Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Ilmiah Wahana Pendidikan
Angelica, Maria
Unknown Affiliation
Religion Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Community-Based Social Marketing Strategy in Kampung Cibunut Berwarna: Advancing Edutourism in a Sustainable Circular Economy Hermawan, Daniel; Trivena Muabuai, Ribka; Angelica, Maria; Markus, Monica; Nurfatha, Dianajmi; Suryajaya Eltanto, Kevin; Salman Praja, Rinaldhi; Sariputta, Stephen
JSP (Jurnal Ilmu Sosial dan ilmu Poltik) Vol 28, No 2 (2024): November
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsp.95867

Abstract

This paper proposes a community-based social marketing model and outlines its role and methodology in developing a sustainable circular economy within internal brand-building. It broadens community- based social marketing by incorporating diverse education tourism (edutourism) activities within a sustainable circular economy, extending beyond traditional literature. Adopting a case study using an open-ended phenomenological approach, we collected data through five in-depth interviews and a focus group discussion. The participants were community leaders and members engaged in sustainable circular economy development in Kampung Cibunut Berwarna, Bandung, Indonesia. Additionally, we analysed related documents, including archival records and descriptions of internal processes, to complement the primary data. The findings provide empirical insights into change mechanism in community-based social marketing. Notably, visionary leaders, the ripple effect of edutourism, and content as a branding emblem help integrate sustainable circular economy behaviour into edutourism. While this study provides valuable insights into the practices in the research site, the case study may limit generalisability to larger areas and different societal challenges. Future research should test these propositions in diverse geographical contexts.
Evaluasi Keunggulan Kompetitif Klinik Kecantikan AYU Menggunakan Value Chain Analysis Angelica, Maria; Bachtiar, Emil
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 8.B (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk mengavaluasi aktivitas Klinik Kecantikan AYU menggunakan analisis Value Chain untuk melihat keunggulan kompetitifnya. Metode ini membantu mengidentifikasi aktivitas utama dan pendukung yang menciptakan nilai, serta mengevaluasi efektivitas sumber daya dan kapabilitas klinik dalam menghadapi persaingan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dengan meneliti menggunakan wawancara mendalam dan observasi terhadap kinerja, proses, dan sistem. Hasil penelitian menunjukkan bahwa keunggulan kompetitif Klinik AYU ada pada aktivitas utama pada sales & marketing serta pada service, sedangkan pada aktivitas pendukungnya terdapat pada Human Resource Management yang didukung dengan kolaborasi dengan e-commerce, pelayanan berkualitas, serta pengelolaan sumber daya manusia yang adaptif. Namun masih banyak pengembangan yang harus dilakukan sehingga penelitian ini merekomendasikan penguatan strategi pemasaran berbasis data, pengembangan teknologi layanan, dan peningkatan kapabilitas sumber daya manusia untuk mencapai keunggulan berkelanjutan.
Co-Authors Bachtiar, Emil Hermawan, Daniel Markus, Monica Nurfatha, Dianajmi Salman Praja, Rinaldhi Sariputta, Stephen Suryajaya Eltanto, Kevin Trivena Muabuai, Ribka