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All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian Jurnal Tepak Manajemen Bisnis Pendas : Jurnah Ilmiah Pendidikan Dasar IJTIMA': Jurnal Pengabdian Masyarakat Journal of Management Research and Studies
Devi Kurniawati
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP SHOPPING EMOTION DAN IMPULSE BUYING PADA GIANT PEKANBARU Kurniawati, Devi; Restuti, Sri
Jurnal Tepak Manajemen Bisnis Vol 6, No 3 (2014)
Publisher : Jurnal Tepak Manajemen Bisnis

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Abstract

the purpose of this study was to determine the effect of sales promotion and store atmosphere on shopping emotion and impulse buying at Giant Pekanbaru. Collecting data using a questionnaire with sample of 150 respondents who are customers of Giant Pekanbaru with convenience sample method. The technique of data analysis using Structural Equation Modeling (SEM) of a statistical software package AMOS. The results of the analysis prove that the sales promotion and store atmosphere positive and significant effect on emotion shopping. Sales promotion and store atmosphere are carried by Giant to increase a feeling of satisfaction, feeling comfortable and enjoi when shopping at Giant. Meanwhile, sales promotion and store atmosphere positive effect but not significant to impulse buying. Sales promotion and store atmosphere that was done by a Giant not make customers buy goods outside of the planned shopping list (impulse buying). Shopping emotion positive and significant effect on impulse buying. Giant priorities to increase impulse buying is to create shopping emotion first. Shopping emotion can be established by observing the atmosphere inside and outside outlets like music, design outlets and entrances. Giant also have to make more variations of sales promotions that will attract customers to continue to shop like a free sample multiply and hold a member card.Keywords : Sales Promotion , Store Atmosphere, Shopping Emotion and Impulse Buying
PEMBERIAN BEBERAPA KONSENTRASI EKSTRAK BROTOWALI (TinospoacrispaL.) UNTUK MENGENDALIKAN KEONG MAS (PomaceaSP.) PADA TANAMAN PADI (OryzasativaL.) Devi Kurniawati; Rusli Rustam; J. Hennie Laoh
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 1 (2015): Wisuda February 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Rice is an important crop in Indonesia, because it contains carbohydrates, protein, fat, fiber, vitamins, and trace elements. Pomacea sp. is a major pest of rice crops in Indonesia. Use of plant molluscicides like Tinospora crispa L. is an alternative to reduce the use of synthetic chemical pesticides. This study aimed to obtain the concentration of Tinospora crispa L. capable of controlling the Pomacea sp. in riceplant. This research was conducted at  plant pest laboratory, Faculty of Agriculture, University of Riau and in the experiments farm of the  Faculty of Agriculture University of Riau.This research using a completely randomized design (CRD), which consist of 5 treatments and 4 replications. There are  extracts Tinospora crispa L.  0 g/l of water, 25 g/l of water, 50 g/l of  water, 75 g/l of water, 95 g/l of water. Concentration of Tinospora crispa L. 75 g/l of  water is able to control Pomacea sp. The result indicated that concentration of 75 g/l of water can cause initial time of death is 12 hours after application,   LT50reach  in  28.25 hours and total mortality 86,99%.   Keyword: Oryza sativa L., Pomacea L., Tinospora crispa L.
PENYULUHAN DAN BIMBINGAN AKUNTANSI PRAKTIS PADA UMKM USAHA DAGANG DI SUKARAMAI TRADE CENTER PEKANBARU RIAU Rona Naula Oktaviani; Devi Kurniawati; Firdaus AR; Aswin Putra
JURNAL PENGABDIAN MASYARAKAT: IJTIMA' Vol. 1 No. 1 (2024): Apr 2024
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijtima.2024.16766

Abstract

This Community Service (PKM) was carried out at the Sukaramai Trade Center (STC) Pekanbaru Riau. Limited knowledge of MSMEs in terms of keeping financial records or bookkeeping. So, the aim of this PKM is to provide knowledge and improve the abilities of MSMEs at STC in recording and managing the finances of their trading businesses. The method used is that the PKM team visits MSMEs directly to their respective shops with (socialization, discussions, and providing pocket books). The conclusion of this service shows that PKM activities have been successfully implemented and achieved significant results, as published in the Riau Pos.co Online Mass Media and have had a positive impact on MSMEs at STC and opened up opportunities for further service activities in the future.
The Effect of Employee Engagement and Quality of Work Life on Employee Performance with Organizational Citizenship Behavior as an Intervening Variable Devi Kurniawati; Muryati; Survival
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This study aims to obtain empirical evidence of the effect of employee engagement and quality of work life on employee performance with organizational citizenship behavior as an intervening variable. The population in this study were all employees at the Probolinggo Regional Inspectorate, totaling 122 employees. The determination of the number of samples using the slovin formula, which is 94 people. The data analysis technique used in this study is Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS software version 4.0. The results of the study show that although employee engagement is getting stronger, it is not able to encourage increased employee performance. Better employee engagement is able to encourage increased organizational citizenship behavior. Better quality of work life is able to encourage increased employee performance. Better quality of work life is able to encourage increased organizational citizenship behavior. Higher organizational citizenship behavior is able to encourage increased employee performance. Organizational citizenship behavior plays a role in fully mediating the influence of employee engagement on employee performance. Organizational citizenship behavior plays a role in partially mediating the influence of quality of work life on employee performance.
PENERAPAN PENDEKATAN CULTURALLY RESPONSIVE TEACHING (CRT) UNTUK MENINGKATKAN HASIL BELAJAR KOGNITIF PADA MATERI BANGUN DATAR DI KELAS V SEKOLAH DASAR Devi Kurniawati; Lilis Supratman; Nurul Fajria; Elisabeth Nova Ekasari Fallo
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.30421

Abstract

This study aims to describe the improvement in cognitive learning outcomes ofstudents in flat shape material using the Culturally Responsive Teaching (CRT)approach. This study is a classroom action research (CAR) which has stages; a)Planning; b) Implementation; c) Observation; d) Reflection, with the researchsubjects being all 22 fifth grade students. Data collection in this study wasconducted using observation and tests in the form of students' cognitive learningoutcomes. The research was conducted in two cycles, with Cycle I consisting ofone meeting and Cycle II consisting of one meeting. The results of the studyshowed an increase in cognitive learning outcomes in the subject of flat shapesusing the CRT approach, as seen from the achievement of scores that met theclass completion criteria from Cycle I to Cycle II. The cognitive learning outcomesof students in the pre-cycle showed a score of 18.18%, which increased to 72.72%in Cycle I, and finally reached 86.36% in Cycle II. Based on these findings, it canbe concluded that the CRT approach is effective in improving students' cognitivelearning outcomes in flat shape material.
Co-Authors Aswin Putra Elisabeth Nova Ekasari Fallo Firdaus AR J. Hennie Laoh Lilis Supratman Muryati Nurul Fajria Oktaviani, Rona Naula Rusli Rustam Sri Restuti Survival