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All Journal Destinesia : Jurnal Hospitaliti dan Pariwisata
Nurhidayati, Hindun
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Social Sciences

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Mengenali Preferensi Minat Berkunjung Wisatawan Perempuan: Pengaruh Konten Tiktok terhadap Minat Berkunjung Wisatawan Perempuan ke Destinasi Wana Wisata Ranca Upas Bandung Namira, Anasyah Alma; Gunadi, I Made Adhi; Nurhidayati, Hindun
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v5i1.3226

Abstract

account @vickysuuu among female tourists toward the intention to visit destination Wana Wisata Ranca Upas, Bandung. TikTok content is reviewed from three aspects, namely quality, quantity, and sender's expertise, using quantitative methods and collecting data using questionnaires and multiple linear regression analysis. The results of the study show that in terms of content, the most dominant aspects that influence respondents are the sender's expertise, followed by quality, and quantity. The three aspects simultaneously also affect the intention to visit, while partially only the sender's expertise aspect that affects to visit intention. The result can be concluded that female tourists use the sender's expertise aspect of TikTok content as the main reference in determining their intention to visit Wana Wisata Ranca Upas.
Co-Authors Gunadi, I Made Adhi Namira, Anasyah Alma