Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Society: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research
Fauziyah, Hasna Nur
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Upaya Meningkatkan Kesadaran Dalam Melestarikan Sumber Daya Alam Melalui Media Sosial Bagi Generasi Muda Ciliwung Wijayanti, Vera; Sary, Marisa Puspita; Putri, Angieta Dewati; Wulandari, Helyana; Fauziyah, Hasna Nur
Society : Jurnal Pengabdian Masyarakat Vol 2, No 3 (2023): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i3.269

Abstract

The declining concern of the younger generation towards conserving natural resources. Natural resources are natural resources that are utilized by humans to meet the needs of life, not only humans but every living creature needs natural resources to fulfill their lives. The achievement targets in this community service activity are: (1) Increasing awareness in preserving natural resources in the younger generation, (2) Increasing the motivation of the younger generation in preserving natural resources, and (3) Expanding natural resources that are maximally utilized by the younger generation. The place of this community service activity was carried out at the pavilion owned by the Mat Peci Ciliwung Community. The training ctivities were attended by members of the Mat Peci Ciliwung Community
Pengaruh Girlband Itzy Sebagai Celebrity Endorser Terhadap Brand Awareness Susu Uht Ultramilk Pada Mahasiswa Ilmu Komunikasi UNJ Angkatan 2020 Fauziyah, Hasna Nur; Anindhita, Wiratri; Nugrahaeni, Elisabeth
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.15247

Abstract

The progress of technology and the internet is progressing rapidly, there are many new things that can be done based on technology and the internet, this is also directly proportional to the development of marketing strategies which are also developing with the help of technology and the internet, starting from being a place to search for knowledge to becoming a tool. assist with the technical implementation of the strategy. Technology and internet. At this time Indonesia often hooked up Korean acts (Korean artists) to collaborate in the marketing industry, this is directly proportional to the increase in the Korean Wave (K-Wave) or Hallyu star phenomenon in Indonesia which is currently very popular with many teenagers in Indonesia, one of which is ITZY which has officially become Celebrity Endorser from Ultramilk UHT Milk. Ultramilk UHT Milk and ITZY collaborated to mobilize and introduce the hashtag #DontStopYoureMove. The method used is a quantitative method. The population in this research are students of the Jakarta State University Communication Science study program class of 2020. The results obtained in this research show that there is an influence between advertising on the YouTube platform on students' buying interest. This is proven by calculations using t count and t table as well as significance analysis, where the significance value shows results below 0.05 and the t count results are greater than t table. Apart from that, in this case Netflix advertisements on YouTube have a direct relationship with variable Y with a constant value of 11,313. Based on this, it can be concluded that the ITZY Girlband as a Celebrity Endorser has an influence on Brand Awareness of Ultramilk UHT Milk among UNJ Communication Science Students class of 2020
Co-Authors Marisa Puspita Sary Nugrahaeni, Elisabeth Putri, Angieta Dewati Wijayanti, Vera Wiratri Anindhita, Wiratri Wulandari, Helyana