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MSME Assistance Through Tempe Product Branding by Opinionjo Village Purwodadi Yuwita, Nurma; Solihah, Nikmatus; Sakdiyah, Anis Fatus
Amalee: Indonesian Journal of Community Research and Engagement Vol 5 No 2 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i2.5863

Abstract

Tempe in Parerejo Village, Purwodadi, Pasuruan, has good potential; therefore, in addition to making raw Tempe, Tempe artisans also innovate by processing it into various products, such as tempe chips and Tempe pudding. However, it is known that the problems MSMEs face in Parerejo Village, Purwodadi, are in the promotional media that could be more attractive, and there is a need for more understanding of business actors regarding branding. Community service through mentoring MSMEs aims to empower MSME actors in Parerejo Village and increase public knowledge about branding strategies. The method in this service is CBR (Community Based Research). The results of community service through this mentoring can impact the MSME community in Parerjo-Purwodadi Village by increasing Brand Awareness, building brand image, having an online MSME community, and increasing sales. After this mentoring, MSME participants gain insight into the concept of branding, which can increase product appeal and use relevant advertising techniques to reach a wider audience. Through interactive sessions and direct practice, participants learn how to brand products and utilize digital platforms, including social media.
IMPLEMENTATION OF ARABIC LEARNING STRATEGIES THROUGH SHOBAHUL LUGHOH ACTIVITIES AT MTS AL HIDAYAH JATIGUNTING WONOREJO Solihah, Nikmatus; Syaifullah, Syaifullah; Nurrokhmatulloh, Nurrokhmatulloh
Thariqah Ilmiah: Jurnal ilmu-ilmu kependidikan & Bahasa Arab Vol 13, No 1 (2025): THARIQAH ILMIAH: JURNAL ILMU-ILMU KEPENDIDIKAN DAN BAHASA ARAB
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/thariqahilmiah.v13i1.15586

Abstract

This study aims to describe the implementation of Arabic learning strategies through Shobahul Lughoh activities at MTs Al Hidayah Jatigunting Wonorejo, as well as to determine students' Arabic language skills as a result of the application of these strategies. The research method used is descriptive qualitative approach, with data collection techniques in the form of observation, interviews, and other supporting documentation. The results show that Shobahul Lughoh activities are carried out regularly every morning before learning begins, by involving all students in the practice of speaking Arabic through dialog, daily vocabulary, and simple expressions. This strategy is proven to be able to increase students' confidence, active participation, and speaking ability in Arabic, resulting in a conducive, communicative, and enthusiastic learning environment. This research also shows that language habituation through daily practice is effective in building students' communicative competence. Thus, the implementation of Shobahul Lughoh is one of the good and sustainable strategies in improving the quality of Arabic language learning at the madrasah tsanawiyah level.
MSME Assistance Through Tempe Product Branding by Opinionjo Village Purwodadi Yuwita, Nurma; Solihah, Nikmatus; Sakdiyah, Anis Fatus
Amalee: Indonesian Journal of Community Research and Engagement Vol. 5 No. 2 (2024): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v5i2.5863

Abstract

Tempe in Parerejo Village, Purwodadi, Pasuruan, has good potential; therefore, in addition to making raw Tempe, Tempe artisans also innovate by processing it into various products, such as tempe chips and Tempe pudding. However, it is known that the problems MSMEs face in Parerejo Village, Purwodadi, are in the promotional media that could be more attractive, and there is a need for more understanding of business actors regarding branding. Community service through mentoring MSMEs aims to empower MSME actors in Parerejo Village and increase public knowledge about branding strategies. The method in this service is CBR (Community Based Research). The results of community service through this mentoring can impact the MSME community in Parerjo-Purwodadi Village by increasing Brand Awareness, building brand image, having an online MSME community, and increasing sales. After this mentoring, MSME participants gain insight into the concept of branding, which can increase product appeal and use relevant advertising techniques to reach a wider audience. Through interactive sessions and direct practice, participants learn how to brand products and utilize digital platforms, including social media.