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All Journal Neo-Bis Sains Manajemen:Jurnal Manajemen UNSERA Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Journal of Economics, Business, and Government Challenges International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) IIJSE
Nuruni Ika Kusuma Wardhani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 12 Documents Claim Missing Document
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INFLUENCE OF PRODUCT ATTRIBUTES AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR OF XIAOMI SMARTPHONE USERS Faishal Ardiansyah; Nuruni Ika Kusuma Wardhani
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1174

Abstract

The high number of smartphone users in Indonesia has made the country a potential target market for smartphone companies. This makes consumers in this sector more selective in choosing a smartphone brand. This selective behavior of consumers is a sign that there can be brand switching behavior by consumers due to unfulfilled consumer needs and desires. This study aims to determine the effect of Product Attributes and Variety Seeking on Brand Switching Behavior of Xiaomi smartphone by UPN Veteran East Java students. This study uses a quantitative method using 81 people as a research sample. The number of respondents was determined using a non-probability sampling method with purposive sampling technique. The data collection method was carried out through conventional questionnaire distribution and measured using a Likert scale. The analytical tool used in this research is Partial Least Square (PLS). The results of this study indicate that the variables of product attributes and variety seeking have a significant influence on brand switching of Xiaomi smartphone brands by students of the National Development University "Veteran" East Java.
An Analysis of Repurchase Intention Toward Lemonilo Instant Noodles in Surabaya Risma Qurrotu Aini; Nuruni Ika Kusuma Wardhani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10774

Abstract

The growing societal shift toward wellness trends has driven alterations in dietary habits, particularly the rising demand for wholesome instant noodle alternatives like Lemonilo. Nonetheless, identifying the elements that affect consumer loyalty and repeat purchases is critical within this fiercely contested sector. Consequently, this investigation intends to evaluate how product excellence and cost awareness impact buyers' intent to repurchase Lemonilo instant noodles in Surabaya. This research utilized a quantitative framework featuring an explanatory approach. Information was gathered via surveys administered to 110 selected participants through purposive sampling, targeting individuals aged 17 and above residing in Surabaya who had previously bought Lemonilo items. The col1ected data underwent ana1ysis uti1izing the Partia1 Least Squares Structura1 Equation Mode1ing (PLS-SEM) approach, executed via SmartPLS. The outcomes demonstrate that product excellence exerts a favorable and meaningful impact on the willingness to repurchase. Similarly, cost awareness also significantly and positively affects repeat purchase intentions. Additionally, cost awareness emerged as a more critical determinant compared to product excellence. These insights indicate that sustaining competitive pricing models and elevating product excellence are vital to boosting buyer commitment toward Lemonilo instant noodles in Surabaya.
Co-Authors Dicky Ardina Putra Faishal Ardiansyah Gama Putra Brahmanta Hery Pudjo Prastyono Marsha Safadilla Yuniar Martha Hendrati, Ignatia Muhammad Ricki Yohanes Nur Rochmah Yulianita Putri Sekar Putih Risma Qurrotu Aini Sishadiyati Sri Wisnu Diah I. P Wilma Cordelia Izaak