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All Journal Journal of Digital Marketing and Communication Asia Pacific Journal of Management and Education Innovative: Journal Of Social Science Research
Nugrahaeni, Elisabeth
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Role of Podcast as a Distance Learning Media during Covid-19 in Higher Education Anindhita, Wiratri; Nugrahaeni, Elisabeth; Rahmawati, Devie; Viendyasari, Mila
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 2 (2022): July 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.568 KB) | DOI: 10.32535/apjme.v5i2.1562

Abstract

The Covid-19 pandemic that hit the world has changed human life in all areas of life, including education. In education, learning and instruction are important to higher education students. Covid-19 affected learning design from face-to-face learning in the class become distance learning. Distance learning is an institution-based formal education in which students and instructors are located in separate locations, thus requiring an interactive telecommunication system to connect the two and the various resources required in it. Many things need to be fixed and updated in terms of materials and platforms used. This study uses a descriptive qualitative method to show the need for distance learning innovation by using podcast media as an additional alternative platform to answer distance learning challenges.  The results showed that the podcast system in the form of recordings made it easier for students to listen to the material presented by the instructor. Podcasts made students enthusiastic about learning during the Covid-19 pandemic.
The Effect of Starbucks Reward Marketing Communications on Instagram @starbucksindonesia on Followers Buying Interest Farhan, Muhammad Yoga; Nugrahaeni, Elisabeth; Putri, Kinkin Yuliaty Subarsa
Journal of Digital Marketing and Communication Volume 4 - Issue 2 - 2024
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v4i2.508

Abstract

The development of technology has significantly influenced various aspects of life, particularly in communication and business, which are closely interconnected. In marketing, effective communication plays a crucial role, a concept known as marketing communication. In today's digital era, most activities are conducted online, making marketing communications increasingly reliant on online media. Marketing communication is a strategic activity aimed at creating awareness or knowledge about products and their attributes, informing consumers about product benefits, building a positive image, and fostering positive attitudes, preferences, and buying interest in the product. This research aims to examine the effect of Starbucks Reward marketing communications on Instagram @starbucksindonesia on followers' buying interest. A quantitative research approach with a survey method was employed. The population for this study consisted of followers of the Instagram account @starbucksindonesia, with a sample size of 100 participants. The research findings indicate that the calculated t-value was 9.091, which is greater than the critical t-value of 1.995 (9.091 > 1.995). The significance value was 0.000, which is less than the threshold of 0.05 (0.000 < 0.05). These results demonstrate a significant influence of the independent variable X (Marketing Communications) on the dependent variable Y (Buying Interest).
Pengaruh Girlband Itzy Sebagai Celebrity Endorser Terhadap Brand Awareness Susu Uht Ultramilk Pada Mahasiswa Ilmu Komunikasi UNJ Angkatan 2020 Fauziyah, Hasna Nur; Anindhita, Wiratri; Nugrahaeni, Elisabeth
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.15247

Abstract

The progress of technology and the internet is progressing rapidly, there are many new things that can be done based on technology and the internet, this is also directly proportional to the development of marketing strategies which are also developing with the help of technology and the internet, starting from being a place to search for knowledge to becoming a tool. assist with the technical implementation of the strategy. Technology and internet. At this time Indonesia often hooked up Korean acts (Korean artists) to collaborate in the marketing industry, this is directly proportional to the increase in the Korean Wave (K-Wave) or Hallyu star phenomenon in Indonesia which is currently very popular with many teenagers in Indonesia, one of which is ITZY which has officially become Celebrity Endorser from Ultramilk UHT Milk. Ultramilk UHT Milk and ITZY collaborated to mobilize and introduce the hashtag #DontStopYoureMove. The method used is a quantitative method. The population in this research are students of the Jakarta State University Communication Science study program class of 2020. The results obtained in this research show that there is an influence between advertising on the YouTube platform on students' buying interest. This is proven by calculations using t count and t table as well as significance analysis, where the significance value shows results below 0.05 and the t count results are greater than t table. Apart from that, in this case Netflix advertisements on YouTube have a direct relationship with variable Y with a constant value of 11,313. Based on this, it can be concluded that the ITZY Girlband as a Celebrity Endorser has an influence on Brand Awareness of Ultramilk UHT Milk among UNJ Communication Science Students class of 2020
Co-Authors Devie Rahmawati, Devie Farhan, Muhammad Yoga Fauziyah, Hasna Nur Putri, Kinkin Yuliaty Subarsa Viendyasari, Mila Wiratri Anindhita, Wiratri