Claim Missing Document
Check
Articles

Found 2 Documents
Search

Strategi Pemko Medan dalam Mempertahankan Istana Maimun sebagai Ikon Wisata Kota Medan Fadilah, Nurhikmah; Saritza, Zahra; Aulia, Fadlan; Fachri, M; Yusriani, Irma
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 3 No. 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.434

Abstract

The tourist icon is one of the signs that characterizes a particular area. Each region must have its own tourist icon. One of them is the city of Medan, which has a tourit icon, the Maimoon Palace or what is commonly called the Deli Sultanate Palace. Is one of the icons of the country. To find out the strathey of Pemko Medan in mainting the Maimun palace, researchers used qualitative methodes with a socio-cultural approach. The method used is in- depth interviews and documentation. From the results of the interview the strstegy adopted by Pemko Medan is to continue to promote the Maimoon Palace on various social media, or major events helid im the city of Medan. From the Maimoon palace self, ot major events held ini the city of Medan. From the Maimoon Palace itserlf , it is to. Maintain comfot and cleanliess at the Maimun Palace itself.
Pengaruh Perceived Quality of Product dan Perceived Quaility of Service terhadap loyalitas tamu di mediasi oleh kepuasan di The ZHM Premiere Hotel Padang Fachri, M; Abrian, Youmil
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 1 (2026): Jurnal Kajian Pariwisata dan BIsnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i1.88472

Abstract

The findings focus on the effects of perceived product quality (X1) and perceived service quality (X2) on guest loyalty (Y) and guest satisfaction (Z) as a mediating variable at The ZHM Premiere Hotel Padang. This study is classified as a quantitative descriptive study. The research approach used is causal-associative, while the data collection technique employed was a survey method. The sample consisted of 180 respondents who had stayed at least two nights or more. The results of the descriptive analysis indicate that (X1) perceived product quality falls into the “good” category (mean 4.04), (X2) perceived service quality is good (4.03), (M) guest satisfaction is good (4.15), and (Y) guest loyalty is good (4.13). In this study, data analysis was conducted using two methods: descriptive statistics and SEM-PLS. Meanwhile, hypothesis testing utilized t-statistics and p-values. Based on the findings, it was determined that: (1) Perceived product quality has a positive and significant impact on guest satisfaction. (t=4.070); (2) Perceived quality of service has a positive and significant impact on guest satisfaction (t=5.496) and Perceived quality of service has a large and significant impact on guest loyalty (t=2.606); (3) Guest satisfaction has a positive and significant influence on guest loyalty (t=5.567); (4) Perceived product quality does not have a direct effect on guest loyalty (t=0.866), but perceived product quality has a positive and significant effect on guest loyalty through the mediation of guest satisfaction (t=2.983); (5) Perceived service quality has a significant effect on guest loyalty both directly and through the mediation of guest satisfaction (t=4.028). All preliminary hypotheses proposed in this study were proven to be accepted except for the direct effect of X1 on Y.