypotheses are supported, and seven are not supported. Frugality and Trust influenced bargain-hunting motives (Economic Motivations), while eco-consciousness, Trust, and bargain-hunting reasons also influenced the intention to purchase second-hand clothes. Regardless of the remaining seven hypotheses that were not supported, the research gives implications for managerial suggestions, limitations, and future research recommendations.
UNLOCKING BUSINESS OPPORTUNITY: DIGITAL LITERACY EMPOWERS KADU'S VILLAGE MSMES, CURUG DISTRICT Juniarty, Juniarty; Kristiyono, Yokie Radnan; Wijayanti, Cynthia Anna; Harefa, Jeanete Abigail
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 2 (2025): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i2.2704

Abstract

Responding to the difficulties of post-pandemic digital transformation, the Business Development Strategy through Digitalization seminar offers Micro, Small, and Medium Enterprises (MSMEs) in Kadu Village, Curug District, Tangerang Regency an empowerment initiative. Aimed to improve participants' knowledge and abilities in digital marketing, the onsite seminar included theoretical insights and practical application that combined Participants' knowledge of digital marketing concepts improved significantly according to evaluation findings; effective social media use for promotion; creative content creation techniques; and the value of branding strategies. Acting as a physical contribution from higher education institutions in supporting inclusive and sustainable local economic development, this seminar effectively bridged the gap between academic theory and the practical needs of MSMEs.
Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions Siahaan, Juniarty; Sari, Yuca Yolanda; Wijayanti, Cynthia Anna
Journal of Management and Business Review Vol 21, No 2 (2024)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v21i2.566

Abstract

The level of popularity of Korean music is in line with the increasing number of K-pop fans in Indonesia. Despite K-Pop's increasing popularity in Indonesia, K-beauty's reputation has declined. This study explores the influence of the Korean wave on consumer behavior in Indonesia, focusing on the K-Pop and K-Beauty industries. The research analyzes the effects of audience involvement, celebrity worship, brand awareness, and perceived product quality on purchase and visit intentions using survey data of 221 K-pop fans. Data were analyzed using Partial Least Squares (PLS). Findings reveal that audience involvement positively influences celebrity worship, which, in turn, boosts brand awareness, and sigficantly impacts perceived product quality. This perceived product quality positively affects consumers' intentions to purchase and visit, highlighting the interconnectedness of these factors. These results underscore the substantial role of audience involvement and celebrity worship in enhancing brand awareness and perceived product quality, which are pivotal in shaping purchase and visit intentions. The study offers valuable insights for businesses and marketers in the K-Pop and K-Beauty industries, emphasizing the need to understand and leverage these dynamics within the Indonesian consumer market.
Co-Authors Ciu, Edgar Elicia, Evelyn Filma Festivalia, Filma Harefa, Jeanete Abigail Johanes, Winty Juniarty, Juniarty Kristiyono, Yokie Radnan Parengkuan, Zipora Hana Sakura Robert Kristaung Sari, Yuca Yolanda Sembel, Jacquelinda Sandra Siahaan, Juniarty Syamsir Abduh Utari, Fidelia