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Pengaruh Kualitas Pelayanan Terhadap Word Of Mouth Yang Dimediasi Oleh Kepercayaan Pelanggan Rahmah, Siti; Sari, Nilam Anggar; Suprapto, Heru; Akbar, Ali
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1590

Cars are a means of transportation that is widely used in everyday life, but not everyone can afford a car, which is quite expensive. Therefore, companies have emerged that offer car rental services to take advantage of this opportunity. The object of this research is the Raditya Transport car rental service in Tenggarong which has become the main choice for renting four-wheeled vehicles. The aim of this research is to find out how service quality management builds Word of Mouth (WOM) among customers which is mediated by customer trust. This research data was collected through a questionnaire with a total sample of 74 respondents studied. The analytical method used in this research uses Structural Equation Modeling (SEM) Partial Least Square (PLS). The research results show that (1) service quality has a positive effect on word of mouth at Raditya Transport, (2) trust has a positive effect on word of mouth at Raditya Transport, (3) service quality has a positive effect on trust in Raditya Transport, and (4) Service quality has a positive effect on word of mouth through trust as a mediating variable in Raditya Transport.

Pengaruh Kualitas Pelayanan Terhadap Word Of Mouth Yang Dimediasi Oleh Kepercayaan Pelanggan Rahmah, Siti; Sari, Nilam Anggar; Suprapto, Heru; Akbar, Ali
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1590

Cars are a means of transportation that is widely used in everyday life, but not everyone can afford a car, which is quite expensive. Therefore, companies have emerged that offer car rental services to take advantage of this opportunity. The object of this research is the Raditya Transport car rental service in Tenggarong which has become the main choice for renting four-wheeled vehicles. The aim of this research is to find out how service quality management builds Word of Mouth (WOM) among customers which is mediated by customer trust. This research data was collected through a questionnaire with a total sample of 74 respondents studied. The analytical method used in this research uses Structural Equation Modeling (SEM) Partial Least Square (PLS). The research results show that (1) service quality has a positive effect on word of mouth at Raditya Transport, (2) trust has a positive effect on word of mouth at Raditya Transport, (3) service quality has a positive effect on trust in Raditya Transport, and (4) Service quality has a positive effect on word of mouth through trust as a mediating variable in Raditya Transport.

Pengaruh Kualitas Pelayanan Terhadap Word Of Mouth Yang Dimediasi Oleh Kepercayaan Pelanggan Rahmah, Siti; Sari, Nilam Anggar; Suprapto, Heru; Akbar, Ali
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1590

Cars are a means of transportation that is widely used in everyday life, but not everyone can afford a car, which is quite expensive. Therefore, companies have emerged that offer car rental services to take advantage of this opportunity. The object of this research is the Raditya Transport car rental service in Tenggarong which has become the main choice for renting four-wheeled vehicles. The aim of this research is to find out how service quality management builds Word of Mouth (WOM) among customers which is mediated by customer trust. This research data was collected through a questionnaire with a total sample of 74 respondents studied. The analytical method used in this research uses Structural Equation Modeling (SEM) Partial Least Square (PLS). The research results show that (1) service quality has a positive effect on word of mouth at Raditya Transport, (2) trust has a positive effect on word of mouth at Raditya Transport, (3) service quality has a positive effect on trust in Raditya Transport, and (4) Service quality has a positive effect on word of mouth through trust as a mediating variable in Raditya Transport.

PENGARUH KREDIBILITAS INFLUENCER TERHADAP MINAT BELI PADA SOCIAL MEDIA TIKTOK DENGAN HEDONISME SEBAGAI VARIABEL MODERASI Dinnur, Firman Isra; Suprapto, Heru; Sabran; Anggar Sari, Nilam; Handayani, Pinto Rukmi; Ningsih, Kartina Eka; Johansyah
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 7 No. 1 (2025): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/massaro.v7i1.5071

Studi ini bertujuan untuk menganalisis hubungan kredibilitas Influencer yang mencakup keahlian, daya tarik dan kepercayaan terhadap minat beli dengan hedonisme sebagai variabel moderasi. Responden dalam studi ini adalah sebanyak 226 sampel yang berstatus mahasiswa Fakultas Ekonomi dan Bisnis Universitas Kutai Kartanegara sebanyak yang dipilih melalui teknik purposive sampling. Alat analisis data yang digunakan adalah metode SEM dengan bantuan perangkat lunak Smart PLS versi 4. Hasil penelitian mengidentifikasi bahwa aspek kepercayaan dan keahlian Influencer tidak mempengaruhi minat beli. Sementara itu, daya tarik Influencer serta faktor hedonisme memiliki dampak signifikan terhadap minat beli. Namun, hedonisme tidak berfungsi sebagai variabel moderasi dalam hubungan antara kepercayaan, keahlian, dan daya tarik dengan minat beli.

Modification of control system using PLC and HMI on drill oil hole machine to speed up piston model replacement process time in automotive manufacturing industry Ardi, Syahril; Febriansyah, Mohamad Bintang; Hidayat, Muhammad; Fairus, Sirin; Suprapto, Heru
Jurnal Pendidikan Teknologi dan Kejuruan Vol. 31 No. 1 (2025): (May)
Publisher : Faculty of Engineering, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jptk.v31i1.78878

This research was conducted at an automotive manufacturing company that produces pistons. In the piston production process, there are two stages, the first stage is the casting process which can be called the Foundry process, and the second stage is the manufacture of parts which can be called the Machining process. In the Machining process, there is a piston drilling process to make oil holes using a Drill Oil Hole (DOH) machine. The Drill Oil Machine process has a clamping process using a pneumatic cylinder, then determining the points using a servo motor, and the drilling process using a selfeeder motor. This Drill Oil Hole machine has a weakness, namely it still uses the old control system, NC. This NC Control System program cannot be changed, and to change the program, you must contact the vendor directly. In addition, Troubleshooting takes a long time. Therefore, this study aims to change the control system from NC to PLC. This is done by adding a piston template system to reduce downtime and change the piston type model"”furthermore, changes to the HMI display on the DOH machine layer using the Omron NB10W HMI. Meanwhile, the servo motor and its driver use Servo Delta Asda-A2. After replacing the control system from NC-based to PLC CJ2M CPU-11, the DOH machine testing was carried out by the provisions. The use of HMI as the basis for monitoring and the machine operating system by the operator makes it much easier to operate and has several additional features such as piston templates and sensor indicators that are not available in numerical-based control systems. In addition, for the next piston model replacement process, there is no more machine downtime.

Analisis Keputusan Investasi Bagi Usaha Mikro, Kecil Dan Menengah (UMKM) Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 7 No 1 (2007)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v7i1.139

Theoretically decision of invesment specially to UMKM influenced by environmental aspect business. From result of research indicate that only eksternal environment which forming model decision of invesment that is environmental direct eksternal and environment public eksternal. Internal environment of business in the reality is not become consideration in conducting invesment to UMKM, though internal capacities in managing business very required for the efficacy of an effort. Key Word : Lingkungan eksternal langsung, lingkungan eksternal umum, lingkungan internal bisnis.

Analisis Anggaran Pendapatan Dan Belanja Daerah Kabupaten Kutai Kartanegara Tahun 2010 Sampai 2014 Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 16 No 1 (2016)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v16i1.166

The reaserch Regional Govermance Budget Analysis or (APBD) inKutai Kartanegara Regencyused data series Regional Govermance Revised Budget Analysis or (APBD-P) during 2010 until 2014. APBD-P was chosen becauseit has better accuracy prediction than the Regional Govermance Budget aproach or (APBD). The methods used descriptive analysis of APBD-P ratio. The results of RevenuesAnalysis showed that fiscal space conditions was diminishing,it’s mean flexibility of Kutai Kartanegara Regency to spending on activities priority was decreases. On the Government ExpendituresAnalysis, showed the Personnel Expenditure had increasing trend, especially since the Additional Income SupportPolicy (Kebijakan Tunjangan Tambahan Penghasilan) was appliedin2011. On the Financing analysis, deficit spending from many yearswas increasing although it’scovered byUnspent Funds At End Of Fiscal Years (Sisa Lebih Penggunaan Anggaran/SiLPA), it shows the weakness of the planning and implementation.Keywords: APBD, fiscal space, Personnel Expenditure

Analisis Indeks Kepuasan Masyarakat Terhadap Kualitas Pelayanan Pada Badan Pengelolaan Keuangan Dan Aset Daerah Kabupaten Kutai Kartanegara Raharjo, Sugeng; Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v17i1.413

This research was conducted at the Regional Finance and Asset Management Agency of Kutai Kartanegara Regency. This study aims to measure the level of public satisfaction with services that have been done by BPKAD Kukar. To measure the level of satisfaction is used Public Satisfaction Index as listed in the Ministerial Regulation No.16 of 2014. This study used 43 respondents consisting of various elements of both community organizations, business, and government. From the results of the study showed that the value of the Satisfaction Index showed good condition or with score average of 2.91 with 4 scale or equal to 69,69 with 100 scale. The value of IKM and IKM Conversion Intervals indicates that the Quality of Service in BPKAD falls into Category B with Good Service Unit Performance indicating that the quality of BPKAD Kukar service is in good categoryKeywords : Index of Public Satisfaction, Service

Kajian Daya Saing Tenaga Kerja Lokal Di Kabupaten Kutai Kartanegara Suprapto, Heru; Raharjo, Sugeng
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v17i1.424

The competitiveness of local labor is the ability of local workers compared to migrant workers. Data analysis consisted of three activity flow which happened collectively that is data collecting, data reduction, data presentation, conclusion / verification. The results show that in positions top and midle management are mostly filled by migrant workers, while low management is mostly filled by local labor. On competitiveness indicator is obtained a description of the advantages as well as weakness of local workforce compared with migrant workers.Keywords : Local labor, Competitiveness

Analisis Pengaruh Daya Tarik Iklan Dan Kekuatan Celebrit Endorser Terhadap Brand Image Handphone Merek Oppo (Studi Kasus Di Station Game Tenggarong) Mega, Niluh Nyoman; Sabran, Sabran; Suprapto, Heru
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v17i1.434

This study aims to determine and analyze the elements of consumer behavior that is the attractiveness of advertising and the power of celebrity endorser which has a significant effect on brand image of Oppo brand handphone in Station Game Tenggarong Shop.From the analysis results can be obtained R Square correlation value of 0.148 or 14.8% which means that of the value of the variable contribution of advertising and celebrity endorser is weak.Influence celebrity endorser consisting of celebrity personality, famous and charisma effect on brand image, this can be seen from the value of t count variable of ad day attracted by 0,287 smaller than t table equal to 2,021 at 5% significant level, it is stated that hypothesis Which states the variable celebrity endorser significantly affect the brand image is rejected.Discussion of the first hypothesis of the proposal is the variable X2 ad attractiveness with interesting indicators, easy to remember and creative effect on brand image, it can be seen from the value of t arithmetic variable day draw advertising is 3.053 lebh large from 2.021 at 5% significant level, This states that the hypothesis that the variable of advertising attractiveness significantly affect the brand image is accepted. Keywords : Brand Image, Consumer behaviour,Advertising

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