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Dimas Novrisal
Universitas Mercu Buana Fakultas Teknik, Program Studi Tehnik Industri
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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Pelatihan Uji Pasar dengan Kuesioner sebagai Tindak Lanjut Pemasaran Green Laundry Perfume di SMK Bina Insan Mandiri Rochmad, Imbuh; Novrisal, Dimas; Chandra, Agung
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 3 No 2 (2025): Agustus
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v3i2.236

Abstract

This training is designed to equip students with practical skills in conducting market testing before product launches. Training activities include preparing effective questionnaires, collecting data from potential customers, and analysing survey results to understand market preferences in depth. The training methods used include a combination of theoretical presentations, hands-on practice, and data analysis simulations, so that students gain real-world experience in conducting market research. The main objectives of this training are to improve students' proficiency in market research, mastery of research methodologies, application of real-world testing concepts in a business context, and development of entrepreneurial spirit and analytical skills. With this approach, the training is expected to not only provide theoretical understanding but also shape applied skills relevant to the needs of the business world, as well as promote the growth of innovative and data-driven young entrepreneurs.
Co-Authors Az Zahra, Laykha Fitriani Bonitasari Nurul Alfa Eva Febrianty Farah Almira Hamidah, Luthfia Imbuh Rochmad Mahmudah, Winni Fazriah Resa Taruna Suhada Selamet Riadi Setiadi, Muhamad Aldi Solikhah, Umi Nurul Wijaya, Kahfi