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All Journal VCD (Journal of Visual Communication Design) Jurnal Bahasa Rupa
Alamin, Rabendra Yudistira
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Preliminary Design Pada Perancangan Merchandise Resmi Untuk Revenue Generated ITS Sebagai PTNBH Ramadhani, Nugrahardi; Setyadi, Denny Indrayana; Alamin, Rabendra Yudistira; Prasetyo, Didit
Jurnal Bahasa Rupa Vol. 1 No. 2 (2018): Jurnal Bahasa Rupa April 2018
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v1i2.234

Abstract

The Revenue Generated ITS program as part of ITS Strategic Plan of PTNBH 2015-2019 provides a new challenge for ITS to develop business programs that departs from the intellectual result of all academic community. One of the opportunities that can be initiated is the development of official ITS merchandise products as a commercial product of ITS. ITS Merchandise product development efforts has been finding a variety of obstacles, ranging from inconsistencies between the products with each other, the quality of the existing product quality, up to the quality of the resulting product ideas. ITS Merchandise product development efforts are considered very urgent to be done immediately to see the high demand for ITS official merchandise products for various ITS activities. The method used in this research is the method of designing product design variants. Some stages of research include: (1) identification of design typology merchandise; (2) identification of consumers and product needs of ITS Merchandise; (3) Mapping merchandise product categories; (4) Development of product design merchandise variant; (5) Materials analysis and merchandise ITS Design Form; (6) Sampling of 1 prototype product; (7) Preparation of ITS Merchandise Product Design Guidelines. The approach used in variant product development in this research is ‘morphological chart’. The results to be achieved in this research is the identification of ITS Merchandise product line and its implementation, and A guide to merchandise product design development at production stage.
Enhancing the Market Appeal of 'Pak Boss' Rice Bran Cereal Through Visual Packaging Design Yasdaniar, Marsha Mafisa; Dwitasari, Putri; Alamin, Rabendra Yudistira; Sayatman, Sayatman
VCD: Journal of Visual Communication Design Vol. 10 No. 1 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i1.4995

Abstract

 Indonesia, as the second-largest rice producer in Asia and third globally, generates a significant amount of rice bran as a by product of the rice milling process. Despite its high nutritional value and potential for human consumption, rice bran remains underutilized. "Pak Boss," a local brand, addresses this gap by processing rice bran into a healthy cereal product. However, the brand faces key challenges in market acceptance, primarily due to limited public awareness and ineffective packaging.This study focuses on the redesign of Pak Boss’s packaging to enhance its visual communication and market appeal. The problem lies not only in consumer unfamiliarity with bran cereal but also in the lack of packaging that effectively conveys the product’s benefits and identity. Employing a combination of methods observation, literature review, surveys, in-depth interviews, experimental design, and user testing using the VIEW model (Visibility, Information, Emotional Appeal, and Workability) this design approach aims to solve these issues. The outcome seeks to position packaging not merely as a container, but as a strategic medium for branding, education, and consumer engagement. Through improved visual design, the study aims to elevate the public perception of bran cereal and strengthen its position as a nutritious, locallysourced product in the competitive cereal market.
Co-Authors Denny Indrayana Setyadi Dwitasari, Putri Nugrahardi Ramadhani Prasetyo, Didit Sayatman Sayatman Yasdaniar, Marsha Mafisa