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All Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Research Horizon
Rizkaputra, Fergiawan Alfianto
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALYSIS OF STRATEGIES USED BY PT SEMEN INDONESIA TBK. IN ACHIEVING INTERNATIONAL MARKETING Pratama, Alun; Fiqri Fauzi, Akhdintyaz; Anggriani Siregar, Putri Harum; Rizkaputra, Fergiawan Alfianto
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.140

Abstract

This research discusses the role of international marketing strategy in the global expansion of PT Semen Indonesia Tbk using SWOT analysis. The research focuses on the utilization of the company's internal strengths, such as a positive reputation and integrated supply chain, in supporting expansion measures in international markets. The case study covers the acquisition of the Thang Long Cement plant in Vietnam, which expanded the company's market coverage in several countries including Vietnam, Singapore, and Bangladesh. Despite the success, political and legal risks in some countries posed challenges that needed to be addressed through risk diversification strategies and local partnerships. A deep understanding of cultural differences and consumer preferences in various markets was also identified as a key factor in achieving international marketing success for the company
Hospital Marketing Strategy Development Using SWOT, IFE, and EFE Analysis Rizkaputra, Fergiawan Alfianto; Pratama, Alun; Mulyati, Tatik; Sitegar, Muhammad Arief
Research Horizon Vol. 6 No. 1 (2026): Research Horizon - February 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.1.2026.1035

Abstract

This study is motivated by the importance of formulating an appropriate marketing strategy in response to the dynamic competition within the healthcare sector, particularly at PKU Muhammadiyah Mayong Hospital. The objective of this research is to analyze the role of internal and external environmental factors in the development of the hospital’s marketing strategy. The study employs comparative research design with a mixed methods approach. Data were collected through interviews and questionnaires and analyzed using SWOT analysis, supported by the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. The findings indicate that internal strengths include superior facilities, comprehensive human resources, promotional discounts, and structured financial management, while weaknesses involve limited parking facilities and a high financial dependence on BPJS (National Health Insurance). Externally, opportunities arise from potential collaborations with surrounding companies and the availability of trained medical personnel, whereas threats include the planned construction of a new hospital in the Mayong area and difficulties in collecting incomplete patient payments. The IFE score of 2.76 and EFE score of 2.71 position the hospital in Quadrant I, indicating that a growth-oriented strategy is the most appropriate approach.
Co-Authors Anggriani Siregar, Putri Harum Fiqri Fauzi, Akhdintyaz Pratama, Alun Sitegar, Muhammad Arief Tatik Mulyati