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All Journal Healthy Journal Jurnal Cakrawala Ilmiah Bulletin of Management and Business Jurnal Ilmiah Manajemen dan Kewirausahaan Journal of Management Research and Studies
Muryati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH GUIDED IMAGERY TERHADAP PENURUNAN TINGKAT STRES PADA PASIEN JANTUNG KORONER DI RUMAH SAKIT Muryati
Healthy Journal Vol. 3 No. 1 (2015): HEALTHY JOURNAL | Jurnal Ilmiah Ilmu Kesehatan
Publisher : Program Studi Ilmu Keperawatan FIKES UNIBBA

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Abstract

Stres dapat menstimulus syaraf sympatis, agregasi trombosit, hiperkorticolemia, arterosklerosis yang menyebabkan oksigen dan nutrisi yang masuk ke pembuluh arteri jantung menurun yang dapat mengancam jantung. Salah satu intervensi untuk mengatasi stres dengan relaksasi guided imagery atau imaginasi terbimbing. Penelitian ini bertujuan mengidentifikasi pengaruh guided imagery terhadap penurunan tingkat stres pada pasien jantung koroner. Metoda yang digunakan adalah quasi eksperimen one group pre test-post test dengan uji Wilcoxon terhadap 36 responden. Skor rata-rata sebelum intervensi 19,89, (58,3%) mengalami stres sedang, sesudah intervensi 15,89, (63, 9 %) mengalami stres ringan, perbedaan sebelum dan sesudah intervensi nilai signifikansi p = 0,001 jadi p < 0,05 dapat diartikan terdapat perbedaan yang signifikan antara skor tingkat stres sebelum dan sesudah intervensi guided imagery. Hasil penelitian ini menunjukan bahwa ada pengaruh intervensi guided imagery yang signifikan terhadap penurunan tingkat stres pada pasien jantung koroner. Intervensi guided imagery dapat diaplikasikan pada pasien jantung koroner yang mengalami stres. Kata Kunci : Jantung Koroner, Stres, Guided imagery
INTEGRATED MARKETING COMMUNICATION DAN PERSONAL BRANDING DALAM MENINGKATKAN BRAND EQUITY USAHA MAMITOKO Lubis, Wahya Iffa; Fahdillah, Yosi; Muryati
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 4 No 1 (2025): Volume 4 Nomor 1 Januari 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2025.4.1.2057

Abstract

Abstract Disruption is the background for rapid changes in several aspects of life, one of which is progress and the role of technology in human life. So that it affects the practice of the business world which is increasingly competitive. Cake By Nadia (CBN) is a business brand founded by Nadia Indah Pratiwi which focuses on selling cake and dessert products. Nadia takes advantage of technological sophistication in carrying out her business activities and marketing. The study was conducted using the basic of marketing mix and integrated marketing communication sciences to describe the process of marketing activities of CBN and by using the theory of the eight laws of personal branding to find out how the personal branding can be formed of CBN owners and its affect the brand equity of CBN businesses.The results of the study describe the practice of integrated marketing communication in fulfilling the eight elements in building Nadia's personal branding. Nadia uses Instagram, whatsapp, and Tiktok applications in the practice of integrated marketing communication (IMC) so that she is able to display online and offline activities on social media which ultimately affects the perception of many people towards her. There is a correlation between integrated marketing communication (IMC) and personal branding that is formed in increasing the brand equity of CBN business. Keywords: IMC, Instagram, Whatsapp, Cake By Nadia, Personal Branding, Brand Equity
The Effect of Employee Engagement and Quality of Work Life on Employee Performance with Organizational Citizenship Behavior as an Intervening Variable Devi Kurniawati; Muryati; Survival
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This study aims to obtain empirical evidence of the effect of employee engagement and quality of work life on employee performance with organizational citizenship behavior as an intervening variable. The population in this study were all employees at the Probolinggo Regional Inspectorate, totaling 122 employees. The determination of the number of samples using the slovin formula, which is 94 people. The data analysis technique used in this study is Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS software version 4.0. The results of the study show that although employee engagement is getting stronger, it is not able to encourage increased employee performance. Better employee engagement is able to encourage increased organizational citizenship behavior. Better quality of work life is able to encourage increased employee performance. Better quality of work life is able to encourage increased organizational citizenship behavior. Higher organizational citizenship behavior is able to encourage increased employee performance. Organizational citizenship behavior plays a role in fully mediating the influence of employee engagement on employee performance. Organizational citizenship behavior plays a role in partially mediating the influence of quality of work life on employee performance.
Analysis of the Effect of Workload and Organizational Culture on Competency-Mediated Auditor Performance Desinta Ardiana Wulandari; Muryati
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This research aims to determine the analysis of the influence of workload and organizational culture on auditor performance mediated by competency. Research was conducted on auditors of the Probolinggo Regional Inspectorate. The population in this research as a whole is all auditors in the Probolinggo regional Inspectorate, totaling 55 people. The entire population in this study was sampled. Data analysis in order to test the hypothesis in this research uses a multivariate Structural Equation Models (SEM) model with a Partial Least Square (PLS) approach. The application used to process this data is SmartPLS version 3.2.9. Based on the results of the data analysis that has been carried out, it can be concluded as follows: Workload has a negative effect on auditor performance, meaning that a low workload can encourage increased auditor performance. Organizational culture has a positive effect on auditor performance, meaning that organizational culture is able to encourage increased auditor performance. Competency can encourage improvements in auditor performance. Workload is able to indirectly encourage an increase in auditor performance mediated by competency. Likewise, organizational culture is able to indirectly encourage improvements in auditor performance. The results of this analysis are strengthened by the results of the accepted hypothesis for the four variables.
The Effect of Job Characteristics and Ethical Climate on Job Satisfaction with Organizational Commitment as a Mediating Variable Erlina Ari Jayanti; Muryati; Survival
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This study aims to obtain empirical evidence of the influence of job characteristics and ethical climate on job satisfaction with organizational commitment as a mediating variable. The population in this study were all employees at the Probolinggo Regional Inspectorate, totaling 122 employees. The determination of the number of samples using the Slovin formula, which is 94 people. The data analysis technique used in this study is Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS software version 4.0. The results of the study indicate that better job characteristics can encourage increased job satisfaction. Better job characteristics can encourage increased organizational commitment. Better ethical climate can encourage increased job satisfaction. Better ethical climate can encourage increased organizational commitment. Higher organizational commitment can encourage increased job satisfaction. Organizational commitment plays a role in mediating part of the influence of job characteristics on job satisfaction. Organizational commitment plays a role in mediating part of the influence of ethical climate on job satisfaction.
Influence of Workload and Quality of Work Life on Employee Performance with Competency Mediation Septi Suryani; Muryati
Journal of Management Research and Studies Vol. 3 No. 1: January - June (2025)
Publisher : Optima Science

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Abstract

This research aims to determine the effects of workload and Quality of Work Life Regarding Employee Performance Mediated by Competence in Employees of the Bromo Tengger Semeru National Park Center. The research was conducted on civil servants at the Bromo Tengger Semeru National Park Center. The population in this study were all civil servants who worked at the Bromo Tengger Semeru National Park Hall. The sampling technique used in this research is Probability Sampling with a total of 72 respondents. And the data is processed through software Smart Partial Least Square (PLS). The results of the data analysis that has been carried out can be concluded as follows: (1) Workload has no effect on employee performance, (2) Quality Of Work Life has a positive influence on employee performance, (3) workload has no effect on competency, (4) Quality Of Work Life able to encourage increased competence. (5) Strong competency has an effect on better employee performance. (6) Workload does not have a significant effect on employee performance and competency. (7) Quality of Work Life (QWL) plays an important role in encouraging increased employee performance, with competence as a mediator.
Enhancing Repurchase Intention Through Customer Satisfaction: the Role of Brand Image and After-Sales Service Jannah, Nurul; Muryati; Survival
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.382

Abstract

The skincare industry in Indonesia has experienced rapid growth, marked by increased competition among local and global brands. This study investigates the influence of brand image and after-sales service on repurchase intention, with customer satisfaction as a mediating variable. Using a quantitative explanatory approach, data were collected through questionnaires from 220 consumers of DDBeauty skincare products by PT. Kiara BeautyMed. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 3.0. The results indicate that both brand image and after-sales service significantly influence customer satisfaction but do not directly impact repurchase intention. Customer satisfaction, however, has a strong and significant effect on repurchase intention and fully mediates the relationships between brand image and repurchase intention, as well as between after-sales service and repurchase intention. The coefficient of determination (R²) reveals that the model explains 93.5% of the variance in customer satisfaction and 89.2% in repurchase intention. These findings highlight the critical role of satisfaction as a psychological bridge connecting brand perception and service quality with actual buying behavior. The study contributes to marketing theory by validating the mediating effect of satisfaction and offers practical insights for skincare companies to strengthen branding and service strategies to foster consumer loyalty.
Penerapan Social Media Marketing berbasis RACE Framework dalam Peningkatan Brand Equity Usaha Ghost Kitchen @pikbakinghouse Jakarta Lubis, Wahya Iffa; muryati
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 4 No 2 (2025): Volume 4 Nomor 2 Tahun 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2025.4.2.2463

Abstract

Penelitian ini bertujuan untuk mengeksplorasi penerapan strategi Social Media Marketing (SMM) berbasis kerangka RACE (Reach, Act, Convert, Engage) dalam membangun brand equity pada bisnis ghost kitchen @pikbakinghouse yang dimiliki oleh seorang pengusaha kuliner yaitu Ci Mehong. Penelitian ini menggunakan pendekatan kualitatif fenomenologis untuk memahami secara mendalam pengalaman dan makna subjektif dari strategi pemasaran digital yang dijalankan. Data diperoleh melalui observasi akun media sosial serta dokumentasi konten digital yang dianalisis. Hasil penelitian menunjukkan bahwa keempat tahapan dalam model RACE dijalankan secara holistik dan terintegrasi. Tahap Reach dilakukan melalui konten visual yang otentik tanpa editan dan kolaborasi dengan influencer untuk menjangkau audiens baru. Tahap Act diwujudkan melalui interaksi saat Live sehingga dapat membangun keterlibatan emosional pelanggan. Pada tahap Convert, proses pemesanan yang efisien dan narasi urgensi meningkatkan persepsi kualitas dan kepercayaan terhadap @pikbakehouse. Terakhir, tahap Engage memperkuat loyalitas melalui interaksi personal, repost konten pelanggan, serta pendekatan humanis yang konsisten melalui konten vidio story maupun reels setiap hari. Penulis menyimpulkan bahwa strategi SMM berbasis RACE tidak hanya meningkatkan visibilitas dan transaksi, tetapi juga memainkan peran penting dalam membentuk dan mempertahankan brand equity, terutama dalam konteks bisnis digital tanpa ruang fisik yakni ghost kitchen. Penulis ini juga menyoroti pentingnya autentisitas, responsivitas, dan pendekatan emosional dalam membangun hubungan jangka panjang antara brand dan konsumen di era media sosial. Kata kunci: Social Media Marketing, RACE framework, brand equity, ghost kitchen.
PERAN KOMITMEN ORGANISASI DALAM MEMEDIASI PENGARUH KEPEMIMPINAN DAN INTEGRITAS TERHADAP KINERJA PEGAWAI BAPPEDA LITBANG KABUPATEN JEMBRANA I Nengah Tamba; Muryati; Rahayu Puji Suci
Jurnal Cakrawala Ilmiah Vol. 3 No. 6: Februari 2024
Publisher : Bajang Institute

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Abstract

The aim of this research is to analyze the role of organizational commitment in mediating the influence of leadership and integrity on the performance of Bappeda Litbang Jembrana Regency employees. The type of research used in this research is explanatory research with a quantitative approach. The population in this study was all 34 employees. The sample uses nonprobability sampling with a saturated sampling technique (census). The data analysis technique used in this research is Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS version 4 software. The research results show that leadership plays a role in improving employee performance. Leadership plays a role in increasing organizational commitment. Integrity plays a role in improving employee performance. Integrity plays a role in increasing organizational commitment. Organizational commitment plays a role in improving employee performance. Organizational commitment plays a role in mediating leadership in improving employee performance. Organizational commitment plays a role in mediating integrity in improving employee performance.
Co-Authors Desinta Ardiana Wulandari Devi Kurniawati Erlina Ari Jayanti Fahdillah, Yosi I Nengah Tamba Lubis, Wahya Iffa Nurul Jannah Rahayu Puji Suci Septi Suryani Survival