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All Journal Maker: Jurnal Manajemen International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Indonesia Sosial Sains Research Horizon
Pratama, Alun
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ANALISIS VALUE CHAIN PADA MINIMARKET SURYAMU SUKOHARJO Pratama, Alun; Sholihah, Erlinda
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7 No 2 (2021): Volume 7 Nomor 2 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v7i2.343

Abstract

Value chain merupakan suatu instrumen yang digunakan untuk menganalisis keunggulan competitif dan menciptakan teknik yang tepat guna meningkatkan keunggulan tersebut. Pada tulisan ini Value Chain digunakan untuk menganalisis industri retail minimarket. Retail ialah akhir dari seluruh aktivitas pada saluran distribusi yang menghubungkan antara produsen dengan konsumennya dalam penjualan produk atau jasa. Retail yang dijadikan obyek analisis adalah Minimarket Suryamu, retail ini berada di Kabupaten Sukoharjo. Metode penelitian yang digunakan berupa metode deskriptifdengan menggunakan data primer yang didapatkan melalui observasi lapangan, wawancara dan dokumentasi. Hasil analisis yang didapatkan untuk meningkatkan keunggulan kompetitif adalah dengan memperbanyak variasi produk, karena dengan hal ini akan mempermudah pelanggan mencari barang yang diinginkan. Selain hal itu yang menjadi perhatian adalah memaksimalkan komunitas yang sudah ada dengan memenuhi setiap kebutuhannya. Adapun hal-hal yang patut untuk dipertahankan dan ditingkatkan adalah menambah jaringan distributor karena dengan menambah jumlah distributor produk akan mendapatkan harga lebih rendah dan akan merubah harga jual produk, tampilan toko, penggunaan teknologi, merincikan SOP dan pelayanan customer service.Kata kunci: value chain, ritel, keunggulan kompetitif
ANALYSIS OF STRATEGIES USED BY PT SEMEN INDONESIA TBK. IN ACHIEVING INTERNATIONAL MARKETING Pratama, Alun; Fiqri Fauzi, Akhdintyaz; Anggriani Siregar, Putri Harum; Rizkaputra, Fergiawan Alfianto
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.140

Abstract

This research discusses the role of international marketing strategy in the global expansion of PT Semen Indonesia Tbk using SWOT analysis. The research focuses on the utilization of the company's internal strengths, such as a positive reputation and integrated supply chain, in supporting expansion measures in international markets. The case study covers the acquisition of the Thang Long Cement plant in Vietnam, which expanded the company's market coverage in several countries including Vietnam, Singapore, and Bangladesh. Despite the success, political and legal risks in some countries posed challenges that needed to be addressed through risk diversification strategies and local partnerships. A deep understanding of cultural differences and consumer preferences in various markets was also identified as a key factor in achieving international marketing success for the company
Optimizing Visual Communication: An Interdisciplinary Approach of Semiotics and Management to Digital Presentation Platforms Kusuma Putri, Dyah Ayu Anta; Pratama, Alun
Jurnal Indonesia Sosial Sains Vol. 6 No. 9 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i9.1896

Abstract

In the digital era, presentation platforms such as Prezi, Canva, and PowerPoint have become fundamental instruments in professional and educational communication. However, their utilization is often confined to functional aspects, lacking a profound understanding of how each platform uniquely shapes and communicates meaning. This paper, written from an interdisciplinary perspective of linguistics (semiotics) and management, aims to comparatively analyze the semiotic affordances of these three platforms and explore their managerial implications for strategic communication decision-making. Employing a framework of social semiotics and multimodality , we dissect how each platform facilitates meaning construction through visual, textual, spatial, gestural, and auditory semiotic modes. The analysis reveals fundamental differences: Prezi excels in spatial and gestural semiotics, making it ideal for non-linear narratives and concept mapping. Canva stands out in visual and textual semiotics, facilitating the creation of aesthetic and communicative multimodal texts. Meanwhile, PowerPoint, with its linear structure, offers flexibility in audio integration and the delivery of structured information. From a management standpoint, this understanding is crucial. The choice of a platform is not merely a technical selection but a strategic decision that impacts persuasion, audience engagement, and message clarity. This analysis asserts that an awareness of the semiotic potential of a digital tool empowers educators, managers, and professionals to select the most appropriate instrument for their communication goals, thereby enhancing the processes of learning and meaning construction in the digital age
Hospital Marketing Strategy Development Using SWOT, IFE, and EFE Analysis Rizkaputra, Fergiawan Alfianto; Pratama, Alun; Mulyati, Tatik; Sitegar, Muhammad Arief
Research Horizon Vol. 6 No. 1 (2026): Research Horizon - February 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.1.2026.1035

Abstract

This study is motivated by the importance of formulating an appropriate marketing strategy in response to the dynamic competition within the healthcare sector, particularly at PKU Muhammadiyah Mayong Hospital. The objective of this research is to analyze the role of internal and external environmental factors in the development of the hospital’s marketing strategy. The study employs comparative research design with a mixed methods approach. Data were collected through interviews and questionnaires and analyzed using SWOT analysis, supported by the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. The findings indicate that internal strengths include superior facilities, comprehensive human resources, promotional discounts, and structured financial management, while weaknesses involve limited parking facilities and a high financial dependence on BPJS (National Health Insurance). Externally, opportunities arise from potential collaborations with surrounding companies and the availability of trained medical personnel, whereas threats include the planned construction of a new hospital in the Mayong area and difficulties in collecting incomplete patient payments. The IFE score of 2.76 and EFE score of 2.71 position the hospital in Quadrant I, indicating that a growth-oriented strategy is the most appropriate approach.
Co-Authors Anggriani Siregar, Putri Harum Erlinda Sholihah Fiqri Fauzi, Akhdintyaz Kusuma Putri, Dyah Ayu Anta Rizkaputra, Fergiawan Alfianto Sitegar, Muhammad Arief Tatik Mulyati