This study aims to determine the effect of Financial Knowledge, Financial Literacy, Individual Emotional Intelligence and Psychological Bias Factors on Personal Financial Management. The subject of this research is the z generation in Buleleng Regency, Bali. This research is a quantitative study using multiple regression analysis techniques, classical assumption test, analysis of the coefficient of determination test, and the t-test (Partial). The results of the study show that Financial Knowledge, Financial Literacy, Individual Emotional Intelligence and Psychological Bias Factors influence Personal Financial Management in the z generation in Buleleng Regency with an adjusted R-Square value of 0.508 or 50.8%. Proving the hypothesis is done by comparison between t-table and t-count in each regression model.