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MEMPREDIKSI NIAT KEWIRAUSAHAAN: PENERAPAN THE THEORY OF PLANNED BEHAVIOR Hanif Rani Iswari; Choirul Anam; Wiwin Purnomowati; Survival; Dian Candra Dewi
Jurnal Manajemen dan Bisnis Kreatif Vol 8 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v8i1.2962

Abstract

ABSTRAK Tujuan makalah ini adalah menjelaskan sebab akibat antara theory of planned behavior dengan entrepreneurial intentions. Pendekatan ekplanatory dengan populasi dan sampel mahasiswa Fakultas Ekonomi dan Bisnis Universitas Widyagama Malang sebanyak 220 responden menggunakan teknik random sampling. pengumpulan data menggunakan kuesioner. sedangkan alat analisis menggunakan software Smart-PLS 3. Temuan penelitian pertama menunjukkan bahwa attitude toward entrepreneurship berpengaruh signifikan positif terhadap entrepreneurial intentions. Kedua, subjective norms berpengaruh signifikan positif terhadap entrepreneurial intentions. Ketiga, subjective norms berpengaruh signifikan positif terhadap entrepreneurial intentions Kata kunci: theory of planned behavior, attitude toward entrepreneurship, subjective norms, perceived behavioral control, entrepreneurial intentions ABSTRACT The purpose of this paper is to explain the causation between the theory of planned behavior and entrepreneurial intentions. The explanatory approach with the population and sample of students of the Faculty of Economics and Business, Widyagama University of Malang as many as 220 respondents used random sampling techniques. data collection using questionnaires. while the analysis tool uses Smart-PLS 3 software. The findings of the first study show that attitude towards entrepreneurship has a significant effect on entrepreneurial intentions. Second, subjective norms have a significant effect on entrepreneurial intentions. Third, subjective norms have a significant effect on entrepreneurial intentions Keywords: theory of planned behavior, attitude toward entrepreneurship, subjective norms, perceived behavioral control, entrepreneurial intentions
PENINGKATAN KUALITAS DAN EFISIENSI PRODUKSI DAIFUKU MOCHI QUEEN MELALUI INOVASI TEKNOLOGI Fairuzabadi, Ahmad; Fadilah, Mega Fianita; Pawestri, Hartini Prasetyaning; Wahyudi, Untung; Survival; Wijaya, Irsyad Maulana
Conference on Innovation and Application of Science and Technology (CIASTECH) Vol. 7 No. 1 (2024): CIASTECH 2024 Potensi dan Dampak Artificial Intelligence (AI) di Era Society 5.
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/ciastech.v7i1.6979

Abstract

UMKM Daifuku Mochi Queen merupakan usaha kecil yang berfokus pada penjualan jajanan khas Jepang, mochi, dengan berbagai varian isian seperti buah-buahan segar dan fla aneka rasa. Dalam proses produksinya, UMKM ini menghadapi tantangan efisiensi, terutama dalam pengulenan adonan yang masih dilakukan secara manual dan memakan waktu. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas dan efisiensi produksi melalui inovasi teknologi berupa pengadaan mesin penguleni adonan. Implementasi dari mesin ini berhasil meningkatkan efisiensi waktu pengulenan, yang sebelumnya membutuhkan 15 menit untuk 1,5 kg adonan, menjadi hanya 7 menit, atau peningkatan efisiensi sebesar 53%. Selain itu, penggunaan mesin ini juga meningkatkan konsistensi hasil adonan, yang berdampak positif pada kualitas produk mochi. Analisis lebih lanjut menunjukkan bahwa inovasi ini tidak hanya mengurangi beban kerja karyawan, tetapi juga membuka peluang peningkatan kapasitas produksi harian. Dampak dari program ini dirasakan langsung oleh mitra melalui percepatan proses produksi, yang mendukung peningkatan daya saing UMKM Daifuku Mochi Queen di pasar lokal.
Effect of Competence on Career Development and Implication for Organizational Commitment Shinta Dewi Suprayitno; Survival; Dharmayanti Pri Handini
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.37

Abstract

Every employee might have different competence. The incompatibility between this competence and the job responsibility could influence career development and loyalty. Any public institution must deal with this issue to improve human resource quality. The purpose of this study is to examine the effect of competence on organizational commitment and to find out the implication of this effect for organizational commitment of BLU Education Personnel of Non-Civil Servants at the Health Polytechnic of the Health Ministry in Malang. Population of this study includes 53 individuals. Probablity sampling is used as sampling method with proportional simple random sampling as sampling technique. The size of sample is determined with Slovin Formula which produces 35 respondents. Data collection technique involves observation, interview, and questionnaire. Data analysis employs Smart Partial Least Square (PLS) software. Several results are obtained from this study. Competence has positive and significant effect on career development. Competence also has positive and significant effect on organizational commitment. Career development has positive and significant effect on organizational commitment. Competence has positive and significant effect on organizational commitment with the mediation of career development.
Market Retribution Market Potential Analysis in Malang City Mulyono; Survival
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.46

Abstract

The factors that determine the success of collecting market levies are the number of traders, the area of ​​kiosks, stalls and open grounds, rates and the collection performance (efficiency and effectiveness of collection) of market levies. Because more and more people are taking advantage of regional government services, regional revenues from levies are also increasing. This can be seen from the economic development of the Malang City area, therefore the presence of traders greatly influences the effectiveness of market levy receipts. The aim of the work on preparing this potential market levy analysis document is to: 1) Examine current market management patterns based on relevant regulations or policies. 2) Identify and study the pattern of determining levies or rents on markets based on market classification in order to measure more optimal levels of income. This type of research is policy research which aims to explore various information related to market service fees in order to provide recommendations for policy making for regional (market) asset management. The analysis technique in this research uses descriptive statistical analysis techniques. The research results show that optimization of sources of Regional Original Income (PAD), including market levies, needs to be carried out to improve the regional financial capacity of Malang City. What can be done immediately is to intensify existing regional income objects or sources, especially through the use of information technology.
The Role of Organizational Support Perceived as a Moderation of the Influence of Competencies and Work Ethic on Job Satisfaction Fina Nur Kholisah; Survival; Mulyono
Journal of Management Research and Studies Vol. 2 No. 1: January - June (2024)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v2i1.52

Abstract

The aim of this research is to empirically determine the role of perceived organizational support as a moderator of the influence of competence and work ethic on job satisfaction among PT employees. Amartha Micro Fintek Malang Branch. This research is positivism research, with the type of research being explanatory research. The population in this study were all employees of PT. Amartha Mikro Fintek Malang Branch, totaling 53 people. The number of samples in this study was determined based on total sampling. The data analysis technique used in this research is Partial Least Square-Structural Equation Modeling (PLS-SEM) with the SmartPLS application. The research results show that competence can increase job satisfaction. Work ethic can increase job satisfaction. Perceived organizational support can increase job satisfaction. Competency is able to increase job satisfaction moderated by the perceived organizational support of employees. Work ethic is able to increase job satisfaction moderated by perceived organizational support
The Effect of Price and Service Quality on Repeat Purchases and Implications for Customer Loyalty Aloysius Ray Julian Kusdiantoro; Rahayu Puji Suci; Survival
Journal of Management Research and Studies Vol. 2 No. 1: January - June (2024)
Publisher : Optima Science

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Abstract

This study attempts to test a model developed to explain the effect of price and service quality on repeat purchases and its implications on customer loyalty at PT. Global Jet Express. The research method used is descriptive quantitative with the population of all consumers who have used the services of PT. Global Jet Express and sample determination in this study based on the opinion of Ferdinand (2006) suggest that the sample size depends on the number of indicators used in all variables multiplied by 5 to 10. The sample obtained amounted to 90 with the characteristics of consumers who at least made two purchases. The analytical techniques in this study used descriptive and inferential statistical analysis techniques. The results showed that the appropriate price could not increase customer loyalty. Good service quality cannot increase customer loyalty. An appropriate price can increase repeat purchases. Good quality service can increase repeat purchases. Repurchases can increase customer loyalty. Appropriate pricing can affect customer loyalty mediated by repeat purchases. Good service quality can affect customer loyalty mediated by repeat purchases.
The Effect of Competence and Workload on Employee Performance Mediated by Work Motivation Yohana Riyantisa; Survival
Journal of Management Research and Studies Vol. 2 No. 1: January - June (2024)
Publisher : Optima Science

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Abstract

This research aims to empirically test and prove the role of competency and workload on employee performance which is mediated by the work motivation of library employees at the Malang Raya Library and Archives Service. Theoretically, the results of this research are expected to enrich and complete the body of knowledge in the field of strategic management, so that it can be useful for academics and practitioners. This research is explanatory research that tests and explains research variables using a quantitative approach with survey methods and using the Structural Equation Modeling model with Partial Least Squares (SEM-PLS) version 4. The population in this research is library employees at the Malang Library and Archives Service Raya, numbering 50 people. The size or number of samples in this research was determined based on the theory developed by Slovin with a value of e = 5% so that a sample of 50 people was obtained. The results of this research show that employee competence has a direct positive impact on work motivation and employee performance. Work motivation also acts as a link between employee competence and performance. However, workload does not have a direct influence or through work motivation on employee performance. Therefore, it is necessary to focus on developing employee competency and efforts to increase work motivation to optimize employee performance, while managing workload effectively is also important for employee welfare.
The Effect of Price and Brand Image on Purchase Decision Moderated Digital Marketing Angel Luky Permatasari; Survival; Wahju Wulandari
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This study to test a model develop to explain the effect of price and brand image on purchase decision with moderated digital marketing at mobile legends user in Malang City. This study aims to provide a deeper understanding of the factors that influence purchasing decisions in the online gaming industry, especially mobile legends games for mobile legends game users in Malang. By analyzing the influence of price and brand image on purchasing decisions moderated by digital marketing. This study use a survey method with a quantitative research method. This study uses primary data. Primary data is data collected directly by researchers from their sources The analytical techniques in this study used descriptive and inferential statistical analysis techniques. The research results show that (1) Good prices cannot increase purchasing decisions. (2) An excellent brand image can improve purchasing decisions. (3) Good digital marketing can improve purchasing decisions. (4) Good prices cannot increase purchasing decisions with Digital Marketing mediator. (5) A good brand image cannot improve purchasing decisions with Digital Marketing mediator.
The Influence of Service Quality and Trust on Mediated Loyalty Customer Satisfaction Rizkha Hayunda Putri Ferenika; Survival; Dharmayanti Pri Handini
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This study aims to determine the influence of service quality and trust on customer loyalty, mediated by customer satisfaction. The study was conducted on customers of Pedis Care in Malang City. The population in this study consists of all customers who have used Pedis Care's services during the year 2023. The sampling technique used was total sampling, with a total of 76 respondents. Data collection was carried out through the distribution of questionnaires, and the data obtained were processed using Smart Partial Least Square (PLS) software. The results of the study indicate that service quality and trust have a positive and significant effect on customer satisfaction. Additionally, customer satisfaction positively and significantly influences customer loyalty. Furthermore, customer satisfaction is proven to mediate the effect of service quality and trust on customer loyalty. Therefore, it can be concluded that improving service quality and customer trust at Pedis Care can indirectly increase customer loyalty through enhanced customer satisfaction.
The Effect of Employee Engagement and Quality of Work Life on Employee Performance with Organizational Citizenship Behavior as an Intervening Variable Devi Kurniawati; Muryati; Survival
Journal of Management Research and Studies Vol. 2 No. 2: July - December (2024)
Publisher : Optima Science

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Abstract

This study aims to obtain empirical evidence of the effect of employee engagement and quality of work life on employee performance with organizational citizenship behavior as an intervening variable. The population in this study were all employees at the Probolinggo Regional Inspectorate, totaling 122 employees. The determination of the number of samples using the slovin formula, which is 94 people. The data analysis technique used in this study is Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS software version 4.0. The results of the study show that although employee engagement is getting stronger, it is not able to encourage increased employee performance. Better employee engagement is able to encourage increased organizational citizenship behavior. Better quality of work life is able to encourage increased employee performance. Better quality of work life is able to encourage increased organizational citizenship behavior. Higher organizational citizenship behavior is able to encourage increased employee performance. Organizational citizenship behavior plays a role in fully mediating the influence of employee engagement on employee performance. Organizational citizenship behavior plays a role in partially mediating the influence of quality of work life on employee performance.