Article Per Year (5 Year)
p-Index From 2021 - 2026
3.416
P-Index
This Author published in this journals
All Journal CogITo Smart Journal Journal on Education Jurnal Bisnis dan Akuntansi Jurnal Informatika Ekonomi Bisnis Jurnal Scientia ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat International Journal on Social Science, Economics and Art Jurnal Sinestesia Nusantara Hasana Journal Jurnal Akuntansi dan Keuangan (JAK) Klabat Accounting Review Jurnal Informatika Ekonomi Bisnis Klabat Journal of Management Society
Lanemey Brigitha Pandeirot
Universitas Klabat
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : CogITo Smart Journal

 1 
Daya Tarik Marketplace bagi Generasi Z di Masa Pandemi COVID-19 Andrew Christian Aseng; Lanemey Brigitha Pandeirot
CogITo Smart Journal Vol. 8 No. 1 (2022): Cogito Smart Journal
Publisher : Fakultas Ilmu Komputer, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/cogito.v8i1.341.81-91

Abstract

Perkembangan marketplace yang semakin pesat ditambah meningkatnya transaksi di marketplace karena pandemi COVID-19 serta proyeksi bahwa generasi Z (gen Z) akan berperan penting dalam perkembangan transaksi secara online membuat topik ini menarik untuk dipelajari. Penelitian ini bertujuan untuk mencari tahu apa yang menjadi daya tarik dari marketplace bagi gen Z terlebih di masa pandemi COVID-19. Penyusunan instrumen penelitian berdasarkan tinjauan literatur terkait dan wawancara intensif ke beberapa mahasiswa dari gen Z. Kuesioner dengan 34 butir pertanyaan disebarkan secara online kepada 374 gen Z. Data kemudian dianalisis menggunakan statistik deskriptif dan exploratory factor analysis. Hasil pemfaktoran diperoleh ada empat faktor daya tarik marketplace bagi gen Z pada masa pandemi ini, yaitu: faktor pengiriman dan jaminan keamanan, faktor ketersediaan barang dan popularitas, faktor kemudahan bertransaksi, dan faktor aksesibilitas. Beberapa saran dan rekomendasi diberikan sehubungan dengan hasil yang diperoleh kepada penyedia marketplace maupun gen Z dan juga untuk penelitian selanjutnya.Kata kunci— marketplace, gen Z, daya tarik, pandemi COVID-19.
E-Wallet Attractiveness among Generation Z during the COVID-19 Pandemic Andrew Christian Aseng; Lanemey Brigitha Pandeirot
CogITo Smart Journal Vol. 9 No. 1 (2023): Cogito Smart Journal
Publisher : Fakultas Ilmu Komputer, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/cogito.v9i1.445.84-96

Abstract

The COVID-19 pandemic has made people start to move to non-cash transactions. This study aimed to find out the attractiveness of e-wallet for gen Z during this pandemic. The research questionnaire was constructed based on literature reviews, previous research as well as in-depth interview with several people from gen Z. After the validity and reliability tests were carried out, the final questionnaire containing 34 question items was distributed to 328 respondents online using convenience and snowball sampling methods. Factor analysis technique was carried out and obtained five factors that make e-wallet attractive according to gen Z: functionality, reputation, accessibility, promotion, and money management.
Co-Authors Andolo, Clarti Welhemina Andrew Christian Aseng Angie Wando Elvis Ronald Sumanti Grifin Zachary Roring Ika Prayanthi indrajit, Indrajit Junita Nana Ariantje Kristina Ani Merfin Hidayat Merfin Hidayat Nelson Deral Teddy Antou Nikita JV Poluan Noldin Jerry Tumbel Octavio Suoth Raldy Wiliam Pasuhuk Rinny Cherill Rantung Sharon Kumaratih Dewi Wardoyo