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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Coding: Jurnal Komputer dan Aplikasi Persona: Jurnal Psikologi Indonesia Jurnal Telematika JURNAL ILMIAH FEASIBLE (JIF) Jurnal Disrupsi Bisnis Syntax: Journal of Software Engineering, Computer Science and Information Technology Journal of Electrical Engineering, Energy, and Information Technology Majalah Ilmiah Peternakan
Suhardi .
Program Studi Ilmu Administrasi Negara, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tribhuwana Tunggadewi
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Veterinary Other

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Journal : JURNAL ILMIAH FEASIBLE (JIF)

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Pengaruh Kepercayaan, Promosi Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Grabfood Di Kota Batam Sembiring, Stevanus; ., Suhardi
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 6 No 1 (2024): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v6i1.2024.37-50.35265

Abstract

This research aims to investigate the influence of trust, promotion and ease of use on purchasing decisions at GrabFood in Batam City. This research involves consumers or GrabFood users in 2023 as a population. In this research, 100 respondents were selected as samples using the Lameshow formula method with withdrawal based on purposive sampling. Data analysis was carried out using multiple linear regression, with data quality testing, classical assumption testing, influence testing, and hypothesis testing. Findings in multiple linear regression analysis show that trust has an influence of 33.2% on purchasing decisions. Promotions have an influence of 29.2% on purchasing decisions. Ease of use has an influence of 23.1% on purchasing decisions. The findings were measured using coefficient of determination analysis (R2), which showed that trust, promotion and ease of use together explained 65.4% of the variation in purchasing decisions. Furthermore, the results of the t test and F test show that trust, promotion and ease of use have a positive and significant effect on purchasing decisions at GrabFood in Batam City.
Pengaruh Media Sosial, Brand Image Dan Promosi Terhadap Penjualan Distro Pelangi Batu Aji Kota Batam Sembiring, Nico Demus; ., Suhardi
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 6 No 1 (2024): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v6i1.2024.14-27.35285

Abstract

This research aims to investigate how social media, brand image and promotions influence sales of the Pelangi Batu Aji distro, Batam City. This population is taken based on the number of product sales in July 2023 which reached 186 consumers. In order to determine the sample, 127 respondents were selected using the Slovin formula method and sampling was carried out using simple random sampling. Data analysis in this research involves multiple linear regression, which includes data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results of multiple linear regression analysis show that social media factors have an influence of 20.4% on sales. Brand image has an influence of 32.5% on sales. Promotions have an influence of 11.5% on sales. In order to explain the extent to which these factors influence sales, coefficient of determination (R2) analysis is used. The results show that social media, brand image and promotion factors together explain 68.8% of the variation in sales of the Pelangi Batu Aji distro, Batam City. Furthermore, the results of the t test and F test confirm that social media, brand image and promotion have a positive and significant influence on sales of the Pelangi Batu Aji distro, Batam City.
Co-Authors . Martini . Nurchafipah A., WIBOWO Ahmad Syauqy Andik Matulessy Aropah, Yuni C., QAMARA Daniel, . Dede Indah Sari Steffani Dian Harnita Fitri Imansyah Gedinal, Jemi Halimah, . Ikhwan Ruslianto Ina . Kesuma, Mahfuzhah Rahma Kiki, . Lily Thamrin M. H., WIJAKESUMA Nirmala, Ayu Oktaviani, Ditha Putra, Leonardus Sandy Ade Rica Fransiska Sedtyarum, Wiska Sembiring, Nico Demus Sembiring, Stevanus Senjaya, Yulius Sandi Sri Pujiati Susanto, Fernando Susetyowati Tampubolon, Anthon Tanjung, Dewi Aulia Tasiwa, Aldan W, F. Trias Pontia WIDIARTA, I P. G. D. Yasharsujud, Fauzi