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Furoida, Fatin
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Decision Sciences, Operations Research & Management Education Social Sciences Other

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The Influence of Service Quality and Store Atmosphere on Customer Loyalty through Customer Satisfaction Furoida, Fatin; Maftukhah, Ida
Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i2.23337

Abstract

This study aims to determine the direct indirect influence of service quality, store atmosphere and customer satisfaction as an intervening variable on customer loyalty. The population of this research is customer of Martabak Platinum Ruby Pekalongan Cafe. The number of sample is 116 respondents with purpose sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that service quality affect customer loyalty, store atmosphere affect customer loyalty and customer satisfaction influence customer loyalty and mediate the influence of service quality and store atmosphere on customer loyalty.
ANALISIS IMPLEMENTASI KONSEP MERDEKA BELAJAR DALAM PEMBELAJARAN ISMUBA DI SMP MUHAMMADIYAH 9 TANGGULANGIN Furoida, Fatin; Putra, Rahmad salahuddin Tri; Astutik, Anita Puji
Academy of Education Journal Vol. 14 No. 2 (2023): Academy of Education Journal
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/aoej.v14i2.1963

Abstract

In this study there were several research objectives that were produced while the objectives were divided into three, including: 1). Urgency or explaining ismuba learning subjects implemented independent learning. study using the independent learning curriculum in ISMUBA lessons at SMP Muhammadiyah 9 Boarding School Tanggulangin. Background of the Problem Ismuba curriculum in junior high school as a benchmark for how the independent curriculum is applied. The formulation of the problem that is a problem at Muhammadiyah 9 Tanggulangin Middle school is the process of implementing ISMUBA (Islam/Al-Islam, Kemuhammadiyaan and Arabic) for Santriwan and Santriwati who carry out the process of adapting the independent curriculum with different methods and teaching in each personal Teacher. Formula problem Case study implementation of independent learning in ISMUBA learning at Muhammadiyah 9 Boarding School Middle School, there is a formulation of the problem as follows: 1). How is the subject of ismuba and learning independent learning. Method: Qualitative research believes in the influence of the situation on the thing being examined. A social researcher cannot understand human behavior without understanding the life framework of the situations in which people find themselves. They think, order and act in the context of their life framework. Research obtained from the results of interviews, observations, and documentation, then analyzed by reducing data, presenting data, and making conclusions.
Co-Authors Anita Puji Astutik Ida Maftukhah Putra, Rahmad salahuddin Tri