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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Al-Husna
Annisa, Rabiatul
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Religion Humanities Economics, Econometrics & Finance Social Sciences Other

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PENGENALAN DIGITAL MARKETING DALAM MENINGKATKAN PENGHASILAN IBU PEMBINAAN KESEJAHTRAAN KELUARGA (PKK) DI DESA TAPIS Nuraini, Nuraini; Prihatin, Titiek Aryati; Ramadhan, Fathur Rahman; Noor, Jelita Miranda; Annisa, Rabiatul
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15067

Abstract

Digital marketing is a marketing strategy that utilizes digital platforms to promote products or services to consumers. In the era of technology that continues to develop, digital marketing is one of the most effective and efficient methods in reaching the target market widely and quickly. One of the things that can increase sales is social media. The purpose of holding community service is to introduce digital marketing to PKK women in Tapis Village by providing socialization and digital marketing training. From the results of the discussion we got, the business run by PKK mothers was less than optimal because the only people who knew about their business were local residents who had not used online media in product marketing. Therefore, we carry out community service to provide socialization in the form of digital marketing to PKK mothers to increase sales of the products they produce. Keywords: digital marketing, PKK mother, social media
PENGENALAN DIGITAL MARKETING DALAM MENINGKATKAN PENGHASILAN IBU PEMBINAAN KESEJAHTRAAN KELUARGA (PKK) DI DESA TAPIS Nuraini, Nuraini; Prihatin, Titiek Aryati; Ramadhan, Fathur Rahman; Noor, Jelita Miranda; Annisa, Rabiatul
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15067

Abstract

Digital marketing is a marketing strategy that utilizes digital platforms to promote products or services to consumers. In the era of technology that continues to develop, digital marketing is one of the most effective and efficient methods in reaching the target market widely and quickly. One of the things that can increase sales is social media. The purpose of holding community service is to introduce digital marketing to PKK women in Tapis Village by providing socialization and digital marketing training. From the results of the discussion we got, the business run by PKK mothers was less than optimal because the only people who knew about their business were local residents who had not used online media in product marketing. Therefore, we carry out community service to provide socialization in the form of digital marketing to PKK mothers to increase sales of the products they produce. Keywords: digital marketing, PKK mother, social media
Tradisi Bapalas Bidan dalam Perspektif Psikologi dengan Teori Tindakan Beralasan Annisa, Rabiatul; Komalasari, Shanty
Jurnal Al-Husna Vol. 5 No. 3 (2024): Desember 2024
Publisher : Islamic Psychology Study Program, Faculty of Ushluddin and Humanities, UIN Antasari Banj

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/jah.v5i3.10657

Abstract

Tradisi bapalas bidan adalah tradisi yang dilakukan pasca melahirkan. Tradisi ini merupakan pemberkatan yang dilakukan oleh bidan kepada bayi dan ibunya. Meskipun saat ini zaman sudah modern yang mana banyak orang mulai meninggalkan tradisi atau adat istiadat yang diwariskan oleh leluhur. Namun di Kabupaten Hulu Sungai Utara Provinsi Kalimantan Selatan, tradisi ini masih ramai dilakukan oleh masyarakat. Tujuan dalam penelitian ini adalah untuk mengetahui manfaat, dampak psikologis dan proses tradisi bapalas bidan di Kabupaten Hulu Sungai Utara Provinsi Kalimantan Selatan. Penelitian ini merupakan penelitian kualitatif deskriptif dengan pendekatan fenomenologi. Dari hasil penelitian diperoleh bahwa ada beberapa istilah lain untuk menyebutkan tradisi bapalas bidan, salah satunya adalah batapung tawar. Tradisi bapalas bidan bermanfaat untuk mengurangi rasa sakit di badan akibat proses melahirkan dan menjadi ajang silaturahmi si ibu yang baru melahirkan dengan para tetangga sebab selama 40 hari pasca melahirkan tidak diperbolehkan keluar rumah. Diketahui juga bahwa terdapat perasaan terharu, senang dan tenang saat melakuka tradisi ini. Dalam prosesnya, tradisi memiliki 4 tahapan yaitu: kegiatan pijat, batutungkal, do’a dan makan bersama.
Co-Authors Noor, Jelita Miranda Nuraini Nuraini Prihatin, Titiek Aryati Ramadhan, Fathur Rahman Shanty Komalasari, Shanty