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All Journal JCOMENT (Journal of Community Empowerment) Jurnal Sistim Informasi dan Teknologi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Hery Purnomo
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Other

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Pendampingan Branding Usaha Badan Usaha Milik Kalurahan Tirta Arta Mandiri Kalurahan Tirtonirmolo Kabupaten Bantul Hery Purnomo; Siti Sumaryatiningsih; Rema Marina; Zulianti; Nelly Tiurmida
JCOMENT (Journal of Community Empowerment) Vol. 5 No. 3 (2024): Community Empowerment
Publisher : The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/jcoment.v5i3.809

Abstract

Pada tahun 2024, fokus kegiatan pengabdian yang disepakati oleh kedua pihak adalah branding Bumkal di wilayah Kalurahan Tirtonirmolo. Tujuan dari branding ini adalah untuk memperkenalkan keberadaan Bumkal yang meskipun sudah dikenal oleh masyarakat setempat, belum sepenuhnya dimanfaatkan. Kegiatan pengabdian ini mencakup pembuatan platform yang memberikan informasi mendalam tentang Bumkal, termasuk keberadaan, aktivitas, layanan, dan produk-produk yang tersedia bagi masyarakat. Platform ini juga mendorong pengurus dan pengelola Bumkal untuk melakukan inovasi dalam aktivitas branding dan pemasaran. Tim Pengabdi memberikan pendampingan dalam pengelolaan website, mulai dari pengoperasian hingga pembuatan ide-ide kreatif untuk branding dan pemasaran. Metode pengabdian yang digunakan adalah analisis SWOT. Hasil pengabdian ini menunjukkan bahwa branding Bumkal Arta Tirto Mandiri melalui penggunaan website telah menjadi upaya pengembangan yang efektif. Website tersebut berfungsi sebagai media informasi dan promosi, dengan menyajikan profil Bumkal, kelembagaan, profil unit usaha, produk, serta informasi aktivitas Bumkal. Digitalisasi melalui website ini mampu menyajikan informasi dan potensi yang dimiliki Bumkal, meskipun inovasi ini memerlukan dukungan dari berbagai pihak untuk berjalan efektif. Dukungan dari kalurahan, bamuskal, perguruan tinggi, pemerintah supra desa, dan pihak swasta sangat diperlukan untuk mempercepat proses ini.
Analysis of The Influence of Digital Marketing, Information and Technology Adoption and Use of Social Media on The Effectiveness of Tourism Promotion Dharmawan, Donny; Luh Komang Candra Dewi; Hery Purnomo; Musran Munizu; Wadzibah Nas
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.374

Abstract

This study aims to analyze the characteristics of digital marketing tools used in the communication process aimed at increasing the effectiveness of tourism management promotions. This study conducted document analysis, field observations and collected information from websites. The author used an analysis table to record and analyze data related to the appeal of tourist attractions and the marketing strategies used. The results of the analysis show that the implementation of effective digital strategies is very important in the management and promotion of tourist attractions. Websites and social networks must provide accurate and up-to-date information to build a positive image and make it easier for visitors to access and obtain various information needed regarding tourism trips. Accessibility features such as digital text and easy-to-understand navigation are very influential in attracting interest from tourists, while content provided with multilingual facilities affects the reach of tourists. Mobile applications increase the ease of booking and access to information. Digital marketing strategies that include social networks and multimedia content strengthen tourist visibility and engagement, ensure visitor experience and provide a positive destination image
MARKETING EFFORTS THROUGH SOCIAL MEDIA ON BRAND EQUITY AND CONSUMER BEHAVIOR Hery Purnomo; Subagyo, Subagyo; Faisol, Faisol
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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Abstract

This literature research discusses marketing efforts via social media and their influence on brand equity and consumer behavior. Along with technological developments and increasing internet use, social media has become an important tool in marketing strategies. This study aims to analyze how marketing via social media can increase brand awareness, consumer loyalty and positive perceptions of the brand. This research also examines the impact of consumer interaction and involvement on social media on their purchasing decisions. The methodology used is a literature review. The research results show that social media has a significant role in building brand equity. High interaction and interesting content can create an emotional connection between consumers and brands, which ultimately increases consumer loyalty and purchase intentions. These findings provide practical implications for marketers in designing effective social media strategies and focusing on increasing brand equity and influencing consumer behavior. Significant changes in consumer behavior in recent years reflect shifting values, needs and expectations in an evolving market ecosystem. The focus on sustainability and the environment, the increasingly rapid adoption of e-commerce and online shopping, the demand for personalization, the increasing influence of social media in purchasing decisions, the demand for transparency, and the provision of seamless and interactive digital experiences, are the key factors that today determine consumer behavior.
OPTIMIZING ORGANIZATIONAL CAPABILITIES THROUGH THE INTEGRATION OF STRATEGIC MANAGEMENT AND HUMAN RESOURCE PERFORMANCE Dahlia Amelia; Yenny Dwi Artini; Gina Novianti Rahayu; Hery Purnomo; Badrus Zaman
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

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Abstract

Optimizing organizational capabilities by integrating strategic management and human resource performance is paramount in contemporary organizational dynamics. This study delves into the synergistic relationship between strategic management strategies and human resource performance to enhance organizational effectiveness. The research explores the contextual factors influencing this integration and assesses its impact on operational efficiency, innovation, and customer relations. Through a comprehensive literature review and analysis, the study identifies critical influencing factors, including leadership practices, organizational culture, management information systems, and skill development. The findings underscore the transformative potential of aligning strategic goals with human resource practices, fostering a culture of collaboration, and leveraging technological infrastructure. The implications of this integrated approach are discussed in the context of practical organizational management, offering valuable insights for leaders and practitioners navigating the complexities of the modern business landscape.
Co-Authors Badrus Zaman Dahlia Amelia Donny Dharmawan Gina Novianti Rahayu Luh Komang Candra Dewi Musran Munizu Nelly Tiurmida Rema Marina Siti Sumaryatiningsih Subagyo Subagyo Tengku Riza Zarzani N Wadzibah Nas Yenny Dwi Artini Zulianti