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Hermawan, Daniel

Universitas Katolik Parahyangan

Author-ID : 1735653

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Buyer’ Black Box Model Change in COVID-19 Pandemic Daniel Hermawan
International Journal of Business Studies Vol 5 No 2 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i2.173

The COVID-19 pandemic has changed the structure of human life globally, starting from the social, economic, political, health aspects, and so on. This study attempts to map the impact of changes in Generation Z consumer behavior in the period before and after the COVID-19 pandemic took place with the black box model in 3 stages, namely stimuli, transformers, and responses. The study was conducted on 186 undergraduate students with an age range of 17-24 years in measuring changes in 3 aspects, namely consumption patterns, entertainment, and basic necessities. The research model uses mixed methods with concurrent models, through the type of concurrent triangulation strategy. The results showed that there was a significant change in consumption and entertainment patterns in terms of the selection of purchasing methods and processes. Surprisingly, the pattern of shopping for basic necessities tends to not experience significant changes and contrasts with the media coverage of panic buying.

Asuransi dan Pandemi Covid-19: Peran Persepsi Konsumen dalam Keputusan Pembelian Ellen Cenora; Daniel Hermawan
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1033

Consumer perception is a view or thought process used to make decisions in buying products or services that will be consumed. One of them is in purchase of insurance. This study aims to determine the influence of consumer perception on insurance purchase decisions at PT. Prudential Life Assurance during the Covid-19 pandemic in Bandung. This consumer perception is divided into 6 dimensions consisting of store image, product quality, price, promotion, service quality, and value. This research method uses quantitative. The population in this study are all Prudential customers who live in Bandung. The sampling technique used is non-probability sampling with purposive sampling type with a sample size of 100 people. Data was collected by means of a questionnaire. The data analysis technique used is multiple linear regression analysis. The results of the study showed that consumer perception had a positive and significant effect on purchase decision. The dimension of service quality has a significant effect on purchase decision, while the dimensions of store image, product quality, price, promotion, and value have no significant effect on purchase decision. The dimension of service quality is the dimension of the consumer perception variable which dominantly influences purchase decision

Loyalitas Pelanggan RC Motogarage Bandung: Peran Pengalaman Pelanggan Dalam Masa Pandemi Covid-19 Mesakh Abednego Setiawan; Daniel Hermawan
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.1134

Customer experience is one indicator of the success of the services provided by the company. The concept of customer experience not only provides a unique experience, but is also positive, memorable, and creates long-term relationships. The study was conducted at RC Motogarage, a premium helmet shop in Bandung to analyze the role of customer experience in creating customer loyalty during the Covid-19 pandemic. This study aims to analyze the effect of customer experience on customer loyalty at RC Motogarage Bandung. This research uses quantitative methods with analytical descriptive types. Data collection techniques using a questionnaire. Sampling was done through purposive sampling as many as 112 respondents with the criteria of having visited and bought products at RC Motogarage Bandung. The results showed that the dimensions of Sense, Feel, Think, and Relate had a significant effect on customer loyalty at RC Motogarage Bandung, while the Act dimension did not significantly affect customer loyalty at RC Motogarage Bandung. Simultaneously, RC Motogarage Bandung succeeded in creating a customer experience during the Covid-19 pandemic.

The Role of Personal Branding and Customer Experience at Warung Kopi Asiang Pontianak Michael Swintio Halim; Daniel Hermawan*
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: The purpose of this research is to analyze the role of personal branding and customer experience at Warung Kopi Asiang Pontianak. Design/methodology/approach: The method used is a quantitative method using questionnaire to 100 respondents with convenience sampling technique. Findings: The results showed that customer experience have a contribution in purchase decision at Warung Kopi Asiang Pontianak. However, personal branding that build based on Asiang as owner no give significant contribution in purchase decision. Research limitations/implications: This research is limited to Warung Kopi Asiang in Pontianak. Practical implications: This research can give a comprehensive perspective about personal branding and customer experience in heritage coffee shop. Originality/value: This paper is original. Paper type: Research paper.

The Rise of E-Learning in COVID-19 Pandemic in Private University: Challenges and Opportunities Daniel Hermawan
IJORER : International Journal of Recent Educational Research Vol. 2 No. 1 (2021): January
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v2i1.77

The COVID-19 pandemic which is occurring all over the world indeed has many negative impacts in various aspects. On the other hand, the COVID-19 pandemic aroused the use of e-learning which has been seen as a complementary medium in the education process in Indonesia. This research aims to explore the challenges and opportunities felt by students in private university by implementing e-learning as an innovative learning method in the future. Through the mixed method approach, it can be concluded that e-learning can be accepted as an educational solution in dealing with the COVID-19 pandemic, but it still requires improvements in terms of comfort, infrastructure, and absorption of knowledge so that e-learning does not merely move classrooms into digital classrooms, but also provides a holistic experience that makes it easier for students to learn and gain knowledge. Research provide student perspectives in undergoing e-learning which is expected to be a recommendation for universities to provide a good e-learning experience. In addition, there is an evaluative step for the lecturer in optimally optimizing e-learning design.

ANALISIS LOYALITAS PELANGGAN PADA TIMEZONE BANDUNG INDAH PLAZA Daniel Hermawan; Yoke Pribadi Kornarius
TRANSAKSI Vol 11 No 1 (2019): TRANSAKSI
Publisher : Program Studi Ilmu Administrasi Bisnis, FIABIKOM, Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kompetisi yang ketat antar pemain bisnis arena bermain membuat tingkat loyalitas pelanggan Timezone Bandung Indah Plaza mengalami penurunan yang signifikan. Promosi penjualan “Bonus Saldo Up To 100%” menjadi solusi yang dipilih Timezone Bandung Indah Plaza karena dianggap mampu meningkatkan loyalitas pelanggan, sekaligus mengukuhkan kembali Timezone sebagai market leader di industri arena bermain. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh promosi penjualan “Bonus Saldo Up To 100%” terhadap tingkat loyalitas pelanggan Timezone Bandung Indah Plaza. Metode penelitian dilakukan secara kuantitatif melalui survei dan jenis penelitian tergolong eksplanatif. Data diolah dengan teknik analisis regresi linear sederhana untuk mengetahui pengaruh promosi penjualan “Bonus Saldo Up To 100%” terhadap tingkat loyalitas pelanggan Timezone Bandung Indah Plaza. Berdasarkan hasil pengolahan data, diperoleh hasil bahwa efektivitas promosi penjualan “Bonus Saldo Up To 100%” tergolong tinggi dengan nilai 4,04. Sementara itu, tingkat loyalitas pelanggan Timezone Bandung Indah Plaza juga tergolong tinggi dengan nilai 3,60. Diperoleh juga persamaan regresi linear sederhana Ŷ = 16,266 + 0,879X yang berarti setiap peningkatan promosi penjualan sebesar 1 akan meningkatkan loyalitas pelanggan sebesar 0,879. Nilai koefisien determinasi atau R square sebesar 0,399 atau 39,9%. Hal ini menunjukkan bahwa promosi penjualan memberikan kontribusi terhadap loyalitas pelanggan Timezone Bandung Indah Plaza sebesar 39,9%. Nilai koefisien korelasi yang diperoleh sebesar 0,631 yang tergolong dalam kategori kuat. Sehingga dapat disimpulkan bahwa terdapat hubungan yang kuat antara promosi penjualan “Bonus Saldo Up To 100%” dengan loyalitas pelanggan Timezone Bandung Indah Plaza.

Analisis Strategi Pemasaran Konten Kampoeng Radjoet Michelle Santi Kurniawan; Daniel Hermawan
Journal of Applied Business Administration Vol 6 No 2 (2022): Journal of Applied Business Administration - September 2022
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v6i2.4268

Fashion is one of the characteristics of a person showing his lifestyle (life style), especially for women who are more concerned with appearance than men. The fashion trend that is back in popularity in 2020 is the knitted fashion trend, where the age range who likes knitting fashion starts from teenagers to the elderly. The impact of the Covid-19 pandemic has made knitted fashion trends have an effect on sales of Kampoeng Radjoet products because it is seen based on product innovations launched by Kampoeng Radjoet using the concept of handmade manufacture, as well as quality materials so that this knitted product becomes a positive value among the public. society, especially among young people who no longer view knitting as clothing for the elderly or the elderly, but make this knitting a fashion that has high value and is beautiful to look at. In addition, the existence of less intense competition has made Kampoeng Radjoet products a unique product so that sales during the Covid-19 period have increased compared to before. This research aims to analyze the content marketing strategy of Kampoeng Radjoet that has been carried out and its effect on the level of sales. The research method used is qualitative research methods. The data collection technique used is using 4 kinds of data collection techniques, namely observation, interviews, documentation, and triangulation/combination. The triangulation/combined technique used consists of 3 techniques, namely, participatory observation, in-depth interviews, and documentation. The results of the study show that the content marketing strategy carried out by Kampoeng Radjoet has had an influence on sales, but there are still many shortcomings that need to be corrected, especially in the content marketing on social media that it uses.

SELL WITHOUT LYING: THE ROLE OF AUTHENTIC MARKETING AND STORYTELLING IN PENTINGSARI TOURISM VILLAGE Daniel Hermawan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.43861

Abstract. Pentingsari Tourism Village is a tourist village located in Umbulharjo Village, Cangkringan District, Sleman Regency, Special Region of Yogyakarta. As Indonesia's flagship village that has won various awards, both nationally and internationally, Pentingsari Tourism Village has had its ups and downs when opening up to tourists. Carrying the live-in concept, Pentingsari Tourism Village tries to offer the experience of living with the local community with local activities that can be followed, starting from exploring the village nature, cultural arts, and village economy. Through an exploratory study conducted, researchers found the role of authentic marketing and storytelling as local advantages that were developed by the Pentingsari Tourism Village to attract tourists. Authenticity, honesty, and carrying a narrative story in telling the background of the activities and activities carried out in the Pentingsari Tourism Village provide a special experience for visitors who come. This research is expected to provide inspiration for tourist villages with similar conditions to develop authentic marketing and storytelling according to the situation and conditions of their respective geographical areas based on local capabilities. Abstrak. Desa Wisata Pentingsari merupakan desa wisata yang terletak di Kelurahan Umbulharjo, Kecamatan Cangkringan, Kabupaten Sleman, Daerah Istimewa Yogyakarta. Sebagai desa unggulan Indonesia yang telah meraih ragam penghargaan, baik secara nasional maupun internasional, Desa Wisata Pentingsari mengalami pasang surut ketika membuka diri untuk wisatawan. Mengusung konsep live in, Desa Wisata Pentingsari mencoba menawarkan pengalaman hidup bersama masyarakat lokal dengan aktivitas lokal yang dapat diikuti, mulai dari eksplorasi alam desa, seni budaya, dan ekonomi desa. Melalui studi eksploratif yang dilakukan, peneliti menemukan peran authentic marketing dan storytelling sebagai keunggulan lokal yang dikembangkan Desa Wisata Pentingsari untuk menarik minat wisatawan. Keaslian, kejujuran, dan pembawaan kisah yang naratif dalam menceritakan latar belakang aktivitas dan kegiatan yang dilakukan di Desa Wisata Pentingsari memberi pengalaman tersendiri bagi pengunjung yang datang. Penelitian ini diharapkan dapat memberikan inspirasi bagi desa wisata dengan kondisi serupa untuk mengembangkan authentic marketing dan storytelling sesuai situasi dan kondisi dari wilayah geografis masing-masing dengan berbasis kapabilitas lokal.

The Influence of Guerrilla Marketing on Buying Interests in Indonesian Fashion Local Brands Karen Millennia Puspa Nugroho; Daniel Hermawan
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.37580

The modern age has had an impact on commercial sectors, particularly the fashion industry. There are already an increasing number of local brands that are in demand from the general public, particularly ladies. But the local fashion brand's marketing strategy is not wholly responsible for its success. The typical marketing strategy is now less effective due to technology innovation. Thus, a non-traditional strategy using digital marketing tools like web hunt can make it simpler for Indonesian fashion local products to be noticed and purchased by many people in various places. Therefore, the goal of this study is to analyse how guerrilla marketing has an impact on Indonesian consumers' shopping habits and local fashion brands. The quantitative approach combined with a descriptive analysis was the research methodology employed in this study. A survey of 103 respondents who fit the requirements for the data collecting process—product owners and potential customers of a regional fashion brand in Indonesia—was utilized to gather the information. The study's findings show that guerrilla marketing has an impact on Indonesian local fashion brands' consumer behaviour at the same time. However, in part, the emotional arousal factor has the greatest impact on consumers' purchasing decisions. Therefore, it may be said that guerrilla marketing has little effect on consumer behaviour.

Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach Karerin Narisa Putri; Daniel Hermawan
International Journal of Entrepreneurship, Business and Creative Economy Vol. 1 No. 1 (2021): January
Publisher : Research Synergy Foundation

In this research, we aim to explain how creative consultant use digital marketing and the success rate of this marketing strategy, since the digital marketing has improved business strategies to increase productivity and sales, especially during COVID-19 pandemic. Our study used qualitative method and we conduct interview and observation to collect the data. In this study, we use several analysis tools, such as EFE, CPM, IFE, SWOT, SPACE, IE, and QSPM, and our results showed that digital marketing strategy is quite effective from the point of view of promotional and advertising strategies carried out, even though not giving maximum profit as in pre-pandemic. Henceforth, creative consultant needs to use a market penetration strategy to improve their business performance.

Co-Authors Allikanaya, Primaura Meiracaesara Andika, Vania Claresta Angelica, Maria Beta Wijanarko Pranoto, Laurentius Darmanto, Rayner Evan Dumanauw, Josh Samuel Ellen Cenora Erlina Erlina Fahrurrozi, Naufal Andyka Felicia Devina Arum Andita Florentyna, Dyta Nadya Franklin Asido Rossevelt Fransiska Anita Subari Fransiska Anita Subari Fransiska Anita Subari Halim, Kevin Gunawan Helmi, Hamdi Here, Imanuel Alexander Jenifer, Jenifer Karamang, Ezra Karen Millennia Puspa Nugroho Karerin Narisa Putri Keisha Safina Syauta Li, Zhiwen Markus, Monica Mesakh Abednego Setiawan Michael Swintio Halim Michelle Santi Kurniawan Muzadi, Alifya Ainun Nurfatha, Dianajmi Nurhalimah, Naura Rosya Pratama, Rahmadiansyah Rangga, Paulus Pradipta Roni Tua Salman Praja, Rinaldhi Sariputta, Stephen Shafwan, Fauzan Indra Sihombing, Heriyandi Pandapotan Sihotang, Desjantri Silfitri Suryajaya Eltanto, Kevin Syayu Zhukhruffa Theresia Gunawan Tobing, Albert Mangapul Parulian Lumban Tonda, Yoseph Maxidiaz Corala Trivena Muabuai, Ribka Yoke Pribadi Kornarius

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