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All Journal Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Sustainable Competitiveness on Tourism
Nurmala Rossi, Fetty
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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THE VISITOR EXPERIENCE IN MUSLIM FAIR: THE CASE FROM MUSLIM FASHION FESTIVAL (MUFFEST+) 2022 IN INDONESIA Nurmala Rossi, Fetty; Erfinda, Yosi; Putri, Ratu
International Journal of Sustainable Competitiveness on Tourism Vol. 3 No. 01 (2024): IJSCOT III-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v3i01.1480

Abstract

Jakarta is one of the priority destinations as a business event developed by the government, especially in the exhibition sector, which has increased both in terms of the number and quality of exhibitions, being one of the fastest-growing sectors in the tourism industry. For a good-quality event, it is necessary to create an experience from the visitor's side. This study analysed the visitor experience at the Muslim Fashion Festival in 2022. The qualitative descriptive method was used as a research method with a theoretical-descriptive analysis approach that emphasises the analysis of numerical data, which was then processed with statistical methods through a questionnaire survey given to visitors and distributed during the event. The findings highlighted visitor priority in selecting programmes and services as an essential point in the event experience. This proves that event programmes and services significantly impact visitors to get an interesting experience and can influence purchase decisions on these products for visitors. However, the overall statement in the aspect of self-experience is that visitors are allowed to engage and interact with the events, which also provides a memorable experience.
Jejak Tiktok @Aderahmatkuliner:: Pengaruh Konten Pada Keputusan Berkunjung di Kawasan Kuliner Pakansari Kristianto, Daniel; Nurmala Rossi, Fetty; Alfianto, M. Amboro
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i1.92776

Abstract

This research aims to analyze the content of TikTok account @aderahmatkuliner and assess its influence on visitation decisions in the culinary area of Pakansari, Bogor. The TikTok content in this study is evaluated using three indicators: Quality, Quantity, and Sender’s Expertise. The research adopts a quantitative method with data collected through a questionnaire. Data analysis involves multiple linear regression. The findings indicate that Quality is the most dominant aspect of the content, followed by Quantity and Sender’s Expertise. Simultaneously, all three indicators collectively influence visitation decisions. Partially, among these indicators, Quality has the most significant impact. Given the study's focus on visitation decisions, it can be concluded that the Quality aspect of @aderahmatkuliner's TikTok content serves as a primary reference for tourists when deciding to visit the culinary area of Pakansari, Bogor.
Co-Authors Alfianto, M. Amboro Erfinda, Yosi Kristianto, Daniel Putri, Ratu