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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Dahlia Amelia
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OPTIMIZING ORGANIZATIONAL CAPABILITIES THROUGH THE INTEGRATION OF STRATEGIC MANAGEMENT AND HUMAN RESOURCE PERFORMANCE Dahlia Amelia; Yenny Dwi Artini; Gina Novianti Rahayu; Hery Purnomo; Badrus Zaman
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

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Abstract

Optimizing organizational capabilities by integrating strategic management and human resource performance is paramount in contemporary organizational dynamics. This study delves into the synergistic relationship between strategic management strategies and human resource performance to enhance organizational effectiveness. The research explores the contextual factors influencing this integration and assesses its impact on operational efficiency, innovation, and customer relations. Through a comprehensive literature review and analysis, the study identifies critical influencing factors, including leadership practices, organizational culture, management information systems, and skill development. The findings underscore the transformative potential of aligning strategic goals with human resource practices, fostering a culture of collaboration, and leveraging technological infrastructure. The implications of this integrated approach are discussed in the context of practical organizational management, offering valuable insights for leaders and practitioners navigating the complexities of the modern business landscape.
GREEN MARKETING AND SUSTAINABILITY OF SMES BUSINESS: THE ROLE OF ENVIROPRENEURIAL ORIENTATION AS MEDIATING VARIABLE Dahlia Amelia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18812428

Abstract

Purpose: This study aims to test and analyze the influence of green marketing on the sustainability of MSME businesses through environmental orientation. Design/methodology/approach: The sample for this study was SMEs registered with the Tangerang City Department of Industry, Trade, Cooperatives, and Small and Medium Enterprises (Disperindagkop UKM) using a combination of the Slovin and purposive sampling methods. Based on Tangerang City Government data as of March 2024, 58,692 MSMEs had obtained business identification numbers. Using this data collection technique, 100 final respondents were selected for further analysis to test the hypotheses. The data analysis technique used structural equation modeling-partial least squares (SEM-PLS). Findings: The results of this study found that green marketing has a positive and significant effect on environmental orientation, environmental orientation has a positive and significant effect on the sustainability of SMEs businesses, green marketing has a positive and significant effect on the sustainability of SMEs businesses, and environmental orientation can mediate the effect of green marketing on the sustainability of SMEs businesses. Originality/value: This study offers an original contribution by examining the role of environmental orientation as a mediating variable in the relationship between green marketing and the limited business sustainability of SMEs. This contrasts with previous research, which generally emphasizes the direct influence of green marketing on SMEs business sustainability. This study demonstrates that SMEs business sustainability is more effectively achieved when green marketing is able to shape an environmentally-based entrepreneurial orientation. This research also enriches the literature on the context of MSMEs in developing countries, particularly at the urban level, and expands the application of the Resource-Based View (RBV) by positioning green marketing as a strategic resource that drives SMEs internal capabilities to achieve business sustainability.
Co-Authors Badrus Zaman Gina Novianti Rahayu Hery Purnomo Yenny Dwi Artini