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All Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Anggriani Siregar, Putri Harum
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Economics, Econometrics & Finance Education Social Sciences

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ANALYSIS OF STRATEGIES USED BY PT SEMEN INDONESIA TBK. IN ACHIEVING INTERNATIONAL MARKETING Pratama, Alun; Fiqri Fauzi, Akhdintyaz; Anggriani Siregar, Putri Harum; Rizkaputra, Fergiawan Alfianto
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.140

Abstract

This research discusses the role of international marketing strategy in the global expansion of PT Semen Indonesia Tbk using SWOT analysis. The research focuses on the utilization of the company's internal strengths, such as a positive reputation and integrated supply chain, in supporting expansion measures in international markets. The case study covers the acquisition of the Thang Long Cement plant in Vietnam, which expanded the company's market coverage in several countries including Vietnam, Singapore, and Bangladesh. Despite the success, political and legal risks in some countries posed challenges that needed to be addressed through risk diversification strategies and local partnerships. A deep understanding of cultural differences and consumer preferences in various markets was also identified as a key factor in achieving international marketing success for the company
Co-Authors Fiqri Fauzi, Akhdintyaz Pratama, Alun Rizkaputra, Fergiawan Alfianto