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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ekonomi dan Manajemen Indonesia
Sari, Nilam Anggar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh In-Store Display, Bonus Pack Dan Discount Terhadap Impulse Buying Pada Iwan Swalayan Tenggarong Raharjo, Sugeng; Sari, Nilam Anggar; Sapitri, Reski Nur
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 20 No 2 (2020)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v20i2.807

Abstract

Abstract : This study aims to determine and analyze the magnitude of the influence of In-Store Display, Bonus Pack and Discounts on Impulse Buying at Iwan's swalayan in Tenggarong. Respondents who were involved in this study were 94 respondents, while the method used in this study was probability sampling. Namely in-store displays, bonus packs and discounts with 1 dependent. Data collection was carried out by distributing questionnaires and the method of analysis used in this study was multiple linear regression with the help of the SPSS 25 statistics. Based on the results of testing the first hypothesis regarding the variable in store display, bonus and discount, the effect is received simultaneously. The findings indracle that bonus pack had a partical and significant effect on impulse buying. In store display variables had no significant effect on impulse buying. The second hypothesis regarding the in store display, the results are rejected with the value (t count = -0.752 < t table = 1.987). the third hypothesis regarding the bonus pack, the result is accepted with the value ( t count = 5.257 > t table= 1.987), the fourth hypothesis regarding the discount is rejected with the value (t count = 0.773 < t table = 1.987). The fifth hypothesis regarding the bonus pack has a dominant effect on impulse buying at iwan swalayan was accepted and proven to be true. Keywords: In-Store Display, Bonus Pack, Discount , Impulse Buying
Analisis Dimensi Brand Trust Terhadap Brand Loyalty (Studi Pada Pengguna Simcard Im3 Mahasiswa Febis Unikarta ) Sari, Nilam Anggar; Arifin, Dani
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 1 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v21i1.888

Abstract

Abstract: The purposes of the study were analyzing the effect of dimensions of brand trust on brand loyalty both partially and simultaneously. Beside that, to find out the dominant variable in influencing brand loyalty. The analytical tool used was a factor analysis with 75 respondents. Based on the results where the KMO table and Barlett’s test was obtained at 0.887 with a significant value less than 0.05(0,000 ≤ 0, 05). It can be concluded that the dimensions of brand trust have a significant and simultaneous influence on brand loyalty. The result also show the analysis of anti image correlation where each variable gives a contribution to the value of brand loyalty where each variables contributes: brand predictability (X1) 0,905; brand likings (X2) 0,895; brand competence (X3) 0,858; brand reputation (X4) 0,898 and trust in company (X5) 0,92. All these number above 0,5 and sig is far below 0.005 (0,000<0,000). It can be concluded that the dimensions of brand trust have a significant and partial influence on brand loyalty Based on the results of the component matrix analysis brand competence has the most dominant influence on the formation of brand loyalty IM3 brand with the highest correlation value 0,932. Keywords: Brand Trust, Brand Loyalty.
Pengaruh Lingkungan Kerja Dan Program Kesejahteraan Karyawan Terhadap Semangat Kerja Pada PT. Happy Puppy Tenggarong Arman, Arman; Sari, Nilam Anggar
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 2 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v21i2.955

Abstract

Abstract: The purpose of this study was to determine and analyze the effect of the work environment and employee welfare programs on morale at Happy Puppy Tenggarong both partially and simultaneously. Besides that, to find out the dominant variables in influencing work morale. The analytical tool used in this study is multiple linear regression with the number of respondents in this study amounting to 25. The results showed that the variables of the work environment and employee welfare programs had a simultaneous effect on employee morale. The work environment variable has a partial effect on employee morale at Happy Puppy Tenggarong while the welfare program variable has no effect on employee morale. Thus, it can be concluded that the work environment variable has the most dominant influence on work morale. Keywords: Work Environment, Employee Welfare Program
Pengaruh Rekrutmen Dan Seleksi Terhadap Kinerja Karyawan Melalui Penempatan Kerja Sebagai Variabel Intervening (Studi Pada PT. BPD Kaltim-Kaltara Kantor Cabang Tenggarong) Islami, Irfioni Cornely; Sari, Nilam Anggar; Mawardi, Mawardi
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1347

Abstract

The problem that occurred at PT. BPD Kaltim-Kaltara Tenggarong Branch Office that there are still many customers waiting for service queues with a long duration of time, although it is undeniable that employees has implemented the existing procedures in the company effectively and efficiently. The purpose of this study was to identify and examine the effect of recruitment and selection on employee performance through job placement as an intervening variable. Data collection was carried out by distributing questionnaires to employees of PT. BPD Kaltim-Kaltara Tenggarong Branch Office, totaling 68 respondents. This study uses quantitative methods with census techniques. The data obtained was then processed using a structural equation model (SEM PLS 4). The results showed that (1) recruitment did not affect performance (2) recruitment did not affect job placement (3) selection had an effect on performance (4) selection had no effect on job placement (5) job placement had no effect on performance (6) recruitment does not affect performance through job placement (7) selection does not affect performance through placement.
Pengaruh Kualitas Pelayanan Terhadap Word Of Mouth Yang Dimediasi Oleh Kepercayaan Pelanggan Rahmah, Siti; Sari, Nilam Anggar; Suprapto, Heru; Akbar, Ali
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1590

Abstract

Cars are a means of transportation that is widely used in everyday life, but not everyone can afford a car, which is quite expensive. Therefore, companies have emerged that offer car rental services to take advantage of this opportunity. The object of this research is the Raditya Transport car rental service in Tenggarong which has become the main choice for renting four-wheeled vehicles. The aim of this research is to find out how service quality management builds Word of Mouth (WOM) among customers which is mediated by customer trust. This research data was collected through a questionnaire with a total sample of 74 respondents studied. The analytical method used in this research uses Structural Equation Modeling (SEM) Partial Least Square (PLS). The research results show that (1) service quality has a positive effect on word of mouth at Raditya Transport, (2) trust has a positive effect on word of mouth at Raditya Transport, (3) service quality has a positive effect on trust in Raditya Transport, and (4) Service quality has a positive effect on word of mouth through trust as a mediating variable in Raditya Transport.
Pengaruh perceived ease of use dan perceived usefulness terhadap attitude of using SIMAK Universitas Kutai Kartanegara Masanu, M. Anreza; Sari, Nilam Anggar; Ilham, Ilham
KINERJA Vol 20 No 4 (2023): November
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v20i4.14127

Abstract

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis Technology Acceptence Model (TAM) yang terdiri atas variable Perceived Ease of Use, Perceived Usefulness, dan Attitude Of Using pada SIMAK Universitas Kutai Kartanegara. Data penelitian ini dikumpulkan melalui kuisioner dengan 80 responden, kuisioner dibagikan kepada mahasiswa Universitas Kutai Kartanegara Fakultas Ekonomi Dan Bisnis angkatan tahun 2019 sampai 2022. Penelitian ini menggunakan teknik Analisis Structural Equation Modelling (SEM) dengan bantuan software Smart-PLS 4, yang diajukan dalam penelitian ini. Hasil penelitian menunjukan bahwa (1) Perceived Ease Of Use berpengaruh positif dan signifikan terhadap Perceived Usefulness, (2) Perceived Ease Of Use berpengaruh positif dan signifikan terhadap Attitude Of Using, dan (3) Perceived Usefulness berpengaruh positif dan signifikan terhadap Attitude Of Using.
Co-Authors Adawiyah, Raudatul Ali Akbar Arifin, Dani Arman Arman Heru Suprapto Idham Idham Ilham Ilham Indrawati, Faridha Islami, Irfioni Cornely Isma, Siti Zulfa Masanu, M. Anreza Raden Mohamad Herdian Bhakti Rahmah, Aiza Nur Rina Angelina Sapitri, Reski Nur Sembiring, Rinawati Sugeng Raharjo Susanti, Susy