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All Journal Meraja journal KOLONI Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Syadaruddin, Andi
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pemanfaatan Media Center Paslon Sukses Dalam Membentuk Opini Publik Pada Pilkada Soppeng 2024 Syadaruddin, Andi; Sirajuddin, Sirajuddin; Arifuddin, Arifuddin; Yusri, Yusri
KOLONI Vol. 4 No. 3 (2025): SEPTEMBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v4i3.737

Abstract

Direct regional head elections (pilkada) are a manifestation of the people's sovereignty to choose a leader who will form a government. The momentum of the regional elections will determine how a region will develop in the next five years. A campaign is a series of efforts made by a candidate pair to promote or fight for a particular goal to the public. Political communication is a symptom of making political interests channeled through appropriate and effective media. Through this media, political messages from candidates become one of the goals for building a political image, which is related to the formation of public opinion. Political communication actors play a role in the process of delivering and receiving political messages. Meanwhile, political messages have relevance to public resources. The SUKSES Media Center was initially to carry out personal branding for candidates. Its applies a communication planning approach by managing and disseminating political messages with the aim of a positive candidate image, namely: 1) setting goals; 2) developing various premises; 3) choosing a direction of action; 4) formulating various activities needed to translate plans into action; and 5) re-planning to correct (evaluate).
OBROLAN WARUNG KOPI TENTANG PESAN PEMBANGUNAN PASCA PROGRAM 100 HARI KINERJA BUPATI SOPPENG Syadaruddin, Andi; Rosdiana, Andi; ., Yusri; ., Sirajuddin; Arifuddin
Meraja journal Vol 8 No 3 (2025): Vol 8 No 3 ( 2025 )
Publisher : P3M Stia Al Gazali Barru and Meraja media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33080/mrj.v8i3.443

Abstract

[Full Paper] to pdf Copyright (c) 2025 Meraja journal
TINGKAT TRANSPARANSI PENGELOLAAN KEUANGAN DANA DESA DI DESA KEBO KECAMATAN LILIRILAU KABUPATEN SOPPENG Tahir, Ratih Purwati; Syadaruddin, Andi; Muhtar, Muhtar
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.312

Abstract

Qualitative research was used in this study, aiming to describe and describe events and phenomena that occurred in Kebo Village, Lilirilau District, Soppeng Regency, including transparency in the planning, implementation, and supervision of Village Fund Budget (ADD) financial management. The results of the study indicate that the village government is committed to implementing accountable and regulatory-compliant governance. The implementation of transparency not only increases public trust but also strengthens the effectiveness of the financial planning process that is responsive to village needs. The Kebo Village Government has complied with laws and regulations when conducting accountability reports. Compliance with regulations indicates that the village government has implemented the final measure of transparency, namely a legal system that guarantees openness in financial management.
TINGKAT PENGARUH STRATEGI PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA PDAM KABUPATEN SOPPENG Muzakkir, Muzakkir; Rosdiana, Andi; Arya, Dandi; Syadaruddin, Andi; Yusri, Yusri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.360

Abstract

This study aims to analyze the influence of marketing strategy and service quality on customer satisfaction at the Soppeng Regency Regional Water Company (PDAM). In this context, customer satisfaction is a crucial factor influencing the company's sustainability and reputation. The data used in this study are quantitative, analyzed using multiple regression using the Statistical Package for Social Science (SPSS). Primary data collection was conducted through questionnaires distributed to 60 respondents to determine the influence of each variable, both partially and simultaneously, on customer satisfaction. The results of the study indicate that a) the marketing strategy variable has a significant positive effect on customer satisfaction; b) the service quality variable also has a significant positive effect on customer satisfaction; and c) simultaneously, both variables have a positive and significant effect on customer satisfaction at the PDAM in the Botto sub-district, Lalabata District, Soppeng Regency. The results of this study indicate that to improve customer satisfaction, it is necessary to utilize social media as a more effective communication platform for interacting with customers. It is also necessary to develop a more effective and responsive customer complaints system that can respond quickly to customer complaints, provide satisfactory solutions, and support continuous improvement in service.
Co-Authors ARIFUDDIN Arifuddin Arifuddin Arya, Dandi Muhtar Muhtar Muzakkir Muzakkir Rosdiana, Andi Sirajuddin . Sirajuddin Sirajuddin Tahir, Ratih Purwati Yusri . Yusri Yusri