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All Journal Journal of Economics, Business, & Accountancy Ventura Business and Finance Journal Accounting and Management Journal Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis The International Journal of Medical Science and Health Research The Indonesian Journal of General Medicine
Liliani .
Universitas Ciputra
Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Veterinary

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PENGEMBANGAN PROMOSI UNTUK MENINGKATKAN PENJUALAN PADA PT. GM INTERIOR Irine Agnes; Liliani Liliani
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 1 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i1.670

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengembangan bauran promosi yang bisa diterapkan oleh PT. Gm Interior untuk meningkatkan penjualan. Ada delapan model komunikasi utama bauran promosi yang dapat digunakan sebagai strategi untuk meningkatkan penjualan perusahaan, sedangkan perusahaan selama ini baru menggunakan dua dari delapan jenis model komunikasi yang ada, sehingga dapat dipastikan perusahaan memerlukan pengembangan strategi promosi melalui pengembangan delapan model komunikasi utama pada bauran promosi. Kedelapan model komunikasi yang ada belum tentu bisa diaplikasikan kepada perusahaan secara langsung, karena belum tentu kedelapan model komunikasi yang ada cocok dengan jenis perusahaan, keadaan perusahaan, maupun karakter konsumen dan calon konsumen perusahaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan kepada dua calon konsumen yang berpotensi menggunakan jasa PT. Gm Interior, dua pelanggan yang melakukan repeat order terhadap PT. Gm Interior, salah satu pemilik perusahaan yang berperan aktif dalam perusahaan, dan seorang ahli marketing melalui wawancara. Hasil peneltian ini menunjukkan bahwa tidak semua model komunikasi utama pada bauran promosi dapat diaplikasikan kepada perusahaan karena tidak sesuai dengan keadaan perusahaan saat ini dan target pasar perusahaan, melainkan enam aspek dari delapan yang ada yaitu word of mouth, personal selling, events and experiences, interactive marketing, sales promotion, dan personal selling.
PENGARUH PERCEIVED QUALITY, HARGA, DAN PRODUCT KNOWLEDGE TERHADAP MINAT BELI ULANG PRODUK M&B DI KOTA SURABAYA Anthony Budi Kusuma; Antonius Juanta; Liliani Liliani
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 4 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i4.760

Abstract

ERAV adalah sebuah perusahaan yang bergerak di bidang Food and Beverage, khususnya frozen food yang menawarkan produk ngohiong dengan merek M&B. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari perceived quality, harga, dan Product Knowledge terhadap minat beli ulang konsumen. Metode penelitian bersifat kuantitatif dengan populasi yang digunakan di dalam penelitian ini adalah customer ERAV yang sudah pernah membeli produk M&B yang berada di Surabaya. Sampel yang digunakan dalam penelitian ini berjumlah 64 responden yang diperoleh dari customer ERAV yang melakukan pembelian di Bulan September dan Oktober 2017. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dengan alternatif jawaban berupa Skala Likert. Teknik analisa data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian yang diperoleh menunjukkan bahwa perceived quality berpengaruh secara signifikan terhadap minat beli ulang konsumen M&B, harga tidak mempengaruhi minat beli ulang konsumen M&B, dan Product Knowledge berpengaruh terhadap minat beli ulang konsumen M&B.
Management of Psoriatic Arthritis in Patients With Comorbidities Liliani, Liliani; Agustina, Agustina
The Indonesian Journal of General Medicine Vol. 5 No. 2 (2024): The Indonesian Journal of General Medicine
Publisher : International Medical Journal Corp. Ltd

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70070/jkasr840

Abstract

Background: The management of psoriatic arthritis (PsA) in patients with comorbidities is a complex and evolving field, as evidenced by the growing body of literature. The association between PsA, psoriasis, and cardiovascular risk factors has been highlighted in several studies, revealing the intricate interplay between systemic inflammation and comorbid conditions. Literature Review: The literature reveals a significant correlation between PsA, psoriasis, and an increased risk of cardiovascular diseases (CVD) and metabolic syndrome (MS). Chronic inflammation associated with PsA and psoriasis is a critical factor that exacerbates the risk of major adverse cardiovascular events (MACEs) and other comorbidities, including obesity, hypertension, and diabetes (Peluso et al., 2019), (Peralta et al., 2019), (Kumthekar & Ogdie, 2020). Conclusion: In conclusion, the literature underscores the necessity of a holistic approach to managing PsA in patients with comorbidities. Effective treatment must encompass both the management of psoriatic disease and the associated health risks, with careful consideration of the interactions between therapies and comorbid conditions. Future research should focus on refining treatment strategies that address these complexities to improve patient outcomes and reduce the burden of comorbidities in this population.
Association Between Daily Alcohol Intake and Risk of All-Cause Mortality Liliani, Liliani; Fatmawati, Fatmawati
The International Journal of Medical Science and Health Research Vol. 2 No. 5 (2024): The International Journal of Medical Science and Health Research
Publisher : International Medical Journal Corp. Ltd

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70070/gx10jv51

Abstract

Background: The exploration of the association between daily alcohol intake and the risk of all-cause mortality has garnered significant attention in the academic literature, reflecting a complex interplay of health outcomes influenced by varying levels of alcohol consumption. Literature Review: The literature surrounding the association between daily alcohol intake and all-cause mortality presents a complex interplay of factors influencing health outcomes. The foundational research by (E Ronksley et al., 2011) emphasizes the ongoing debate over the cardioprotective effects of alcohol, revealing that while moderate consumption may correlate with lower cardiovascular mortality, the overall relationship with all-cause mortality remains intricate and influenced by the categorization of non-drinkers. Conclusion: In conclusion, the existing literature indicates that the relationship between daily alcohol intake and all-cause mortality is not straightforward. It is characterized by a J-shaped curve where moderate consumption may provide some protective effects, while excessive intake poses significant health risks. Methodological challenges, including the categorization of non-drinkers and the need for improved measurement of drinking patterns, underscore the complexity of this association. Public health guidelines must consider these nuances to effectively address the risks associated with alcohol consumption.
EVALUASI VALUE PROPOSITION PADA USAHA KECIL PARANI CAR WASH Anarta Pratama, Rinanda Bagus; Liliani, Liliani
JURNAL AKUNTANSI DAN MANAJEMEN Vol 1 No 1 (2017): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v1i1.69

Abstract

This study aimed to evaluate the Value Proposition in Parani Car Wash, a home-call car cleaning startup business. The Value Proposition is viewed as part of Osterwalder’s Business Model Canvas and the SWOT approach is used to describe and explain the current Value Proposition of Parani Car Wash. This research uses qualitative approach with descriptive analysis. Data collection method in this study is using semi-structured interview technique. There are 9 informants interviewed, consisting of two customers of the company, two of the owners of similar companies, an expert, and four managers of the company. The results of SWOT approach indicates the strength of the Value Proposition is aligned with the needs of customers, while the weakness is related to network. Opportunities are available regarding expansion of operational areas and service variants, but there are threats related to competition.
Co-Authors Agustina Anarta Pratama, Rinanda Bagus Anarta Pratama, Rinanda Bagus Anthony Budi Kusuma Antonius Juanta Christian B. Urbanus Christian Budiman Urbanus Fatmawati Fatmawati Irine Agnes Jessy Wiliana Kevin Kurniawan Sietohan Michael Prayogo Vincent Arnold Purnama Vincentius Renaldi Santoso Wiliana, Jessy Yoseph Richie Prayogo